General Staff Jobs

Email Marketing Manager with an emphasis on driving Email and SMS marketing campaigns is needed for a direct-to-consumer health tech startup This platform ties in telemedicine, health and wellness, subscription, and pharma. The Email Marketing Manager will help build a world-class CRM program from the ground up and create all SMS and Email campaigns for all stages of the customer journey life cycle, as well as owning the weekly newsletter.

This West LA based growth-stage startup ties in telemedicine, health and wellness, subscription, and pharma. They are led by a strong management team of industry experts and have a tremendous pipeline of consumer business enabling them to expand the team with the scale of the business. The company is already profitable, with 8-figure ARR, and are growing over 30% per month. Founder/CEO has led several successful venture-backed companies and has a track record of mentorship and promoting from within.

WHAT YOU WILL BE DOING:

• Work closely with the Executive Leadership to deliver on marketing efforts for scaling Direct-to-Consumer / subscription-based health and wellness platform
• Responsible for creating Email and SMS campaigns for all stages of the customer journey
• Copywriting and owning the weekly newsletter
• Build out a CRM from the ground up
• Use of Klaviyo for marketing automation
• Responsible for creative direction and design of customer communications
• Run the refer a friend program
• Launch affiliate platform and manage affiliate agency
• Create and track KPIs for communication program
• Oversee all customer communications and affiliate partnership programs
• Responsible for building out drip campaigns based on customer status
• Lead communication efforts around the brand directly to consumers
• Manage digital marketing programs

WHAT YOU NEED:

• 5+ years of digital, email and/or CRM marketing management experience
• Proven experience within the ecommerce, marketplace, or direct-to-consumer space
• Experience running SMS and email marketing campaigns from the ground up
• Previous experience with influence outreach and running social media
• Copywriting experience
• Experience with Klaviyo for marketing automation
• Previous experience managing campaigns for multiple brands simultaneously
• Experience managing affiliate partnerships
• Comfortable utilizing multiple analytics tools and working with multiple data sources
• Innovative, go-getter, & “can-do” attitude with willingness to challenge yourself on new technology and concepts
• Excellent writing and editing skills with an eye for eye design
• Bachelor’s Degree in Math, Finance, Business or Marketing

WHAT YOU GET:

• Opportunity to be one of the first 20 employees in the business and be a key player in building this platform
• Join an organization that is passionate about the work their doing day in day out
• Opportunity to join one of the fastest growing businesses in Los Angeles
• Leadership opportunities
• Various work capabilities: In office, hybrid, or remote
• Base Salary + Strong Equity component
• Unlimited PTO
• 401k Plan
• Other perks

If you are an Email Marketing Manager who is interested in leading various marketing initiatives for an innovative direct-to-consumer health tech platform in LA, please apply today.

FILD Search, LLC

B2B Product Marketing Director

Recruiting for this position is being handled by Corps Team on behalf of our client. This is a full time, direct hire position with a full benefits package in Reston, Virginia. Candidates must be local to the Washington, D.C. metro area (NO relocation assistance is available) and able to work a regular hybrid schedule in the Reston, VA office.

Our client is seeking an experienced Commercial B2B Marketing Director to facilitate customer acquisition and increase subscriber growth of their subscription-based service, Satellite Time and Location (STL) which is available anywhere on the planet, is protected by over 40 patents, and delivers assured positioning, navigation, and timing (PNT) via a cryptographically protected satellite broadcast signal that is stronger and more secure than other solutions, including GPS.

As the leader of marketing strategy and operations for the Commercial Enterprise Solutions business unit you will work with the executive leadership team, sales teams, communication teams and customer experience teams to take our brand recognition to extraordinary levels.

You’re a strategic problem solver and planner, and you have proficiency in a range of modern marketing strategies, tactics and platforms.

The position reports to Vice President & General Manager of Commercial Enterprise Solutions

Responsibilities:

• Develop an annual marketing plan.
• Create go-to-market programs for new offerings, market segments, and geographies.
• Gain a deep understanding of buyer needs and how solutions meet those needs.
• Develop product messaging to be used across all media and customer engagement channels.
• Empower sales to communicate our products effectively to prospective customers.
• Lead global cross-functional launch and release marketing initiatives.
• Partner closely with product and market strategy to gain a deep understanding of product vision and upcoming functionality and determine how best to communicate this externally.
• Build product awareness through events, PR, article placements, and social media.
• Proactively identify customer success and bring those stories to life for use in marketing.
• Create content (e.g. thought leadership, videos, website copy, blog posts, infographics) to articulate the benefits of the solution to the marketplace.
• Create and maintain a library of sales tools, such as customer presentations and competitive materials.

Education and Work Experience:

• BA/BS in Marketing or a related field

Skills and Requirements:

• 10+ years of commercial B2B product marketing experience; demonstrated success marketing complex enterprise cloud software solutions.
• Demonstrated experience and success with go to market strategies.
• Proven success record of how your initiatives meet customer acquisition and subscriber growth targets.
• Excited and motivated to work in fast-paced, growing, cutting-edge, dynamic, startup environment that plans to change the world as we know it!
• Able to work independently with little management oversight.
• Exceptional written and oral communication skills with a demonstrated ability to develop clear, concise, compelling messaging, and a persuasive writing style.
• Strong presentation skills.
• Ability to lead and influence across functions.
• Fast learner, detail-oriented, and must enjoy fast-paced work environments.
• Proven ability to build relationships with other teams and across all levels.
• Self-motivated, innovative, collaborative, creative, and analytical.
• Strong project management skills with exceptional attention to detail.
• Proven ability to excel in a dynamic, fast-paced environment.
• Able to travel 10-25% of the time to US and International locations, primarily US and Europe.
• Proof of full vaccination for Covid-19 prior to starting to work.

Corps Team is an equal opportunity employer and does not discriminate on the basis of age, race, color, creed, religion, national origin, ancestry, citizenship status, sex, veteran status, disability, genetic information or any other characteristic prohibited by applicable federal, state or local law.

Corps Team

Turnberry is a leader in the design, development, and management of multi-use real estate properties. We create exceptional destinations that inspire how people live, work, and play.

Our portfolio of projects is diverse: retail hubs and shopping centers that anchor communities and offer an experience on par with a visit to a world-class museum. Hotels that set the standard for luxury, and service hotels that feel like home. Impeccably designed residences with every convenience for both owners and renters. Class “A” office space with state-of-the-art infrastructure and unexpected amenities. Turnberry projects anchor their surrounding communities, and fuel economic growth – all while creating long-term asset value.

Position Summary

Reporting to the President and Chief Financial Officer, The Director of Marketing for Turnberry Development will oversee Turnberry’s brand and content strategy and campaign delivery ensuring a thoughtful and consistent brand approach across the Turnberry development portfolio. This position will be responsible for overseeing a wide array of business functions including leading and producing project deliverables including presentations, decks, and internal and external (client/customer) communications. The Director of Marketing for Turnberry Development will be the primary marketing resource for Turnberry Residential (Condo/Apartment projects) and Turnberry Hospitality (upcoming hotel/restaurant projects).

Responsibilities

• Collaborates cross-organizationally with discipline leaders (marketing, development/construction, hospitality/retail) to deliver campaigns and strategies to engage prospective clients, partners, customers, and drive brand value.
• Develops and champions a next-level activation of the brand strategy of the development department including refinement of brand positioning, value propositions, brand expression (visual and verbal) and stakeholder/brand champion engagement.
• Leads planning and execution of Turnberry Development’s brand marketing and content tactics across all offerings: retail, hospitality, residential, and commercial. This would include physical and digital branding (i.e. signage, billboards, digital media, etc.) for new and existing projects
• Deliver creative solutions that align with the brand and support marketing campaign goals and strategies.
• Partners internally and engages external agencies to design content and thought leadership programs to engage customers, clients, and prospects and feed campaign strategies
• Implements go-to-market brand campaigns for new projects and developments and supports any re-branding of existing concepts throughout the portfolio.
• Identifies analytics and measurement protocols to measure the impact of brand marketing efforts to align to growth goals.

Qualifications

• 10+ years of professional brand management, marketing, content, and branding experience
• Real Estate, Hospitality, or Retail experience preferred, Residential Marketing strongly preferred.
• Experience influencing a broad group of stakeholders and senior leaders to build bridges and design brand marketing solutions.
• Degree in Marketing or Business (MBA preferred)
• Demonstrated experience leading marketing in a national organization with market specific needs/strategies
• Leadership of demand generation and digital marketing activities
• Demonstrated experience with brand leadership and creative execution
• Demonstrated ability to design, execute and measure marketing programs that contribute to the overall growth
• A strategic thought partner, with critical thinking, excellent judgement and exemplary leadership
• Demonstrated experience leveraging marketing technology and digital assets to enable the lead generation and conversation activities
• Demonstrates creativity and flexibility to solve problems and develop unique approaches to address business opportunities

Turnberry

MGK has 100+ years’ of experience focusing on sustainable & environmentally conscious ways to protect families and crops from pests around the world, using our synthetic and certified organic, botanically based pesticide products.

General Description:

Create and execute key strategies to realize profitable growth and increase market share of MGK’s Vector Public Health, and Professional Pest Management product portfolios. Work cross-functionally to lead new product development, annual planning, brand building, product promotion, pricing, and sales execution.

Principal Responsibilities:

• Develop short/mid-range business plans including strategies, tactics, and resources necessary to achieve product portfolio growth across multiple business segments. Accountable for the measurable results of the business plans.
• Fully responsible for the Vector market, while providing support and collaboration to the Sr. Marketing Manager for the Professional Pest business.
• Partner with Sales to drive differentiated programs that lead to new customer penetration plus growth and retention of existing accounts and distributors.
• Identify new product concepts and partner with the NPD Marketing Manager to successfully complete the internal stage-gate process from concept to product commercialization.
• Partner with Marketing Communications to create strategic communications that build brand leadership and advocacy via paid & social media, digital content creation, distribution partnership, industry events and customer-specific initiatives.
• Lead market research to gather insights into customer needs, market trends, product concepts, and competitive evaluation.
• Cross-functional collaboration with internal business partners (R&D, Regulatory, Manufacturing, Legal, and Sales) regarding production, product stewardship, new products, product improvements, and other aspects of product management.
• Execute monthly forecasting to ensure MGK meets/exceeds all customer supply metrics, forecasting includes baseline business, new item pipelines, and promotional volume
• Continuously collaborate with all internal MGK functional groups regarding market issues and initiatives.
• Analyze sales and industry data to identify potential opportunities and issues.
• Ensure accurate and timely communication between internal and external collaborators, and management.
• Manage development and growth of MGK brands globally across MGK-affiliated companies, as assigned.
• Execute other tasks as assigned

Qualifications:

• Bachelor’s degree, MBA Preferred
• 5+ years of Marketing or Product Management experience
• Regulated industry experience and STEM background
• Understanding of marketing, business planning, and branding concepts
• Demonstrated ability to manage multiple projects/priorities simultaneously
• Ability to lead and influence activities of cross-functional teams, both internal and external, without direct reporting relationships
• Ability to work in a team environment
• Creative problem solving and quantitative analysis skills
• Excellent verbal, written, and presentation skills
• Proficiency in MS Office (Word, Excel, PowerPoint, and Outlook)

EOE

MGK

We want to do good in this world. You too? If you’re looking for meaningful work, JOIN US! We bring handcrafted, artisan-made goods to the US market from around the world in a way that centers the maker and the planet. We’re a nonprofit retailer redefining how goods are bought and sold. We’re shaking things up: through up-front payments-ensuring artisans are paid fairly and work in safe conditions. We’ve been at it for 76 years, and now, we need you to broaden our reach and increase our impact. Learn more at: www.tenthousandvillages.com/about-us.

This role reports to the VP, Sales + Marketing. There is hybrid work opportunity for this role, but presence in our Akron, PA office at least 2-3 days per week is required.

Position Summary:

The Brand + Marketing Manager leads the development and execution of the marketing strategy for Ten Thousand Villages across retail, eCommerce, and wholesale channels. This role must be able to lead both high-level brand strategy and guidelines as well as implement tactical promotional marketing.

This position supports and contributes to the Ten Thousand Villages mission by:

Defining the brand and marketing strategy for Ten Thousand Villages and ensuring the effective execution of this strategy across multiple customer touchpoints in order to increase sales.

Position Duties/Responsibilities:

Brand and Consumer Strategy

• Collaborate with marketing leadership in development of brand strategy. Lead execution of brand strategy, positioning, and voice, prioritizing connections between our artisan partners and shoppers.
• Update Ten Thousand Villages Brand Book in collaboration with Brand Creative Director.
• Manage and lead public relations agency relationship to maximize earned media.
• Manage consumer insights in collaboration with broader marketing team.
• Develop consumer segmentation strategy and develop “test and learn” marketing segmentation strategies for both retail and digital marketing.

Marketing Campaign Strategy & Execution

• Create yearly marketing plans in collaboration with marketing leadership and be responsible for maintaining marketing calendars – including in-store promotions, email, retail store marketing plans and social media calendars.
• Create marketing budget in collaboration with VP, Sales + Marketing and be responsible for tracking marketing spend vs budget.
• Obtain and analyze data to evaluate marketing effectiveness, including new systems and processes to better collect data, if needed.
• Create and track marketing KPI’s.
• Create and manage marketing partnerships with influencers and brand partners.

Marketing Team Leadership

• Provide marketing strategy leadership including exploring new tactics, programs, and channels to better connect with our shoppers.
• Manage external agencies and consultants; if needed, work with VP, Sales + Marketing to hire new agencies and consultants.
• Supervise a small number of direct reports; hire, train, coach, develop and motivate direct reports and hold them accountable.
• Perform additional duties/responsibilities as requested which contribute to the position’s success and the mission.

Preferred Experience/Knowledge/Education/Skills/Abilities:

• Bachelor’s degree or higher, ideally in a marketing-related discipline, or equivalent experience
• 5+ years of experience in marketing or brand management
• 2+ years of experience managing a team and agency partners
• Strong computer skills, including PowerPoint and Excel
• Experience with digital, traditional, and in-store marketing
• Experience with digital marketing including SEO, SEM, social media, and email marketing
• Experience with data analytics strongly preferred (PowerBI or Tableau)
• Experience with Google Analytics
• Understanding of project management platforms (Monday.com a plus)

What Excites Us About You:

• Energized by our mission to improve the lives of our artisan partners by connecting them and their products to ethically minded shoppers in North America
• Ability to thrive in a start-up like environment, look for opportunities and make new things happen
• Strategic thinker who uses data to inform strategy and optimize tactics
• Strong verbal and written communication skills
• Strong interpersonal skills and preference for collaboration
• Ability to project manage complex projects with many stakeholders
• Desire and ability to coach teammates and direct reports
• Awareness and interest in fair trade and ethical consumption; global citizen
• Smart, kind, creative

Why You Want to Work with Us:

• Use your skills to do good in the world with a purpose-driven organization
• Comprehensive medical, dental, vision and Rx program, including FSA
• 403(b) with company contribution after one year
• Generous paid time off
• Hybrid work environment (Wednesdays in office + 1 additional day as needed)
• 20% employee discount on all products
• Generous, fully paid parental leave

Ten Thousand Villages US

The National Field Marketing Director will accelerate growth at Labcorp and enhance our local market brand perception. In this highly energetic role, the individual will execute integrated campaigns—spanning events, communications, digital and email marketing—to support local divisional growth plans and revenue targets. With guidance from the National Field Marketing Lead, this role will serve as a critical connection point between the corporate marketing function and our sales divisions as they develop and implement scalable marketing programs.

This role presents the opportunity to make an immediate impact within a fast-paced and growing function as they work to understand the varying marketing needs of each division and offer revenue-driving solutions.

In this West Coast-focused position, your role as a National Field Marketing Director will include:

• Establishing marketing goals and strategies for growth while driving alignment in conjunction with Divisional Sales leaders
• Proactively supporting strategic planning and development of scalable, integrated marketing programs, messaging, and solutions that enable market growth
• Identifying core opportunities to improve brand health and affinity for Labcorp while utilizing the appropriate marketing mix of enterprise-led programs and highly targeted/localized campaign initiatives
• Understanding customer market segments, monitoring competitive activity and translating the voice of the market to effectively design engagement and lead generation activities
• Leveraging analytics to optimize ROI across local marketing programs and channels in partnership with Divisional Sales leads
• Serving as a key partner for all local market activities and supporting a consistent communications loop between the enterprise marketing function and divisional representatives in a highly matrixed environment
• Keeping pace with field marketing demand generation, digital marketing and technology trends and best practices

Ideal candidates for the National Field Marketing Director role will demonstrate:

• A strong understanding of field marketing and national- and market-level brand building within the healthcare environment
• Experience in the healthcare industry (highly preferred)
• Enterprise-level thinking to create influence across a matrix environment
• Working knowledge of Salesforce, marketing automation and sales enablement technology
• Proven history of listening and collaborating with field sales representatives and clients, and bringing their voices back into the organization
• Proven expertise in synthesizing content and preparing effective presentations
• Experience partnering with senior stakeholders and building consensus
• Ability to travel domestically

Pay: $150,000 – $180,000 + bonus

Benefits: All job offers will be based on a candidate’s skills and prior relevant experience, applicable degrees/certifications, as well as internal equity and market data. Regular, full-time or part-time employees working 20 or more hours per week are eligible for comprehensive benefits including: Medical, Dental, Vision, Life, STD/LTD, 401(K), ESPP, Paid time off (PTO) or Flexible time off (FTO), Commissions, and Company bonus where applicable. For more detailed information, please click here.

Labcorp

Principal Product Manager – Omnis Security

NETSCOUT Omnis Security is an advanced network detection and response platform that provides the scale, scope, and consistency required to secure today’s digital infrastructure.

The Opportunity

We are looking for a Principal Product Manager who will collaborate with engineering and cross functional teams to drive the Omnis Security products to market, providing sales support during deal development and triage before and after fulfillment, and working with customers and security experts to develop and improve Omnis Security products to deal with an ever-changing threat landscape.

You will serve in a technical product expert role – requiring a strong background in security, networking, and cloud as well as experience working with engineering teams, translating market needs into product requirements, the ability to identify operational efficiencies, and interfacing with internal stakeholders, account teams, customers, and technology partners.

About The Team

You will work with a broad array of senior leadership and sales teams, technical and non-tech stakeholders – for developing product vision, roadmap, requirements, technical design to architecture and all the way through product development and commercialization. You will have visibility at the highest levels of NETSCOUT’s leadership team, and work on our most strategic future initiatives.

What You’ll Do

• Work closely with leadership and cross-functional teams to develop and deliver innovative enterprise security solutions.
• Define the long-term product strategy and vision for Omnis Security products, leveraging new technologies to deliver features to our customers, thinking big for continuous product enhancements with new ideas.
• Drive customer experience design, product roadmap, feature requirement definitions, and prioritization by understanding ever changing security market landscape, customer feedback and their key pain points.
• Helping shepherd new commercial offerings into production, including developing SKUs, pricing, marketing collaterals, competitor analysis and back-end processes support.

What You Need To Succeed

• BS in Computer Science or Engineering degree required
• 10+ years of product management, technical marketing, sales engineering experience preferred
• 5+ years of experience in enterprise and cloud security product management and commercialization
• NDR, EDR and XDR Domain knowledge with enterprise and cloud security, SOC workflows, threat detection & incident response use cases
• Great communication skills and experience working across sales, engineering, support, partners, and end customers
• Highly responsible, self-motivated, and able to thrive in an energetic, fast-paced, creative environment
• Detailed, creative thinker, be able to learn new things deeply and quickly, and combine with existing knowledge to drive analysis and fact-driven decisions
• Ability to work independently with minimal supervision as well as in a collaborative ‘influencer’ role

Location: Must work in one of these Netscout offices – San Jose, CA; Allen, TX; Westford, MA. (This is not a remote position and will be required to be in the office to collaborate with the team daily)

About NETSCOUT Systems, Inc.

NETSCOUT SYSTEMS, INC. (NASDAQ: NTCT) is a market leader in real-time network performance management and cybersecurity solutions for today’s most demanding carrier, enterprise, and government networks. We provide real-time, pervasive visibility, and insights customers need to accelerate, and secure their digital transformation.

Our mission is protecting the global leaders of industry from the risks of disruption, allowing them to solve their most challenging network performance and security problems, ensuring the connected world runs safely and smoothly. The connected world is only as strong as the people who protect it. NETSCOUT Guardians are an elite force of trailblazers, innovators, and problem solvers who take on the responsibility of tackling the world’s most pressing network challenges.

Headquartered in Westford, Massachusetts, NETSCOUT has approximately 2,300 employees and offices across the globe. NETSCOUT serves the Global 5000 enterprise community as well as government agencies and telecommunications service providers. We’re looking for exceptional talent to join our team and help change the world.

Life at NETSCOUT has been built on the culture of collaboration and diversity, we want all our employees to feel appreciated and valued. These words are the life and soul of our company. We’re passionate about creating an inclusive workplace.

To find out more about working for NETSCOUNT see below link:

https://www.netscout.com/company/be-a-guardian

Additional Information:

The people behind our products are responsible for our company’s success, and we take your career ambitions seriously. At NETSCOUT you’ll enjoy a competitive compensation plus a benefits package working alongside some fantastic people who generally care.

Our Recruitment process is designed to prevent discrimination against our people regardless of gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, or any other aspect which makes them unique.

NETSCOUT Systems, Inc. is an EEO/Affirmative Action Employer.

NETSCOUT

Dole Packaged Foods is a purpose led health and wellness organization that “champions a more equitable world.” A world where everyone has the right to nutrition from the goodness of the earth and we reduce these gaps, one action at a time.

Dole Packaged Foods is searching for a highly motivated and strategic Brand Manager to join us in transforming our organization into a world-class nutrition and wellness company led by our brand purpose. The Brand Manager, Frozen Indulgences will be responsible for developing a new category and executing brand strategies across portfolio, communication, and activation plans. This individual will be responsible for developing route-to-market strategy and launching local innovations as well as identifying new product opportunities and taking them from ideation through commercialization and launch.

The Brand (Business) Manager will develop and execute the annual plans that lay out the vision and drive sustainable sales and profit growth. On a day to day basis, they will collaborate with the cross-functional team to develop and execute innovation plans and marketing campaigns, ensure operational excellence, and achieve P&L objectives.

The successful candidate is a proven marketer with a track record of launching new products and/or categories, relaunching existing portfolio, and growing businesses through leadership of cross functional teams.

This role reports to the Associate Director of Marketing, Frozen Category.

• Deliver revenue, volume, and EBIT targets for the assigned category. Grow the category with relevant innovations and communication.
• Understand, validate and/or develop the consumer’s hidden universal truths to identify new opportunities.
• Develop and manage complex innovation projects to deliver on category strategies that drive growth from concept through to commercialization following the stage gate process. Deliver renovation and growth initiatives from ideation through launch.
• Lead the development and execution of integrated communication, activation, and media plans, maximizing ROI, working with media, digital and shopper marketing agencies.
• Lead cross-functional teams and external agencies to develop and execute all aspects of product launch and marketing support including consumer insights, finance, supply chain, manufacturing, quality, trade support, product development, branding and consumer promotion.
• Analyze and leverage insights from syndicated and custom consumer research to identify and respond to identified innovation opportunities and monitor competitive activities. Use ongoing analysis and other methodologies/tactics to mobilize “real time” adaptations to brand plans.
• Other duties as assigned

What You’ll Need to Succeed:

• Passionate about a consumer-oriented, purpose-driven career and company
• Cross-functional team leadership skills
• Strong project management and problem-solving skills
• Takes initiative in a fast-paced, entrepreneurial environment
• Ability to flex and make decisions with imperfect information, yet keep critical goals in sight
• Ability to influence and build credibility with all levels and functions of the organization
• Strategic acumen
• Results oriented

Education & Certification:

• Bachelor’s degree in Marketing or related field
• MBA strongly preferred

Physical Requirements:

• Ability to sit and use the computer for extended periods of time; ability to answer phones and use a variety of office equipment; ability to lift 15 pounds and reach overhead.

Travel Requirements:

• This is a US-based role with global exposure. Occasional local and/or international travel required, approximately 5-10%. Occasional off-hour teleconferences.

All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.

Hiring Pay Scale: $120,000.00 to $130,000.00

Dole Packaged Foods is committed to paying our Associates fairly and equitably. The pay rate offered will consider a wide range of factors, including but not limited to experience, education, accomplishments, and location. Pay scales are subject to review on a regular basis and will be updated as appropriate.

Dole Sunshine Company

To apply visit https://theeverygirl.com/careers/

Who are we?

Over the past ten years, The Everygirl Media Group has grown to become a household name in online media, providing millions of women around the globe with daily content and inspiration. By offering detailed in-depth features, reviews, relatable first-hand accounts, and how-to guides, The Everygirl inspires women toward leading a well-rounded, financially sound, and stylish life.

What would you do in this role?

The Everygirl Media Group is hiring a Director of Digital Marketing with a strong background in the digital marketing space, including growth marketing, social media marketing, email marketing, and content marketing strategy. In this role, you will be responsible for using your knowledge and expertise to set the marketing strategy and budgets, oversee the creation of marketing materials and content, and perform other relevant tasks essential for increasing the business’s audience growth and product sales. This role reports to our Chief Executive Officer but works closely with our Chief of Sales and Editors in Chief, as well.

We’re seeking someone who has a history as a motivated and proven digital marketer but also an empathetic and creative manager who will join us in this new-to-us position and unify the different marketing branches of our company under one department. We want someone who loves digging into the data, exceeding growth goals, and ensuring their team is thinking strategically but also creatively outside the box.

You’re the right fit for this role if:

• You are an experienced and motivating team leader
• You have experience working closely with the team as a whole to create strong, creative, and compelling 360-degree marketing programs and offerings.
• You obsessively track the latest trends in digital media. You know what copy, imagery, graphics, and channels will best move the needle.
• You have a passion for content and have a genuine interest in the mission of helping women that both The Everygirl and The Everymom foster. 
• You have a proven history of email marketing growth and strategy.
• You have a proven history of target audience growth.
• You are a creative thinker who will bring new, comprehensive marketing ideas to the table and be excited to jump in and help launch new product offerings such as events, podcasts, courses, etc. 

Responsibilities:

• Fully own, develop, and execute the marketing strategy to build awareness and positioning for our company’s brands, products, and initiatives. 
• Work closely with the CEO and leadership team to identify KPIs. 
• Unify and oversee the marketing team including email, social, and SEO.
• Oversee email marketing strategy and execution
• Work with the Chief of Sales on development of RFPs. 
• Competitor research and audience analysis.
• Identifying potential customers.
• In charge of organizing company conferences, trade shows, and major events.
• Maintain in-depth knowledge of industry, staying informed on digital marketing trends and competitive partnerships. 

Requirements:

• Bachelor’s Degree
• 8+ years professional experience in a digital marketing role
• 3+ year experience leading a team
• Knowledge and expertise working in a fast-paced environment collaborating with multiple brands and products
• Previous experience in growth marketing
• Results-driven orientation, superior team management skills, excellent time management and multitasking skills
• Strong copywriting skills
• Attention to detail
• Proven ability to manage budgets.
• Excellent interpersonal, written and oral communication skills.
• Demonstrated success in target audience development and growth. Extremely savvy and knowledgeable about digital marketing areas such as: eCommerce, affiliate, display, content marketing, influencer marketing, email marketing, and social media.
• Excellent communicator and collaborator.

Preferred:

• Experience in Slack, Canva, Asana, Excel, and Google Workspace
• Understanding of small business/start-up culture is a plus.

The Everygirl Media Group

Reynolds American is evolving at a pace like no other organization.

To achieve the ambition we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be the change!

WE ARE LOOKING FOR A Senior Manager – Brand Marketing

SENIORITY LEVEL: Mid-Senior Level

FUNCTION: Marketing – Brands

LOCATION: Winston-Salem, NC

ROLE POSITIONING AND OBJECTIVES

Reports to

Director Brand Development – Newport

Number of Direct Reports

N/A

Core Relationships

Internal – Digital Marketing and Activation, Connection Planning, Finance, Revenue Growth Management, Trade Marketing, Operations, R&D, Legal, & External Relations

External – Third Party Agencies

Geographic Scope

DRBU

Travel Required

Percentage of travel required – 10%

WHAT YOU WILL BE ACCOUNTABLE FOR

· Develop and execute the brand marketing strategy for which the role is responsible;Drive and deliver all brand commercial objectives

· Assist in the development and ongoing evolution of brand equity programs and creative platforms;Support operational plan development to drive brand goals that is inclusive of a consumer marketing plan that resonate with the brand’s Adult Tobacco Consumers (ATCs)

· Deliver the brand performance – Grow the consumer base, drive revenue, win share and maximize profit; manage and inspire team members to achieve the brand objectives/KPIs

· Collaborate with a broad, cross-functional team: Digital Marketing and Activation, Finance, Revenue Growth Management, Trade Marketing, Operations, R&D, Legal, & External Relations to execute the plan and achieve brand objectives/KPIs

· Ensure that corporate strategy and regulatory guidelines are managed and met across all marketing initiatives;Bring the brand to life across the various marketing and distribution channels

· Manage, drive, execute and measure performance of new product launches;Serve as a brand steward across the cross functional teams

· Establish clear brand standards and ensure execution against these brand standards;Gain support for new ideas, strategy shifts and lead change throughout the organization where/when appropriate

CAN THIS BE YOUR FUTURE ROLE?

Are you a dynamic,creative and passionate brand leader who possesses strong commercial acumen?

Have you had a high level of engagement and collaboration with cross-functional teams and external partners?

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

· 5 + years relevant corporate marketing experience + Bachelor’s Degree required

· Strong analytical capabilities and commercial acumen

· Excellent project management skills

· Ability to deal with ambiguity while progressing to achieve key milestones

· Functional Area expertise and working understanding of the marketing process

· Agency management experience including management of creative from brief to commercialization

· Demonstrated leadership in driving success of very large and impactful corporate goals

· Excellent communication, problem-solving & influencing skills, including personal presentation, emails and building presentation

BENEFICIAL

· Experience working with regulated products and/or tobacco marketing regulations is preferred

· Graduate Degree (MBA) and/ or prior brand marketing experience in CPG category is a plus

· Deep understanding of pricing in tobacco or other relevant category

WE ARE REYNOLDS AMERICAN—A member of the BRITISH AMERICAN TOBACCO GROUP

At Reynolds American, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at REYNOLDS AMERICAN.

• Global Top Employer with 53,000 British American Tobacco employees across more than 180 markets
• Great Place to Work Certified
• Brands sold in over 200 markets, made in 44 factories in 42 countries
• Newly established Tech Hubs building world-class capabilities for innovation in four strategic locations
• Diversity leader in the Financial Times and International Women’s Day Best Practice winner
• Seal Award winner – one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER

Have you been on a career break for 18 months or longer? Are you ready to return to your career? If your answers to these questions is yes, we would love to hear from you. Regardless of why you took a break, we value you for all the skills you can bring to the workforce. Reignite your career, work flexibly, be part of a dynamic team and upskill yourself with on-the-job training and development support.

Collaboration, diversity and teamwork underpin everything we do here at Reynolds American. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!

SALARY AND BENEFITS OVERVIEW

Wage Information

• Annual Salary: Minimum: $110,500 Maximum: $162,500
• Bonus Target: 25 percent

Benefit Information

The following is a general summary of the competitive compensation and benefit plans we offer:

• 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation.
• Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent
• Company contributes an additional three percent to 401(k) whether employee participates or not
• Comprehensive health- and welfare-benefits package (including medical, dental, vision, and prescription drugs)
• Health Savings Account start-up contribution for employees who elect the high deductible health plan
• Flexible spending accounts for both Health Care and Dependent Care allowing employee to use pre-tax dollars to pay for qualified expenses during the calendar year
• Employee assistance program offering 8 free counselling sessions, per issue, each calendar year for employees and their dependents
• Company paid life insurance of 1x annual base pay ($50,000 minimum)
• Company paid accidental death or dismemberment insurance of 2x annual base pay ($50,000 minimum)
• Voluntary insurances offered at group rates: employee and dependent life insurance, AD&D insurance, critical illness, accident coverage, disability buy-up, and auto & home insurance
• Tuition reimbursement and student loan support
• Dependent Scholarship Programs
• Free confidential personal financial counselling service
• On-site health centers and 24/7 fitness centers at certain company locations
• A charitable giving matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice
• Health-care concierge service
• Volunteer service opportunities
• Extensive training opportunities
• Company vehicle for eligible employees
• Mobile phone allowance for eligible employees
• Paid Leave:
• Sick and Personal Time (exempt employees may be excused with pay for brief absences; non-exempt employees receive up to 6 days)
• Vacation (levels Below Senior Director receive 15 days (pro-rated during first year of service); Senior Director and Officers receive 25 days (pro-rated during first year of service)).
• Holidays (Nine company recognized and two annual personal holidays to be used at the employee’s discretion)
• Paid Parental Leave + temporary reduced work schedule opportunity
• Funeral Leave
• Short-Term Disability Leave
• Long-Term Disability Leave
• Jury Duty Leave
• Military Leave
• Released Time for Children’s Education
• Community Outreach Leave
• Other paid leave benefits, as required by state or local law

Our organization offers a level of challenge, responsibility, and creativity for motivated employees who want to grow their careers. We are also committed to employing a diverse workforce and valuing different perspectives, experiences, and talents to improve the company’s potential for optimally achieving its business objectives!

Reynolds American Inc.and its affiliated companies is an Equal Opportunity/ Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other characteristic protected by applicable law. Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email at [email protected].

Reynolds American Inc.