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As a strategic business partner for the Division leadership team, the Marketing Manager is responsible for developing and executing the annual marketing plan to contribute to the successful achievement of the division’s business plan goals.

Responsibilities:

  • Develop and execute annual marketing plan in collaboration with division leadership and Regional Marketing Director
  • Design quarterly and monthly strategies and tactics to drive qualified traffic to support the sales effort for existing communities and new community openings
  • Work with sales leadership as well as community teams to develop targeted marketing tactics to maximize traffic and conversion for individual communities based upon sales performance and lifecycle phase
  • Create strategic pre-opening marketing plans to ensure successful community openings; oversee and coordinate all new community marketing activities including signage, messaging, interest list development, model merchandising, sales center installation and special events; responsibilities include planning, oversight and regular site visits
  • Maximize division’s brand awareness and perception with key targets; consistently execute to brand standards across market
  • Track and analyze results of marketing initiatives to ensure effective ROI; Leverage reporting tools and data to inform future marketing strategies
  • Develop and execute PR strategy to generate positive news coverage
  • Develop and maximize digital presence for division and individual communities
  • Create, audit and maintain community web presence on Meritage Homes website
  • Create and maintain collateral materials (sales tools) for new and existing communities
  • Build and manage vendor relationships
  • Oversee and coordinate all consumer promotions and events including planning, execution and results-tracking
  • Effectively implement the company’s national agent program and create local strategy for agent outreach efforts including messaging and event planning
  • Prepare and effectively manage budgets for division advertising and new community start-ups as well as model furniture and sales offices
  • Develop, coach and manage marketing support staff (as applicable)

Qualifications:

  • Bachelor’s Degree in Marketing or related field preferred
  • 5+ years of experience in marketing, preferably in homebuilding
  • Experience leading others and effectively managing relationships with internal stakeholders and external marketing-related vendors
  • Strong technical aptitude and intermediate computer skills with expertise in MS Office applications (Outlook, Word, PowerPoint and Excel), email management systems, photo editing and website content management systems
  • Ability to influence others and overcome objections
  • Excellent written, verbal and interpersonal communication and presentation skills with keen attention to detail
  • Team player with a demonstrated ability to work well within cross-functional teams
  • 2-3 years people management experience

Are you looking for an incredible career opportunity? Then Meritage Homes is the place for you! From the homes we build to the careers we offer, we believe in quality. Meritage Homes is the ENERGY STAR® Partner of The Year in Sustained Excellence for being a leader in protecting the environment and advancing energy efficiency in homebuilding. We are looking for candidates who are excited about furthering their careers, as well as being a part of an organization that helps people live happier, healthier lives. With over 100,000 homes built, Meritage Homes is looking for professionals who are self-starters and want to help our organization grow by providing new and innovative ideas.

When joining Meritage Homes, you and your career can benefit in several ways, including:

  • A work environment that encourages creativity and innovative ideas from every level
  • An organization that lives by its core values everyday
  • Team atmosphere where every individual is considered a vital asset
  • State of the art technology to provide an optimal working environment
  • A competitive pay structure
  • Strong benefits
  • Flexibility in work-life integration
  • Team-oriented environment where all individuals play an integral role in the company
  • Opportunity to further your career in a growing national organization
  • Maintain a competitive drive to be the best

Meritage Homes

Starward Whisky is a new world, award-winning, craft whisky distiller, focused on making a distinctly modern, accessible and exceptional whisky. Proud of our Aussie roots, Starward Whisky is dedicated to creating delicious, innovative and flavorful whiskies that stand up to the best traditional whiskies worldwide. In the world of whisky, we strive to be different. We’re a new generation of whisky makers, led by brewers, winemakers and distillers. Our creativity keeps us on the cutting edge of whisky and we strive to push the boundaries that define the category. 

Coming off an incredible year of accolades, including Most Awarded Distillery at the San Francisco World Spirits Competition; and the top honour of ‘TASTE MASTER’ (best of the whole competition) at 2022 World Whisky Masters; Starward Whisky is celebrating an accolade closer to home. 2022 was the 15th anniversary of our Melbourne born and bred distillery.

Our growing US team is passionate about what we do, take pride in the innovative approach to all aspects of our business and have fun along the way! Our success has resulted in significant sales increase with strong forecasts for continuing growth.

 

The Opportunity  

 

Reporting to the Trade Marketing Manager and Brand Growth Manager, this role will be responsible for:  

  • Assisting in the development and growth of brand campaigns across digital and retail;
  • Assisting with consumer marketing & communication via email campaign development (Klaviyo experience strongly preferred);
  • Managing campaign schedules, coordinate assignments to copywriting team, and manage feedback to agencies;
  • Communicating with vendors, managing project timelines, and collating feedback across departments;
  • Managing the execution of retail sampling programs and execution for promotional activations at national retailers (In-store displays, SCANS, IRCs, Demos, etc.);
  • Assisting in developing imagery and copy edits to the Starward.com homepage, product pages and landing pages to ensure alignment of tone of voice and campaign comms;
  • Working with vendors for point-of-sale materials and project manage the ordering, processing, manage inventory and distribution of materials;
  • Overseeing the development and deployment of a National Retail Sampling Program including working with staffing agency, performing audits, and undertaking performance analysis;
  • Assisting with the management of influencers and affiliates including communication surrounding deliverables, contracts and payments;
  • Traveling to select events in our key markets (CA, TX, IL) to oversee event execution and manage key resources.

This role will require travel and participation in out of hours events. Work hours will require some flexibility to work with our Australian based team.

About You

 

You will bring to this role a deep industry knowledge and demonstrated experience in the alcohol/beverage industry (craft spirits experience will be highly regarded) and, importantly, an affinity and passion for whisky!

 

The successful candidate will understand how to help craft campaigns using a winning mix of both digital and in-person marketing activities, including organizing a sampling schedule across key markets, co-managing events & event scheduling in multiple cities, managing marketing projects, and tracking creative needs for digital assets and printed marketing materials. Experience with digital marketing, online shopping and project management systems is essential – Shopify, Asana and Klaviyo experience will be highly regarded.

 

This is a multi-faceted position that will require wearing multiple hats, communicating with multiple stakeholders, and taking extremely detailed and diligent notes to keep all projects and decisions organized. This role is perfect for someone looking for a good mix of learnings in various aspects of marketing, brand development, and project management.

 

If you have a passion for marketing, sales, retail, and whisky, and you would like to learn how to manage the various aspects of a growing business, this position could be a great fit for you.

You will thrive in an entrepreneurial, hands-on and non-corporate environment. This is a remote (work from home) role requiring an understanding of how to work and build relationships with teams and deliver in your role outside of a traditional office environment.

The right to work in the USA is essential. Please note that we are not accepting applications from recruitment agencies. 

 

Want to know more about Starward? Check us out at www.starward.com, on Facebook, LinkedIn and Instagram.

Starward Whisky

$$$

Aramark Marketing: The marketing team at Aramark is charged with building a strong brand and driving profitable growth. Through repeatable business models that leverage insights and innovation, Aramark marketers help build base business, new business, and client retention through concepts, programs, products, and practices that engage consumers “at the moment of truth” around the country and the world.

Position Objective: We are looking for a results-driven website manager who will lead the overall development and improvement of our company’s website. This role will be collaborating across multiple lines of business as well as working with a digital agency. You will lead all teams through ideation and conceptualization, along with all key product development stages leading to deployment.

This position requires someone to have experience leading major enterprise projects as well as expertise in website design and development. The person in this role should be comfortable in organizing multiple workstreams while keeping a keen eye towards the final product which will showcase innovation and excellent user experience.

Job Responsibilities:

  • Oversee Aramark’s website including all functionality, content updates, evaluate and manage website performance, and manage an overall enhancement and release plan.
  • Consult with key stakeholders to determine website features, functionality, and design and translate those into functional requirements.
  • Engage and work closely agency to build out requirements, design and development phases.
  • Ensure initiatives and requests encompass best-in-class SEO, data capture, tagging requirements.
  • Lead teams thru all phases of projects and ensure deliverables and timelines are being met.
  • Work with stakeholders to ensure content authoring and management of the website meets brand standards and best practice in website usability.
  • Regularly provide overall website status on enhancements and releases to senior leadership as well as identify any dependencies and risks quickly
  • Focus on technical features of website that will support data analytics, connectivity to back-end systems including but not limited to campaign management systems, email platforms and database/segmentation.
  • Ensure quality thru all initiatives including QA and user acceptance testing.
  • Keep abreast of new development or trends in website design and user experience

Reporting Relationships

This position will report to the VP Digital Marketing within the Corporate Marketing team and work in matrix with other marketing team members as well as other LOBs.

The ideal candidate will have the following professional experience and skills:

  • 3-5+ years of experience in project/program management across multiple organizations with ability to drive clear results and actions.
  • Extensive experience with website content management systems, Adobe Experience Manager required.
  • Comfortable collaborating across multiple stakeholders while ensuring deadlines are met in a rapidly changing business environment.
  • Experience managing overall website production with keen eye towards technical functionality
  • Digital marketing experience
  • Excellent communicator with an ability to translate requirements and ideation into specific project action items.
  • Strong written, verbal, and technical communication skills with thorough attention to detail
  • Ability to interact and influence at all levels of the organization.
  • Strong time management skills

Our Mission

Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.

At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.

About Aramark

The people of Aramark proudly serve millions of guests every day through food, facilities, and uniform services in 19 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you’re pursuing – a new challenge, a sense of belonging, or just a great place to work – our focus is helping you reach your full potential. Learn more about working here at https://www.aramarkcareers.com or connect with us on Facebook, Instagram and Twitter.

Aramark

Are you ready to explore a world of possibilities?

Join our DTCC family, and you’ll grow your expertise and become the best version of you. As you embark on a new journey, you’ll be supported and surrounded by other professionals as you learn new skills, advance your career, and see the impact of your efforts every day.

Pay and Benefits:

  • Competitive compensation, including base pay and annual incentive
  • Comprehensive health and life insurance and well-being benefits, based on location
  • Retirement benefits
  • Paid Time Off and other leave of absence
  • Flexible/Hybrid Work Arrangements (Collaborating Tuesdays, Wednesdays, and a third day negotiated with your manager in the office)

About this Opportunity

Under the direction of the Executive Director of Global Public Relations, this person is responsible for handling and implementing DTCC’s social media strategy to further build brand awareness with key partners, maintain a positive image for the firm and support DTCC’s corporate goals. By partnering closely with members of the M&C team, this person will strategize and deliver the firm’s social media strategy, keep abreast of social media trends and capabilities, educate colleagues on social media standard processes, drive social advocacy, supervise the firm’s social media policy and handle day-to-day social media activities, including oversight of the social media tool, daily postings, approvals and content development, optimize and drive improvements to sales enablement/lead generation capabilities as appropriate, collecting and reporting metrics, and monitoring social listening for brand-related posts and industry insights.

Why you’ll love this job:

  • Serve as the firm’s social media lead strategist with overall responsibility for driving the firm’s social media strategy, including establishing and supervising implementation of the content strategy, establishing goals and objectives by channel as well as supporting tactics. Partner with external agencies, as needed.
  • Handle day-to-day social media activities, including oversight of the social media tool, daily postings, sales enablement/lead generation and metrics.
  • Partner with Marketing & Communications colleagues to plan and execute paid and organic digital campaigns that propel sales enablement and lead generation.
  • Leverage writing skills and knowledge of social media best practices to ensure all content posted to DTCC channels support the brand and business goals. Provide guidance and leadership around creative and innovative ways to deliver content online.
  • Identify social media influencers and flag brand-related activity as appropriate.
  • Educate key collaborators across the organization on the firm’s social media policy, best practices and how to be an advocate. Identify and implement strategies to drive advocacy across the firm.
  • Continually assess and evolve the firm’s social media strategy, including researching and evaluating new capabilities, tools and channels to drive the program forward in line with business objectives.
  • Respond to inbound inquiries across social media channels.
  • Set KPIs and provide metrics and insights on activity and results, including individual campaign, quarterly and annual reports. Review results to determine how to improve the program, including the introduction of A-B testing and reviewing current industry benchmarks.
  • Support social media activity for select key executives.
  • Mitigates risk by following established procedures and supervising controls, spotting key errors and demonstrating strong ethical behavior.

**NOTE: The Primary Responsibilities of this role are not limited to the details above. **

Talents Needed for Success:

  • Minimum of 8 years of related experience
  • Bachelor’s degree preferred or equivalent experience
  • At least 6 years of social media management experience in the B2B space, with a proven track record of growing community, engagement and leads.
  • Deep understanding of the social media landscape, including trends and tools.

We offer top class training and development for you to be an asset in our organization!

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

The Depository Trust & Clearing Corporation (DTCC)

Who We Are

Celsius Holdings, Inc. is a global consumer packaged goods company with a proprietary, clinically proven formula for its master brand CELSIUS®, based in Boca Raton, FL. A lifestyle energy drink born in fitness and a pioneer in the rapidly growing energy category. Celsius offers proprietary, functional, essential energy formulas clinically proven to offer significant health benefits to its users. At CELSIUS we pride ourselves in providing our employees a culture and atmosphere of inclusiveness that challenges individuals to be thought leaders, innovators, and game changers as every employee is an owner of the CELSIUS Brand upon joining the organization.

If you are looking for an exciting opportunity to join a fast-growing team in a role that provides professional and personal growth, we encourage you to apply to our Sports Marketing Manager opening.

We promptly review all applications. Highly qualified candidates will be contacted for interviews.

Reporting directly to the Director of Sports Marketing, this is a full-time position at the CELSIUS HQ in Boca Raton Florida.

Description

As the Sports Marketing Manager, you will be a valuable member of the Marketing team. You will be responsible for the execution of all sports and venue partnerships of the CELSIUS brand. The role is responsible for maintaining current partnerships, execution of all partnership assets and deliverables, and deepening the brand relationship across partnership key stakeholders and staff. You will work cross-functionally across the marketing and sales teams to ensure all partnership elements are activated and leveraged to ensure maximum ROI on investments and overall sales impact.

Reporting directly to the Director of Sports Marketing. This is an office, full-time position at CELSIUS.

Responsibilities:

  • Day-to-day partnership lead for all CELSIUS sports and venue partnerships
  • Execution oversight to all contractual partnership benefits for all teams, venues and brand partnerships
  • Maximize the business value of sponsorship assets across multiple marketing disciplines including brand, social media, athlete influencers, advertising, customer hospitality, and customer engagement. This includes maintaining a thorough working knowledge of the sponsorship portfolio, as well as supporting the evaluation and development of new sponsorship opportunities
  • Develop deep relationships for the brand with key partner execution stakeholders both internally and externally
  • Manage the approval process for partnerships related content, both internally and externally
  • Facilitate all partnership planning meetings, status meetings, timelines, and workflow with marketing and sales team
  • Work across marketing and sales matrix to amplify partnerships across the marketing and sales mix
  • Maintain a master calendar for all partnerships events and programs
  • Develop customized recaps per sponsorship discipline that include both qualitative and quantitative insight and progress against KPIS & ROI metrics

Assist in the development of sponsorship program budgets and management of those budgets

  • Fiscal responsible for activation and creative budget associated partnerships

Manage, train, and mentor junior team members with responsibility for goal setting, feedback, and constructive guidance

Requirements:

  • 5+ years working on sports partnerships activations for CPG, agency or professional sports team. Motorsports, team sports and athlete management experience strongly preferred
  • Excellent relationship building and people skills
  • Strong problem-solving skills
  • Excellent written and oral communication skills
  • Highly organized and able to manage multiple priorities and projects at once
  • Proficiency with Microsoft Office (Word, Excel & PowerPoint)
  • Willing to work non-traditional hours including weekend travel

Benefits Offered

  • Medical, Dental, Vision
  • Long- and short-term disability
  • Life insurance
  • Paid time off
  • Identity theft and legal services

The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.

Celsius Holdings, Inc. celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression. We believe strongly in fostering a safe, fair, and respectful work environment.

CELSIUS Holdings, Inc.

SENIOR CONTENT MANAGER 

 

Landscape Management Network (LMN) is a leading provider of business management software designed to help landscaping contractors maximize profit with better planning. We’ve been revolutionizing the way contractors sell, service and innovate with their customers since 2009 and are on a mission to help landscaping companies succeed.

By trade, we’re a technology company, but if you ask anyone who works here, they’ll tell you our people are the core of who we are. We thrive on a “more human, less corporate” culture that is built around doing work that matters, winning as a team and celebrating success.

Why work at LMN?

 

Great Place to Work, Canada, Certified! 

LMN is designed by landscapers, for landscapers. We get to help amazing people every day build great businesses.

We support professional development and back this statement up with fun, interactive training, and development opportunities!

We have a fantastic Culture Committee dedicated specifically for Communications and Culture, with the goal of making sure ‘LMN’ is the best place you will ever work!

We value your feedback and do our best to incorporate your great ideas into our day-to-day operations.

You want to be part of a fun, fast-paced, collaborative team.

Competitive compensation and benefits package (based on education and experience).

 

If you are a passionate person that is looking for a role in Marketing at an established growth-minded Canadian software company, then this might be the right opportunity for you.

 

Summary of Position:

 

The Senior Content Manager is responsible for managing core components of our content strategy by building and developing cohesive narratives across multiple touchpoints—with the goal of brand awareness and revenue generation. The senior content manager will create content across multiple formats and write blog posts, case studies, eBooks, sales whitepapers, etc. The ideal candidate has experience developing digital content strategies, creating content distribution plans, and analyzing metrics to make informed decisions

 

 

What you will be doing day to day:

 

  • Create and manage content strategies that move prospects through the buyer’s journey, from awareness to conversion
  • Develop content across multiple formats— includes writing/editing long and short form copy (including case studies, blogs, eBooks, whitepapers, articles, infographics, ads, website copy, etc.) 
  • Identify and monitor key KPIs to achieve OKRs; analyze data to identify trends and anticipate prospect needs
  • Develop and drive digital content strategies across the website, blog and educational resources
  • Conduct user research and apply to messaging strategies. Interview customers, users and prospects on a monthly basis to be constantly informed of their most pressing needs, challenges and language.
  • Ensure overall content consistency across the organization (including tone of voice)
  • Create and execute content distribution strategies across owned, paid and earned channels to expand reach
  • Conduct competitor research including selling points, talk tracks, key messages, and determine how we can differentiate and stand out

 

About you:

 

  • Ability to drive content strategy and writing high-quality content for digital channels– with metrics to prove results
  • Expertise in SEO and proven success executing SEO driven content to increase traffic 
  • Ability to influence marketing strategy and build business cases for investments
  • Track record of developing and executing user-generated content strategies 
  • Can-do attitude regardless of deadlines and occasional ambiguity + a growth-mindset
  • Ability to work in a fast-paced environment on multiple projects, across multiple subject matters while adhering to strict deadlines
  • Excellent communication skills, experience working in an agile marketing framework

 

Qualifications:

 

  • Bachelor’s degree in Communications, Journalism, Creative Writing, Advertising, Marketing, or related field of study
  • 8+ years’ managing and executing content strategies
  • Experience developing content for digital channels
  • Must be legally entitled to work in United States
  • Must be legally entitled to travel between United States and Canada

 

Job Type:  Full-time, Permanent, 36 Hours/Week, EST, 4 Day Work Week, Competitive Annual Base Salary, Plus Commissions, Benefits, 50% Health Care Reimbursement, Vacation Accrued, Sick Credits, 401K Matching and more…

LMN (Landscape Management Network)

The ideal candidate for this role will have a strong track record in building programs that drive revenue through Lenovo globally, as well as with their channel and 2-tier partners. Success will require a high level of knowledge about the Absolute platform and how we go to market with OEMs and resellers, a deep understanding of Lenovo’s sales, marketing, and customers’ objectives, and the ability to contextualize the value of Absolute’s solutions for a range of audiences. The position is preferably located in Raleigh, North Carolina or Austin, Texas and will report to the Director of Global OEM Marketing.

Responsibilities:

  • Engage with Lenovo and Lenovo partners on joint marketing strategies (globally and in geo), where we fit, and how we can amplify our sales through joint engagement, education, and demand generation
  • Work with the Absolute Lenovo Sales Managers and our world-class marketing team to develop campaigns, messaging, tools, presentations, events, and materials that are tailored to Lenovo and their customers
  • Engage with stakeholders across the business to define and implement our strategy, initiatives, and programs to increase net-new engagement
  • Elevate our brand image via partner-focused communications to ensure Absolute is top of mind for all partner and sales representatives
  • Provide timely and relevant communications, promotions and education for new product, solution, and feature launches
  • Develop scalable and relevant demand metrics and measurement to quantify program impact
  • Participate in quarterly business reviews to evaluate and optimize what is working, make changes as necessary to improve success
  • Drive cross-functional coordination required for best-in-class deliverables and timely execution

What you will need:

  • Strong experience in B2B marketing for desktop / PC infrastructure or endpoint cybersecurity products
  • 7+ years of experience in a Lenovo partner sales or marketing role
  • Thorough understanding of the Lenovo security selling and marketing teams
  • Demonstrated ability to define and execute marketing strategy with strong, measureable results
  • Strong business acumen to ensure programs are tied to corporate goals and relevant to key stakeholders
  • Track record of executing programs that overachieved goals
  • Experience in nurturing partnerships and establishing preferred partner status
  • Ability to speak our audiences’ language
  • High energy, self-starter with excellent influence, persuasion, and motivation skills
  • Bachelor’s degree in marketing, business, or related field

Highly Preferred Skills

  • Successful execution of programs in K-12/Higher Ed, SLED, or Healthcare programs
  • Development and execution of strategic marketing plans
  • Creation of positioning and messaging frameworks, writing brand and sales messaging
  • Collaborative disposition with the ability to engage with a variety of teams, levels of management

Why Work For Us:

You’re resilient and passionate about securing the Work from Anywhere era.

So are we.

We’re in search of the best and the brightest – everyone from innovators, sellers and marketers to financers, operators and especially customer relationship managers – we’re looking for top tier talent to help us shape the next decade of security, drive innovation that enables customers with truly disruptive solutions and are dedicated to making a meaningful difference.

Headquartered in Vancouver, Canada with international offices in Victoria – BC, Seattle – WA, San Jose – CA, Boulder – CO, Ankeny – IA, Austin – TX, Reading – UK and Ho Chi Minh City – Vietnam, Absolute Software (NASDAQ: ABST) (TSX: ABST) accelerates customers’ shift to work-from-anywhere through the industry’s first self-healing Zero Trust platform, ensuring maximum security and uncompromised productivity. Only Absolute is embedded in more than half a billion devices, offering a permanent digital connection that intelligently and dynamically applies visibility, control and self-healing capabilities to endpoints, applications, and network access to ensure their cyber resilience tailored for distributed workforces.

Our vision is to be the world’s most trusted security company – and to empower end users to connect securely and from anywhere, to all the applications they need to collaborate and get their work done, without interruptions and with an optimal network experience. Absolute currently serves approximately 16,000 customers with more than 13 million activated endpoints globally. G2 recognized Absolute as a Leader in the Winter 2022 Endpoint Management and Zero Trust Networking Grid Reports, reflecting our continued customer satisfaction across product lines. To learn more about Absolute, visit our website at www.absolute.com or visit our YouTube channel.

Absolute is an equal opportunity employer.

Absolute Software

You’ll work to establish Backd as the preferred alternative lender for small businesses by driving the growth of our audience through various marketing channels (online lead gen, funnel strategies, social media campaigns, etc). You will develop, manage, and optimize our strategy to reach and convert this critical audience of small business owners in need of working capital.

What You Will Do:

  • Develop, manage, execute, and optimize an acquisition marketing strategy that increases the flow of lead generation for Backd’s sales teams
  • Own the day-to-day execution – including budget, targeting, testing, and reporting – for innovative and scalable campaigns to efficiently drive lead generation through a variety of channels and methods, including email, direct mail, social media campaigns, incentives, etc.
  • Serve as a lead generating marketing expert, collaborating with members of our existing marketing team, as well as our business development, product, and sales teams on highly cross-functional projects
  • Measure and report on key performance indicators, then implement insights to optimize campaigns
  • Refine targeting strategies in order to optimize volume and mix of new lead sources
  • Understand competitor strategies and tactics to find areas of opportunity to differentiate Backd in the alternative lending market
  • Conduct all business in a professional and ethical manner to serve customers and increase the morale of the company

What You Bring to the Table:

  • 5+ years in marketing, with 2+ years hands-on marketing experience in demand generation or acquisition marketing
  • Expertise in three or more marketing channels: email, branding, content, partner marketing, B2B (e.g., demand generation, lead nurture, sales/business development collateral), direct mail, referral, or social media.
  • Experience with marketing data, pulling reports, and tracking a sales funnel
  • Working knowledge of managing high volume Facebook, Google Adwords, or YouTube campaigns
  • Demonstrated ability to get up to speed fast, solve problems, influence decision makers, and prioritize high impact activities
  • Data-driven approach and strong analytical skills with a testing mindset.
  • Ownership/Entrepreneurial mindset with a willingness to roll up your sleeves and a strong belief that the growth starts with you
  • Collaborative and flexible, thriving on quick execution and robust project management
  • Strong communicator able to clearly convey key findings to diverse stakeholders

We’d REALLY love it if you have:

  • Experience leading and managing a marketing and graphic design team
  • Experience owning SEO implementation and a proven track record of success with high volume social media campaigns
  • Outstanding writing and editing skills with exceptional attention to detail

Additional Benefits:

  • 90% Medical, Dental, and Vision coverage for both you AND your dependents
  • 401K matching up to 4%
  • Competitive/Flexible PTO policy
  • Full kitchen stocked with drinks and snacks!
  • Monthly company outings
  • Corporate yoga
  • Holidays are celebrated! Birthdays are recognized! We are growing and prefer to promote within, so there are many incentives on our team. MORE BENEFITS TO COME AS WE CONTINUE TO GROW. Grow with us!

Who We Are:

Founded in 2019, with an entrepreneurial vision for prosperity, growth, and innovation, Backd strives to empower and support small businesses – the backbone of our economy, by providing the working capital that they need to be great. We’re hitting our stride and need ambitious, take-charge individuals to join the team to help exceed the next chapter in our phenomenal growth!

How is Backd Business Funding different from a traditional bank or lender?

Backd saves businesses time and money! Not only that but we let these businesses maintain 100% ownership of their company. Come help us ensure that these businesses are given the opportunity to be successful! We want businesses to succeed and grow! Traditional lenders, such as banks and credit unions, usually require assets as collateral and long application processes. Terms and repayment structures are often fixed, leaving very little flexibility for a small business. At Backd, we provide speed, convenience, and a flexible repayment structure customized to each business’s need.

  • Backd Business Funding is an Equal Opportunity Employer. Backd Business Funding provides equal employment opportunities without regard to race, color, religion, gender, national origin, age, and disability unrelated to an individual’s ability to perform adequately, sexual orientation, marital status, or any other characteristic protected by law.

Backd Business Funding

$$$

Job Description:

The Digital Marketing Manager and Strategic Partnerships will include developing and executing customer specific marketing initiatives and programs that drive engagement, patient referral, planning and downstream execution of product launches, initiatives, events, and campaigns to convey a targeted message and change behavior. Works in close collaboration with the key customer stakeholders such as OPS, OPC, Hanger, the VA and Ossur Solutions. Ensure clear & targeted plans for each segment and work with PMM’s, Marcom & sales on execution and planning. Proven leadership, strong multi-tasking, communication, organizational and cross functional team building skills a must.

Responsibilities:

  • Manage all Marketing programs & initiatives for key customer targets working alongside appropriate stakeholders. This includes digital, social, PR, collateral, onsite events and medical education and co-branding opportunities.
  • Conduct and analyze customer marketing audits as appropriate, provide solutions and implement plans and new opportunities
  • Work with cross functional stakeholders to maximize new patient referrals and ensure proper Ossur representation at key target points
  • Work closely with cross-functional teams to ensure all communication is integrated to drive demand
  • Drive the marketing initiative and selling tools for Ossur solutions in partnership with the Product Marketing Managers and Creative Team
  • Cross-functional leadership with internal stakeholders to create and maintain project plans while hitting key milestones
  • Developing and executing customer specific Social and Digital strategies and influencer development in partnership with Social Team
  • Support Ossur Digital strategy as needed – i.e., customer newsletter, Highspot integration, Pardot integration
  • Develop Ossur specific product champions in partnership with MarCom Manager
  • Stay informed of latest marketing practices in digital, electronic and social marketing tools; share ideas of how to incorporate these into customer marketing plans
  • Exercises good use of company funds and property within the set guidelines.
  • Maintains an honest and professional attitude as the company’s representative at all times
  • Contributes to a safe working environment by maintaining own workspace and reporting any potential hazards

Qualifications:

  • Bachelor’s Degree in Marketing, Communications, Digital Programming or related study
  • 5+ years of working experience in marketing communications and social media
  • 2+ years of leadership experience
  • Knowledge and experience with Salesforce system, Pardot, Highspot, JIRA, Confluence, Email Marketing Campaign Software, Market Segmentation Skills
  • Experience managing marketing campaigns across product lines
  • Extensive understanding of digital marketing industry trends, tactics, current events, and user behavior
  • Thorough experience managing and monitoring performance/effectiveness of digital marketing tactics such as SEM, SEO, Affiliate Networks, Email Marketing/Segmentation and Social Media
  • Experience with web tools such as GoogleAds, Facebook Ads and Analytics
  • Should be a motivated self-starter, process-oriented with high attention to detail
  • Strong interpersonal and communication skills (written and oral) with the ability to work effectively with a wide range of constituencies in a diverse community
  • Results-oriented; meets required deadlines
  • Demonstrated task management and organizational skills
  • Proven ability to interact effectively with individuals at different levels in an organization

The US base salary range for this full-time position is $87,716 – $130,267 + bonus + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits.

Benefits we offer:

  • Referral Bonuses
  • Paid Sick and Vacation time
  • We provide a flexible work environment to offer work/life balance
  • 401(k) plan with company match
  • Medical, dental, and vision insurance
  • Wellness Program – Save up to 30% in your medical premiums
  • Company Paid Life Insurance
  • Affordable Short- & Long-Term Disability Insurance
  • Affordable Accidental and Critical Illness Insurance
  • 10 Paid holidays
  • Give Back Program – Paid time off to Volunteer
  • Tuition Reimbursement
  • Annual Performance Reviews
  • And Much More…

Össur

The ideal candidate for this role will have a strong track record in building programs that drive revenue through Lenovo globally, as well as with their channel and 2-tier partners. Success will require a high level of knowledge about the Absolute platform and how we go to market with OEMs and resellers, a deep understanding of Lenovo’s sales, marketing, and customers’ objectives, and the ability to contextualize the value of Absolute’s solutions for a range of audiences. The position is preferably located in Raleigh, North Carolina or Austin, Texas and will report to the Director of Global OEM Marketing.

Responsibilities:

  • Engage with Lenovo and Lenovo partners on joint marketing strategies (globally and in geo), where we fit, and how we can amplify our sales through joint engagement, education, and demand generation
  • Work with the Absolute Lenovo Sales Managers and our world-class marketing team to develop campaigns, messaging, tools, presentations, events, and materials that are tailored to Lenovo and their customers
  • Engage with stakeholders across the business to define and implement our strategy, initiatives, and programs to increase net-new engagement
  • Elevate our brand image via partner-focused communications to ensure Absolute is top of mind for all partner and sales representatives
  • Provide timely and relevant communications, promotions and education for new product, solution, and feature launches
  • Develop scalable and relevant demand metrics and measurement to quantify program impact
  • Participate in quarterly business reviews to evaluate and optimize what is working, make changes as necessary to improve success
  • Drive cross-functional coordination required for best-in-class deliverables and timely execution

What you will need:

  • Strong experience in B2B marketing for desktop / PC infrastructure or endpoint cybersecurity products
  • 7+ years of experience in a Lenovo partner sales or marketing role
  • Thorough understanding of the Lenovo security selling and marketing teams
  • Demonstrated ability to define and execute marketing strategy with strong, measureable results
  • Strong business acumen to ensure programs are tied to corporate goals and relevant to key stakeholders
  • Track record of executing programs that overachieved goals
  • Experience in nurturing partnerships and establishing preferred partner status
  • Ability to speak our audiences’ language
  • High energy, self-starter with excellent influence, persuasion, and motivation skills
  • Bachelor’s degree in marketing, business, or related field

Highly Preferred Skills

  • Successful execution of programs in K-12/Higher Ed, SLED, or Healthcare programs
  • Development and execution of strategic marketing plans
  • Creation of positioning and messaging frameworks, writing brand and sales messaging
  • Collaborative disposition with the ability to engage with a variety of teams, levels of management

Why Work For Us:

You’re resilient and passionate about securing the Work from Anywhere era.

So are we.

We’re in search of the best and the brightest – everyone from innovators, sellers and marketers to financers, operators and especially customer relationship managers – we’re looking for top tier talent to help us shape the next decade of security, drive innovation that enables customers with truly disruptive solutions and are dedicated to making a meaningful difference.

Headquartered in Vancouver, Canada with international offices in Victoria – BC, Seattle – WA, San Jose – CA, Boulder – CO, Ankeny – IA, Austin – TX, Reading – UK and Ho Chi Minh City – Vietnam, Absolute Software (NASDAQ: ABST) (TSX: ABST) accelerates customers’ shift to work-from-anywhere through the industry’s first self-healing Zero Trust platform, ensuring maximum security and uncompromised productivity. Only Absolute is embedded in more than half a billion devices, offering a permanent digital connection that intelligently and dynamically applies visibility, control and self-healing capabilities to endpoints, applications, and network access to ensure their cyber resilience tailored for distributed workforces.

Our vision is to be the world’s most trusted security company – and to empower end users to connect securely and from anywhere, to all the applications they need to collaborate and get their work done, without interruptions and with an optimal network experience. Absolute currently serves approximately 16,000 customers with more than 13 million activated endpoints globally. G2 recognized Absolute as a Leader in the Winter 2022 Endpoint Management and Zero Trust Networking Grid Reports, reflecting our continued customer satisfaction across product lines. To learn more about Absolute, visit our website at www.absolute.com or visit our YouTube channel.

Absolute is an equal opportunity employer.

Fjord Management

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