Ecommerce Marketing Manager

Job Description

SAV Eyewear, a marketing leader for reading glasses and sunglasses through retail chain stores is seeking an eCommerce Marketing Manager to lead and own the B2C eCommerce business. This newly created position will be responsible to oversee and grow the marketing channels to include all Social media, Web development and updates (currently migrating to Shopify), creative, and sales. The ideal candidate should be able to effectively create and execute marketing campaigns and lead strategies to grow the business.  Should possess a proven track record of results-driven success in ecommerce growth for a consumer products company.

RESPONSIBILITIES:

·        Fully own and manage the ecommerce business to include Amazon VC and other third party websites.

·        Lead a small team of both SAV employees and third party providers to ensure all members are aligned with goals in support of the business.

·        Work with Creative agency to produce impactful messages that gets results. 

·        Analyze sales performance indicators against goals and develop strategic business plans to maximize all areas to drive revenues and margins, while expanding customer base.

·        Develop sales roadmap for channel growth including negotiating with suppliers, creating promotions, social media management, video production, reorder needs, and executing marketing plans to stimulate growth.

·        Identify the latest trends and technology to best promote on-line eyewear, keeping abreast of competitors to promote the SAV brand.

   

REQUIREMENTS:

·        Bachelor’s degree in Marketing

·        5+ years relevant ecommerce leadership experience

·        Demonstrated progression in responsibility with direct and non-direct staff management experience.

·        Experience with a consumer product brand a must (Fashion preferred)

·        Track record of innovation and success in omni channel environment

·        Demonstrated analytical background with strong experience reconciling and reporting financial information.

·        Strategic mindset to scale this business.

·        Ability to work independently as well as develop and maintain solid working relationships with our small staff, and outside agencies to ensure that all of SAV’s needs and requests are met.

Please contact [email protected]

Job Type: Full-time

Benefits:

·        401(k)

·        Health insurance

·        Paid time off

Schedule:

·        Monday to Friday

Supplemental Pay:

·        Bonus pay

Education:

·        Bachelor’s (Required)

Experience:

·        Leadership marketing Experience: 5 years (Required)

·        E-commerce: 5 years (Required)

Work Location:

·        Headquarters in Collegeville PA

Work Remotely:

·        YES

SAV Eyewear