Chicago Casting Calls & Acting Auditions

OTR Solutions is an innovator in the transportation industry providing a suite of factoring, fuel, and business management focused solutions. We help new and established companies get fast access to the funds they need for daily operations. As a Private Equity backed FinTech company, we are looking to grow our best-in-class financial organization.

OTR has been recognized as a “Top Workplace” by the Atlanta Journal-Constitution since 2016!

As Marketing Communications Manager, you will be responsible for planning, developing, and implementing marketing communication strategies across all internal and external channels. A successful candidate will have a love of words, know how to get the heart of a compelling message, and clearly and consistently communicate in multiple mediums. You are creative, confident, organized, and ready to make a difference in the lives of truckers across the country. You will focus on leading and cultivating a team of exceptionally skilled marketing experts, utilizing the concept of radical candor as a guiding principle. Your ability to foster teamwork and motivation within the team comes effortlessly.

Responsibilities:

• Manage a Team of Specialists. Lead a team of two across social media, client communications, and events, and partner closely with our demand generation and partnership team—ensuring project plans are in place, deadlines are met, and content is on point.
• Develop & Refine Messaging. Conduct research and get to know our clients to identify strong and differentiated value propositions across multiple audiences (e.g., new and existing carriers, partner organizations, influencers and employees) and products. Translate into key messages and ensure consistent use across the organization.
• Write Marketing Collateral. Divide and conquer to create, write and proof-read content for external and internal communications, including websites, newsletters, print materials, events, email marketing, social media, videos and presentations.
• Support Brand & Design Efforts. Collaborate with vendors and internal content creators to ensure OTR is represented in the best light possible no matter the medium.
• Coordinate Launch & Adoption of New Products and Services: Conceptualize, define, and execute product launch strategies and messaging both within existing client base and to the greater market.
• Explore New Communications Opportunities. Bring ideas to the table for how we can further establish OTR as a thought leader, trusted partner, and preferred choice in the industry. Stay up to date on industry and marketing trends and developments.

What we look for:

• 3-5+ years of work experience in marketing communications, content marketing or copywriting
• 2+ years of people management experience with a passion to influence a strong marketing team
• Familiar with acquisition and loyalty/lifecycle marketing, especially targeting consumers or small businesses via digital channels
• Creative thinker with exceptional written communication skills capable of developing strong messaging across multiple target audiences and defining guidelines and standards for visual and written assets
• Problem solver able to execute multiple projects simultaneously while motivating, encouraging, and ensuring cooperation among team members
• Experience with Salesforce Marketing Cloud preferred
• Degree in English, Journalism, Marketing or Communications

Benefits:

OTR provides a competitive, comprehensive compensation package for our full-time employees:

• Paid Certifications
• Certification Bonus
• Eligibility for Individual and Company bonus programs
• Medical, Dental, Vision, Life/ AD&D Insurance, Short-Term Disability
• Pet Insurance, Paid Family Leave, Employee Assistance Program
• Fully Paid Maternity Leave
• 401(k) with Company Matching
• 12 days of Paid Time Off, 4 Sick/Mental Health days, 7 Paid Holidays, 2 Flex Holidays
• Weekly Catered Lunches
• Work from Home Flexibility
• Company Paid Fitness Membership
• Volunteer Days and Opportunities with Company-Partnered Charities
• Internal Inclusion programs

OTR’s mission is to create exceptional value for our clients by providing industry leading financing and back-office solutions. Three pillars that are crucial to supporting that mission are outstanding customer service, technology that creates efficiency for ourselves and our customers, and a culture that provides the opportunity for employees to achieve greatness.

OTR Solutions is an Equal Opportunity Employer

OTR Solutions

Position Purpose:

The Director of Digital Media is primarily responsible for developing and implementing content strategy, platform-specific strategy, digital product management, and social marketing, and will join the Barrett-Jackson executive team to be one of the company’s key digital thought leaders. The role will collaborate with our television partner, corporate partnership team, event marketing team and other internal stakeholders to ensure the highest level of discoverability, engagement, and action. They will oversee all digital media content initiatives, both internal and external, across multiple platforms and formats to drive consignments, bidder registration, sales, engagement, retention, ratings and positive customer behavior. This individual is an expert in all things related to digital media, content and channel optimization, brand consistency, segmentation and localization and analytics. This position is ultimately responsible for leading the development of content initiatives in all forms to drive new and current business.

Key Areas of Responsibility:

·      Leading initiatives that drive the creative digital media strategy and organization across a variety of areas, including the organization site, platform and more

·      Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, mobile, video and in-person

·      Working with television partner on live event schedule, shoulder programming and rerun schedules for both linear and streaming

·      Mapping out a digital media and content strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand and why

·      The development of a content throughout the enterprise verticals

·      Supervising producers, writers, editors, videographers and social media content strategists

·      Integration of content activities within traditional evet marketing campaigns and television

·      Conducting ongoing usability tests to gauge content effectiveness. Gathering data, analytics and make recommendations based on those results

·      Working with content creators to revise and measure content and marketing goals

·      Developing standards, systems and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval and content repurposing, including the real-time implementation of content strategies

·      Leveraging market data to develop content themes/topics and execute a plan to develop the assets that support a point of view and educate customers that leads to critical behavioral metrics

·      Establishing workflow for requesting, creating, editing, publishing, and retiring content

·      Work with technical team to manage MAM and CMS systems

·      Supervising the maintenance of content inventories 

Education and/or Experience:

·      10+ plus years of experience in digital media and content strategy preferably with a television network, large sports, track and/or live event company.

·      Bachelor’s degree or an equivalent combination of education and experience in digital media and content strategy. Master’s degree is preferred.

·      Automotive experience preferred.

·      Experience working with linear and OTT networks.

·      Well-versed with developing high-quality digital products and have a clear point of view on how specific content decisions can make or break a user experience.

·      A strong creative mind and the power to connect business strategies to content strategy.

·      Experience working with stakeholders to understand detailed requirements and build copy flows for complete user experiences that exceed the needs and vision of business partners.

·      Exceptional clarity of thought in communication and analysis, and the power to explain complex user experiences in simple terms.

·      A strong knack for communication strategy and an eye for the long-term scalability of content decisions.

·      Experience across the entire B2B content marketing process, from needs assessment through measurement.

·      Experience across social networks, blogs and content sharing communities.

·      Effective time management, multi-tasking, and problem-solving skills.

·      Ability to work both independently and as a team member, while using discretion in decision making and sound judgment in problem solving

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

This job description in no way states or implies that these are the only duties to be performed by this employee. He or she will be required to follow any other instructions and to perform any other duties requested by his or her supervisor.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit and talk or hear.

Barrett-Jackson Auction Company

Company Description:

PubMatic (Nasdaq: PUBM) is an independent technology company maximizing customer value by delivering digital advertising’s supply chain of the future. PubMatic’s sell-side platform empowers the world’s leading digital content creators across the open internet to control access to their inventory and increase monetization by enabling marketers to drive return on investment and reach addressable audiences across ad formats and devices.

Since 2006, our infrastructure-driven approach has allowed for the efficient processing and utilization of data in real time. By delivering scalable and flexible programmatic innovation, we improve outcomes for our customers while championing a vibrant and transparent digital advertising supply chain.

Job Description:

We are immediately hiring a strong Associate Director or Senior Manager, Product Marketing to join our growing team in our Redwood City or New York office!

The Senior Manager will be responsible for defining and executing GTM strategy for PubMatic’s technology. The Manager must be able to translate our product vision and roadmap into prioritized GTM Plans and Solution Programs, aligned with key stakeholders and business leaders across the organization. As such, being fluent in dealing with complexity at a global level, across multiple channels, across multiple product lines, and with regards to multiple competitors and partners will be key.

Responsibilities:

The ideal candidate will have in-depth strategic experience in the development of market analysis and response modeling, research and intelligence strategy, solution definition, positioning, competitive analysis, communication, pricing, packaging and promotion of key products and solutions being undertaken by the business.

Your success will be measured by specific product marketing metrics and program OKRs tied to your ability to:

• Lead in cross-functional team alignment
• Communicate, educate, and evangelize new products to our commercial sales teams
• Own product adoption and usage engagement rates for new product feature releases
• Develop GTM marketing programs that influence pipeline revenue and velocity
• Partner with Product Management to co-pilot strategic development of GTM Launch Planning for your product growth area
• Increase ICP and buyer persona awareness and share of voice including: end-to-end GTM launch planning for all release levels, product demos for sales training, learning and development, product-based demand generation assets, product positioning and messaging playbooks
• Leverage an ABM framework to drive pipeline velocity from prospect through opportunity by creating high-impact account nurture programs and initiatives.
• A subject-matter-expert at each stage of the Consumer Decisioning Journey, by ICP, persona, regional market, industry, vertical, and business category
• Partner with sales and client/customer success teams to bring new releases and major product launches into the PubMatic sales playbook and drive account expansion opportunities (upsell/crosssell)
• Align with the Marketing Communications teams to help drive air coverage and thought leadership, and serve as co-chair to PubMatic-hosted events and Industry conference sponsorships that require targeted sales enablement planning, content, and messaging plays
• Familiarity with an advanced marketing tech stack, such as Salesforce, Pardot, Engagio, HighSpot, Sprout Social, Google Analytics, Power BI, Pendo, HighSpot or SalesLoft

Qualifications:

• 5+ years in product management or technical product marketing, ideally within online digital advertising (ad tech provider, exchange, large web publisher, agency) or marketing technology company
• The candidate should have an understanding of the Online Advertising industry, a passion for technology, and the drive to work in a start-up environment
• Proven track record in crafting compelling positioning and thought leadership content
• Creative thinking around innovative messaging and presentation strategies is a must – roll up your sleeves to create/drive visual tools to sell/explain products and services
• Proven track record with delivery in a fast-paced environment and the organizational skills to effectively manage multiple projects with tight deadlines
• Proven track record of working closely with Product Management teams to develop GTM strategies for driving adoption
• Strong understanding of technology, product development, and innovation
• Exceptional project management, organizational, writing, & presentation skills
• Able to multi-task, prioritize and organize work to meet deadlines and multiple requests
• Cultural fit with PubMatic’s core values of Customer Service, Innovation, Bias Towards Action, Teamwork, and Integrity
• Strong interpersonal skills with an emphasis on teamwork, ownership, and initiative

Compensation and Benefits: Base Compensation Range: $135,000 – $155,000

In accordance with applicable law, the above salary range provided is PubMatic’s reasonable estimate of the base salary for this role. The actual amount may vary, based on non-discriminatory factors such as location, experience, knowledge, skills and abilities. In addition to salary PubMatic also offers a bonus, restricted stock units and a competitive benefits package.

Additional Information

Return to Office: PubMatic employees throughout the global have returned to our offices via a hybrid work schedule (3 days “in office” and 2 days “working remotely”) that is intended to maximize collaboration, innovation, and productivity among teams and across functions. All PubMatic employees in the US and India are required to be fully vaccinated to return to our offices. Covid-19 boosters are not required at this point in time.

Benefits: Our benefits package includes the best of what leading organizations provide such as, paid leave programs, paid holidays, healthcare, dental and vision insurance, disability and life insurance, commuter benefits, physical and financial wellness programs, unlimited DTO in the US (that we actually require you to use!), reimbursement for mobile and internet expenses and fully stocked pantries plus in-office catered lunches 3 days per week.

Diversity and Inclusion: PubMatic is proud to be an equal opportunity employer; we don’t just value diversity, we promote and celebrate it. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

PubMatic

A Global Tech Company is Looking to Hire a (Retail) Reference Content Producer for a **ONE YEAR REMOTE W2 CONTRACT** – APPLY TODAY!

REMOTE (ANY STATE, WILLING TO WORK PST HOURS) WITH A PREFERENCE FOR CANDIDATES IN CA.

$$: $41-$51

As a (Retail) Reference Content Producer, details are your passion. You enjoy ensuring the right information is in the right place, for the right audience, and for the right amount of time. You make sure that, when time’s up, that information is available in an archive for reference as needed. You understand that our Store teams need quick access to accurate information to ensure every customer has a great experience in all our stores around the world.

RESPONSIBILITIES:

• Review and edit new and updated reference material files provided by internal business partners to prepare the content for publication on our communication platform. Production details to consider: ensuring template compliance; editing content to make clear and concise; copyediting and/or proofreading needs; arranging localization for 20+ countries; confirming appropriate audiences and other publication details prior to turning over for publishing.
• Monitor reference material files published by others (post-QA). Enter publication details that may be missing (such as sunset dates, business partner names, and folder assignment), or follow up with administrators who created the files.
• Watch for potential duplications.
• Review sunset notifications to determine if files still need to be published and, if so, that the content is current. Follow up with business partners to either sunset or update.
• Assist business partners with file audits, organization of files, efficient tagging to help with searches, and best practices.
• Maintain digital archive of reference materials.
• Update database with publication information.
• Collaborate with writers, communications managers, producers, and business partners to understand publication details.
• Partner with Globalization team to prioritize translation requests and ensure timely publication in native languages.
• Write and/or edit alternative text for images.
• Perform other duties as assigned.

REQUIREMENTS:

• Excellent interpersonal, teamwork, and organizational skills
• Competency prioritizing multiple functions and tasks, managing work time efficiently
• Superior work ethic, dependability, and adaptability
• Strong verbal and written communication, and active-listening skills
• Flexibility that enables professional, efficient reaction to directional change
• Ability to manage projects by tracking and following up on milestones and due dates
• Proven ability to contribute consistently and positively in a high-paced, fast-changing work environment
• Ability to ensure copy adheres to prescribed style format
• Cross-cultural sensitivity

SOFTWARE/APPLICATIONS/TOOLS

• Proprietary systems used to create, update, translate, and monitor reference materials
• iWork suite (Pages, Numbers, Keynote)
• Microsoft Office suite (Word, Excel, PowerPoint)
• Wrike
• Slack

**Qualified candidates will be asked to complete a copyediting test.**

REMOTE (ANY STATE, WILLING TO WORK PST HOURS) WITH A PREFERENCE FOR CANDIDATES IN CA.

$$: $41-$51

Russell Tobin

Company

The United Robotics Group (URG), headquartered in Bochum, Germany, unites young service robotics companies and established key players into a unique ecosystem. URG bundles hardware and software expertise under one roof, develops customized service robotics solutions with its partners and customers to meet challenges in the medical, care, hospitality, and education sectors, and offers Robot as a Service. Customer needs, product quality, data protection and sustainability are the drivers of development at URG.

For more information: www.unitedrobotics.group.

This job is based in Paris.

Mission

The Digital and Content Marketing Manager is in a collaborative role who needs to work with multiteam within marketing organisation – vertical marketing teams, digital marketing specialist, and other departments.

You are an Inbound and Content marketing lover, also a strategic thinker.

● You will help our group to reach the next growth stage on an international level by deploying an end-to-end B2B & B2C2B inbound and content marketing strategy.

● You understand that the purpose of great content is to connect a business with an audience. You know how to make content in an attractive, creative, and easy to understand format. Your content appeals to the audience’s interests and showcases our product or service as a solution to a problem the audience needs fixed.

● Your goal is to expand our brand and product awareness, attract qualified prospects and engage influencers & robotic evangelists at the most impactful moments and via the selected marketing channels during their buying journeys, so that you can help the vertical teams (marketing and sales team) to convert them into leads and customers.

● You will develop and manage marketing campaigns by developing & implementing content strategies across our buyers and customers’ journeys, in order to efficiently boost our acquisition, conversion and retention efforts.

You need to be a good content creator and you like to make friends !

● You need to have experience coordinating work across teams, and working with customers, marketing agencies, influencers and other stakeholders.

● You will be in charge of the development and distribution of relevant, useful content together with the operational/vertical marketing teams and external agencies : creative content (images, videos etc.), blogs, newsletters, customer success stories, white papers, social media posts, emails, videos, and the likes, to current and potential customers.

● You are SEO-intuitive, you like to make “friends” to improve our domain and page authorities, you know how to produce attractive, dynamic and interactive content and measure their impact.

You are a data-driven marketer, and you are audience-centric.

● You will execute marketing campaigns & tactics with precision and accuracy, to outreach the segmented audience.

● By combining the acquired knowledge of our buyers, customers and users with your creativity and your writing and oral expression skills, you will be in charge of handling demand generation initiatives, attracting the attention of prospects, demonstrating our expertise, and facilitating the

understanding of our value proposition for each audience.

● You need to have a background and hands-on experience in all areas of marketing: SEO, SEA, Paid and Organic Social, ABM, Paid sponsorships, and Conversion Rate Optimization.

● You should also be able to maintain a budget, use analytics tools, CRM, MAT, and other marketing tools, and have a data-driven approach to marketing.

And lastly you are innovative and dynamic, you are bold at proposing new initiatives and you are not afraid to test and try. You carry the spirit of Guerrilla Marketing 🙂

Your daily life as a B2B inbound marketing manager at our group.

● Build and manage high quality contents :

Imagine, craft, manage and distribute relevant and educational content (blog posts, videos, infographics, white papers, ebooks, webinars, etc.) to attract a qualified audience and drive consistent MQLs flow, continuously refined and optimized for our buyer personas and segments.

● Inbound marketing – Organic, Search & Paid :

• Define, manage, and implement our overall organic search strategy together with the Marketing team.
• Implement our SEO strategy together with our marketing team and digital marketing agency.
• Improve quality scores of landing pages for paid and organic search.
• Ensure the content we create on the marketing site ranks for our priority search terms.
• Ensure web pages are structured and coded in a way to enable consistent and accurate tracking.
• Deploy and optimize nurturing campaigns leveraging our contents through our Marketing Automation platform.
• Develop retargeting and remarketing tactics to improve customer conversions.
• Narrow down the marketing tactics to outreach specific audiences.

● Website and social platform management

• Your team will be responsible for our digital platform management such as planning, coordinating with other teams, publishing content on our website and social platforms.
• Your team will also work on any website related projects such as rebranding, revamping or creating websites within the group.

Profile

What you will bring on board

You will be our inbound marketer, growth hacker and content master.

You will be an expert on our buyer persona audiences, specifically the language they use to describe problems our solutions solve and the way they prefer to interact with marketing and sales teams.

You will need to have :

● Minimum 5 years of marketing experience in a robotic or a B2B SaaS company

● Ability to understand technical concepts at a deep level and to explain easily

● Mastery of writing for SEO

● Experience in content marketing is important in this role

● Creative and bold

● In-depth industry experience and knowledge in organic search, paid research, content marketing and marketing analytics.

● Experience with Google Analytics (or related tool), Google Search Console and experience with at least one SEO tool.

● Knowledge of Hubspot.

● Strong communication skills in French/German and English.

German/French is a strong plus.

● Data-driven and research-oriented.

United Robotics Group

Company Description:

PubMatic (Nasdaq: PUBM) is an independent technology company maximizing customer value by delivering digital advertising’s supply chain of the future. PubMatic’s sell-side platform empowers the world’s leading digital content creators across the open internet to control access to their inventory and increase monetization by enabling marketers to drive return on investment and reach addressable audiences across ad formats and devices.

Since 2006, our infrastructure-driven approach has allowed for the efficient processing and utilization of data in real time. By delivering scalable and flexible programmatic innovation, we improve outcomes for our customers while championing a vibrant and transparent digital advertising supply chain.

Job Description:

We are immediately hiring a strong Associate Director or Senior Manager, Product Marketing to join our growing team in our Redwood City or New York office!

The Senior Manager will be responsible for defining and executing GTM strategy for PubMatic’s technology. The Manager must be able to translate our product vision and roadmap into prioritized GTM Plans and Solution Programs, aligned with key stakeholders and business leaders across the organization. As such, being fluent in dealing with complexity at a global level, across multiple channels, across multiple product lines, and with regards to multiple competitors and partners will be key.

Responsibilities:

The ideal candidate will have in-depth strategic experience in the development of market analysis and response modeling, research and intelligence strategy, solution definition, positioning, competitive analysis, communication, pricing, packaging and promotion of key products and solutions being undertaken by the business.

Your success will be measured by specific product marketing metrics and program OKRs tied to your ability to:

• Lead in cross-functional team alignment
• Communicate, educate, and evangelize new products to our commercial sales teams
• Own product adoption and usage engagement rates for new product feature releases
• Develop GTM marketing programs that influence pipeline revenue and velocity
• Partner with Product Management to co-pilot strategic development of GTM Launch Planning for your product growth area
• Increase ICP and buyer persona awareness and share of voice including: end-to-end GTM launch planning for all release levels, product demos for sales training, learning and development, product-based demand generation assets, product positioning and messaging playbooks
• Leverage an ABM framework to drive pipeline velocity from prospect through opportunity by creating high-impact account nurture programs and initiatives.
• A subject-matter-expert at each stage of the Consumer Decisioning Journey, by ICP, persona, regional market, industry, vertical, and business category
• Partner with sales and client/customer success teams to bring new releases and major product launches into the PubMatic sales playbook and drive account expansion opportunities (upsell/crosssell)
• Align with the Marketing Communications teams to help drive air coverage and thought leadership, and serve as co-chair to PubMatic-hosted events and Industry conference sponsorships that require targeted sales enablement planning, content, and messaging plays
• Familiarity with an advanced marketing tech stack, such as Salesforce, Pardot, Engagio, HighSpot, Sprout Social, Google Analytics, Power BI, Pendo, HighSpot or SalesLoft

Qualifications:

• 5+ years in product management or technical product marketing, ideally within online digital advertising (ad tech provider, exchange, large web publisher, agency) or marketing technology company
• The candidate should have an understanding of the Online Advertising industry, a passion for technology, and the drive to work in a start-up environment
• Proven track record in crafting compelling positioning and thought leadership content
• Creative thinking around innovative messaging and presentation strategies is a must – roll up your sleeves to create/drive visual tools to sell/explain products and services
• Proven track record with delivery in a fast-paced environment and the organizational skills to effectively manage multiple projects with tight deadlines
• Proven track record of working closely with Product Management teams to develop GTM strategies for driving adoption
• Strong understanding of technology, product development, and innovation
• Exceptional project management, organizational, writing, & presentation skills
• Able to multi-task, prioritize and organize work to meet deadlines and multiple requests
• Cultural fit with PubMatic’s core values of Customer Service, Innovation, Bias Towards Action, Teamwork, and Integrity
• Strong interpersonal skills with an emphasis on teamwork, ownership, and initiative

Compensation and Benefits: Base Compensation Range: $135,000 – $155,000

In accordance with applicable law, the above salary range provided is PubMatic’s reasonable estimate of the base salary for this role. The actual amount may vary, based on non-discriminatory factors such as location, experience, knowledge, skills and abilities. In addition to salary PubMatic also offers a bonus, restricted stock units and a competitive benefits package.

Additional Information

Return to Office: PubMatic employees throughout the global have returned to our offices via a hybrid work schedule (3 days “in office” and 2 days “working remotely”) that is intended to maximize collaboration, innovation, and productivity among teams and across functions. All PubMatic employees in the US and India are required to be fully vaccinated to return to our offices. Covid-19 boosters are not required at this point in time.

Benefits: Our benefits package includes the best of what leading organizations provide such as, paid leave programs, paid holidays, healthcare, dental and vision insurance, disability and life insurance, commuter benefits, physical and financial wellness programs, unlimited DTO in the US (that we actually require you to use!), reimbursement for mobile and internet expenses and fully stocked pantries plus in-office catered lunches 3 days per week.

Diversity and Inclusion: PubMatic is proud to be an equal opportunity employer; we don’t just value diversity, we promote and celebrate it. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

PubMatic

Adventure Summary

Founded in 1939, Brownells has remained an industry leader passionate about adventure, and about inspiring, educating, and outfitting people for a lifetime of enjoying outdoor experiences. If you share a thirst for adventure, have a strong understanding of marketing strategies, tactics, and brand management, come join our growing marketing team in a family-owned, growth-minded business just outside the Des Moines metro area…and APPLY NOW!

Brownells is seeking an experienced and highly motivated Brand Manager who will play a crucial role in overseeing the planning, execution, and optimization of marketing campaigns, ensuring that our marketing team stays on track, maintains cross-functional communication, and has consistent brand messaging and positioning across all channels. This role is essential to the success of our marketing campaigns and overall marketing strategy in promoting Brownells’ products and services to our customers.

Benefits You Will Enjoy

• Competitive Salary
• Generous Paid Time Off
• Health, Dental, and Vision packages to fit your needs
• Additional voluntary supplemental insurance plans
• Fully vested 401(k) company match
• Tuition Assistance Program
• Career Pathing Program
• Generous employee discount
• Full range access at our Big Springs Shooting Complex
• Opportunity to work alongside people who are passionate about adventure and the outdoors!

What You Will Do

Main Duties & Responsibilities

• Develop and manage a comprehensive marketing calendar that outlines all marketing projects, events, and campaigns, ensuring alignment with overall company objectives
• Lead the planning, execution, and optimization of marketing campaigns in collaboration with cross-functional teams, including content creators, designers, product marketing specialists, and social media managers
• Manage project timelines, budgets, and resources to ensure timely and successful completion of marketing projects
• Monitor and report on the progress of marketing projects, making adjustments as needed to ensure objectives are met
• Implement project management best practices and tools to improve efficiency and effectiveness within the marketing team
• Provide support and guidance to marketing team members to foster a collaborative and high-performing work environment
• Develop and execute public relations strategies to raise brand awareness and enhance brand reputation
• Plan and execute marketing events, trade shows, and other customer engagement initiatives to drive brand engagement and customer loyalty
• Develop and execute traditional media and advertising campaigns, including print, radio, and television, to reach target audiences and drive brand awareness and engagement
• Conduct market research and analysis to inform brand strategies and plans
• Partner with product marketing specialists and other cross-functional teams to develop and execute go-to-market strategies for new product launches and brand campaigns
• Manage and maintain the brand guidelines to ensure consistency in brand messaging and positioning across all marketing channels and materials

What You Will Need

Education & Experience

• Bachelor’s degree in marketing, communications, business, or related field
• At least 5 years of experience in brand management, marketing or a related role, preferably within the firearms or outdoor industry
• Proven track record of managing and executing successful marketing campaigns and product launches
• Proven experience in managing budgets and resources effectively
• Strong background in market research and analysis, with the ability to identify trends, opportunities, and challenges

Knowledge & Skills

• Strong understanding of brand strategy, positioning, and messaging to drive customer engagement and loyalty
• Strong understanding of marketing strategies and tactics, including digital marketing, social media, and content marketing
• Excellent project management, organizational, and communication skills, with the ability to manage multiple projects simultaneously and meet tight deadlines
• Proficiency in project management tools and software, including Monday.com, Microsoft Project, Asana, Trello, or similar platforms
• A strong team player with a proactive, solution-oriented mindset
• Knowledge of and passion for firearms, gun parts, and accessories is a plus

Physical Demands

Sedentary work. Sedentary work involves lifting no more than 10 pounds at a time and occasionally lifting or carrying articles like docket files, ledgers, and small tools. Although a sedentary job is defined as one which involves sitting, a certain amount of walking and standing is often necessary in carrying out job duties. Jobs are sedentary if walking and standing are required occasionally, and other sedentary criteria are met.

Physical Hazards – Health and Safety Concerns

• General office environments
• Ergonomics

Where You’ll Be Located

Grinnell, Iowa

Live Your Adventure!

Brownells is a subsidiary of 2nd Adventure Group. At 2nd Adventure Group, our mission is to provide a platform to connect people with their passions. Our brands are aligned to empower people to be inspired, educated, and outfitted for a lifetime of enjoying and sharing the spirit of adventure. Our sister companies include: Crow Shooting Supply, Sinclair International, AR15.com, and Big Springs Shooting Complex.

DISCLAIMER: The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. In addition, the employer may consider whether the individual applying for or holding the position is qualified. There are two steps involved in this determination. The first concerns whether the applicant or current employee satisfies the prerequisites for the position. The second step involves whether or not the person can perform the essential functions with or without reasonable accommodation.

Brownells, Inc.

Job Title: Digital Marketing Manager

Company: Cavco Industries Inc. | cavcohomes.com

Division: Cavco Corporate – Plano Offices

Location: 4965 Preston Park Blvd., Suite 300, Plano, TX 75093

Status: Full-Time, On-site

Start Date: Immediately

JOB OVERVIEW

Cavco Industries are seeking an experienced, qualified candidate to join our Corporate Marketing Communications (MARCOM) team as the Digital Marketing Manager to lead a team of graphic designers, UI/UX designers and content creators in growing the company’s online brand, extending and improving our prospect experiences and driving new unit growth across the Cavco Family Home Brands.

The Digital Marketing Manager will report directly to the SVP of Marketing. The successful candidate will be well-rounded in various facets of marketing, driven and able to work across a variety of brands and projects. The Digital Marketing Manager is accountable for the development and execution of brand marketing plans, programs and initiatives while delivering brand-specific leads and sales through digital marketing initiatives. They will work to optimize brand-specific strategy, develop and deliver on plans and tactical execution, including administration. They will collaborate with marketing department Subject Matter Experts (SMEs), PR & Communication, Sales and Operations on the management and execution of plans.

EDUCATION & EXPERIENCE

• Bachelor’s degree; Marketing, Business, Communication, Advertising or related field
• 7+ years of experience in corporate marketing, advertising, brand management or product marketing for B2B, B2C and/or retail
• Experience managing messaging for multi-location and multi-brand businesses preferred
• 5+ years of experience developing and executing go-to-market strategies for product launch efforts
• 5+ years leading and managing a team of marketers, designers and writers
• 3+ years experience developing product segmentation and utilizing market research to stratify products befitting target audiences and buying personas

DUTIES & RESPONSIBILITIES

• Manage the development and implementation of all advanced digital marketing campaigns
• Conduct market research and analyze data to develop audience buying personas
• Develop, plan and oversee new product segmentation
• Work with the development team to improve the design, UX, traffic, and content of websites
• Oversee the content of multiple branded websites and company communications mediums
• Maintain consistent brand messaging throughout all platforms
• Measure the overall ROI and KPIs of all marketing campaigns
• Develop creative digital marketing growth strategies
• Plan, execute and measure conversion tests to create strategic planning accordingly
• Work with internal teams to create landing pages and improve the consumer experience
• Assist in setting and optimizing marketing funnels
• Regular review of company websites and provision of supporting elements (content, videos, downloads, etc) to optimize lead traffic and maximize conversion rates
• Provide input to the Content Calendar and guide copywriting assignments, creative needs and timelines for Blogs and Social needs
• Contribute to Creative-Design/Copy/Broadcast, Public Relations, and Social Media initiatives for lead development campaigns
• Create and edit marketing content including collateral materials, documentation of processes, presentations, blog posts/articles, as well as internal company communications
• Research and analyze new opportunities and make recommendations to leadership
• Maintain relationships with relevant marketing vendors and advertising
• Leverage the Cavco network of brands to promote and cross-market for lead generation.
• Stay abreast of marketing, advertising, and industry trends, and prepare POVs to share with the team/system on initiatives
• Serve as SME on project teams and committees (as needed)
• Participates in sales and corporate meetings (as needed)
• Perform other projects and duties as assigned.

NOTE: This is not a remote opportunity. Candidates are expected to be on-site in our Plano, TX office.

BENEFITS

Healthcare Benefits

Cavco offers three different medical plans with prescription coverage and telemedicine, two dental plans, and a basic vision plan. Tax-advantaged Flexible Spending, Dependent Care, and Health Savings Accounts are available.

Voluntary Benefits

Cavco is pleased to offer short and long-term disability; voluntary team member, spousal and child life insurance; and critical illness and accident coverage.

Employer-Paid Benefits

• Group Life Insurance
• 401k Retirement and Savings account with employer match
• Paid Time Off / Sick Time
• More info at: https://careers.cavco.com/benefits/

ABOUT CAVCO

Cavco Industries, Inc. (Nasdaq CVCO), headquartered in Phoenix, Arizona, designs and produces factory-built housing products primarily distributed through a network of independent and Company-owned retailers. We are one of the largest producers of manufactured and modular homes in the United States, based on reported wholesale shipments. Our products are marketed under a variety of brand names including Cavco, Fleetwood, Palm Harbor, Nationwide, Fairmont, Friendship, Chariot Eagle, Destiny, Commodore, Colony, Pennwest, R-Anell, Manorwood, MidCountry and Solitaire Homes. We are also a leading producer of park model RVs, vacation cabins and factory-built commercial structures. Cavco’s finance subsidiary, CountryPlace Mortgage, is an approved Fannie Mae and Freddie Mac seller/servicer and a Ginnie Mae mortgage-backed securities issuer that offers conforming mortgages, non-conforming mortgages and home-only loans to purchasers of factory-built homes. Our insurance subsidiary, Standard Casualty, provides property and casualty insurance to owners of manufactured homes.

Additional information about Cavco can be found at www.cavcoindustries.com.

Cavco Industries is committed to providing equal employment opportunity without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected status with respect to recruitment, hiring, promotion and other terms and conditions of employment. Disclaimer: The above statements are intended to describe the general nature and level of work being performed by associates assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed

Cavco Industries, Inc.

The social video content producer for Anker’s Portable Power Solutions team will be responsible for developing high-quality video content to support the Anker brand efforts in the portable power market. This individual is not only an experienced videographer and editor, but also is a proven creative leader who is able to bring prior workflow and production process experience to the Anker team. Working closely with the brand and digital product marketing teams, the social video content producer will have the opportunity to transform thoughtful consumer backed insights and messaging into compelling storytelling video, that spreads well on social media platforms. This individual will be able to distill and collaborate on campaign briefs to then execute, supporting brand efforts and servicing internal content requests. This role will share responsibility in creative/art direction for the video content of the team.

Responsibilities:

• Produce original, creative product-focused short video content and educational video content that showcase Anker products in a relevant, engaging and potentially socially-viral way
• Stay up-to-date on trends and performance drivers of social short videos
• Edit and deliver videos in a timely manner, in all necessary formats per team’s request
• Work alongside the team to storyboard and create full video concepts
• Integrate with external agency, contractors and content partner engagements to develop efficiency across content production
• Maintain highly organized and thoughtful content calendar
• Organize and produce video shoots of varying scopes and budgets
• Maintain consistency across video content to support goals of the brand, including voice, style, and tone
• Manage internal catalog of content
• Develop content request process

Knowledge and Experience:

• 5+ years of experience producing video, preferably product and eCommerce focused
• 2+ years of experience running or operating a video-based social media account on Facebook, Instagram or YouTube
• Exceptionally creative and passionate about videography, particularly strong in creating short form videos
• Experience directing or working within a multi-functional team
• Strong storytelling skills
• Expert proficiency using Adobe Suite
• Detail-oriented and organized
• Creative mindset
• Proven team player

Location: Seattle based is preferred, Open to remote

anker

Overview

We are seeking an outgoing creative-minded social media marketing expert with at least three years of experience managing all aspects of social media for a brand. We are looking for someone who has created content, developed a social strategy, grown awareness, improved brand engagement, and made data-driven decisions based on KPIs and best practices to grow the brand(s) they manage. As our social media manager, you will work with our team of creative pros and marketers to develop a comprehensive social strategy to drive our business growth initiatives. You will be responsible for helping create content, scheduling distribution across all platforms, and implementing all social strategies at Live Bearded.

Live Bearded is a fast-paced, dynamic e-commerce company based in Tempe, AZ, and developing a cohesive social strategy with outstanding content that drives results is critical to our success. Founded in 2016 by two best friends, Spencer and Anthony started Live Bearded to help Beardsmen look, feel, and be their best. At LB, we love to have fun, support each other and most importantly, support our customers. Over the last 7 years, we’ve had the privilege of serving hundreds of thousands of Beardsman from all over the world and we are just getting started.

Our goal with social media is to create, curate and publish content that expands our brand awareness, increases our reach, drives engagement, and leads to conversion turning followers into customers and raving fans. As a brand, we have three pillars of content that guide our content efforts. We want to educate, entertain, and encourage. First, we want to educate our community on all things men’s grooming. Then we want to entertain them with fun lifestyle content (aka brotherly ball-bustin’ and some good old fashion shenanigans), and finally, we want to encourage them with mindset and personal development content.

The right candidate is highly motivated, disciplined, and loves working in a fast-paced results-driven work environment. You strive to be the best you can be in all areas of your life and are someone who shares these core values:

Actions > Words

• You lead by example in everything you do, walk with integrity, talk with honesty, hold yourself accountable, and always do the right thing. Your standards are high, and your commitment to living with purpose is even higher. You lead, not follow. You believe, not doubt. You create, not destroy. You want to be a force for good.

Whatever It Takes

• You take massive action in the pursuit of your goals, intentions, and commitments. You apply creative problem-solving and critical thinking to find outside-the-box solutions and opportunities in every obstacle and setback. Simply put, you do whatever it takes to get the job done.

Community Obsession

• You believe the greatest gift we can give someone is the gift of being seen, heard, and understood and you strive to give this gift as you support, encourage, and inspire your team, and our community with every interaction. You have a “one client” focus, are obsessed with creating WOW Experiences, and treat everyone with kindness and respect.

Better-Every-Day

• You believe it’s your responsibility to Do Better every day, to learn from your mistakes, grow through your failures, and strive to be the best you can be. You seek personal excellence in all areas of your life, take radical responsibility for your results, and are committed to constant and never-ending improvement.

FREEDOM

• You are a trailblazer who carves your own path and willingly goes into the unknown in spite of fear, doubt, or uncertainty. You embrace the uncertainty of life and live your life by a set of principles and values. You run towards the fight, stand up for what you believe in, and will always hold the line.

Gratitude

• You believe life is happening for you, not to you and you choose to live every day with appreciation and gratitude for the obstacles and opportunities life presents you. You strive to live with a positive, can-do attitude and lead from a place of love, compassion, and kindness.

If this sounds like you, and you want to work in a fun, fast-paced results-oriented work environment, you might be the perfect candidate for this opportunity.

Responsibilities

A day in the life of our social media manager might include: creating/curating compelling content, planning and developing social media campaigns, scheduling content distribution across all social platforms, or testing new social strategies to increase reach, engagement, and followers. You also analyze best performers, track KPIs, look for trends, and connect with our ambassadors or recruit new ones. Here’s an outline of everything you must do:

Social Strategy

• Develop and manage a cohesive overarching social strategy by studying trends and what’s working now. Monitor trends, and new features, and look for new opportunities to increase engagement and brand growth. Manage and execute the social strategy across all brand social platforms, and maintain a content calendar and posting schedule.

Content Creation

• You manage our social media with a content calendar and create content like stories, reels, TikToks, lives, and blog posts for the brand. All content created should fulfill the social strategy and fall into one of our content pillars. You ideate new content opportunities, test new campaigns and evolve our content for the different platforms. You are comfortable being on camera as a voice and spokesperson for the brand in reels, TikToks, lives, blog posts, etc.

Content Distribution

• You schedule and publish our content across all social channels using best practices, times, frequencies, etc. based on the individual social platforms. You have an excellent understanding of all the different platforms and have the ability to optimize our content distribution for each platform for improved results.

Analytics & KPIs

• You understand what data points we need to measure and manage, how to analyze what is working, and what’s not working, and can make data-driven decisions to optimize and improve our social media performance. You maintain a scoreboard of KPIs to track our growth and progress by creating an analytics dashboard that measures and manages the productivity and success of our social strategy. These data points should help inform decisions and allow us to optimize and improve our overall approach.

Subject Matter Expert

• You must be a subject matter expert on all things social media, content strategy, social trends, and the evolution of the industry. You understand algorithms, how to improve reach, and study what makes content shareable, viral, and what creates engagement. Then as an expert, you adjust our social strategy to deliver better results based on first principles. You present new ideas based on data, social trends, and customer feedback/engagement so we can iterate and improve our social content and create higher levels of engagement.

Ambassador Recruitment & Management

• Build relationships with influencers, ambassadors, and potential brand partners to create mutually beneficial win-win opportunities. Manage ambassador program, develop an avatar-driven ambassador matrix, and paid content creators for diversity, creativity, and content leverage.

Team Collaboration

• You must coordinate with the content team, marketing team, and operations when necessary to execute product launches and sales promotions with a cohesive visual strategy and posting schedule. You must be able to effectively communicate and work with a variety of people to complete projects and campaigns.

Requirements

In addition to everything listed above, we believe the ideal candidate for this role has the following skills and meets these baseline standards.

• You understand digital marketing strategy and are always looking for ways to test new ideas, improve performance, maximize engagement, and test new ideas and strategies to grow our social following and brand presence.
• You are a great writer, understand the principles of a good story, and can write within the brand voice and clearly communicate our message. You are fun, witty, and personal and have a great brand voice.
• You can think creatively, and strategy about your position, look for opportunities and ideate ways to iterate, test, optimize, and improve our social strategy and online presence.
• You are well-spoken and comfortable in front of the camera and have a strong presence for lives, video content, stories, reels, etc. You can be a spokesperson for the brand.
• You have excellent communication skills. You understand how to lead, guide, influence, and persuade our community to engage and take action. You can influence emotions, create connections and develop brand loyalty.
• You have a baseline knowledge of editing photos, and videos, and are self-sufficient with most of the social needs on a day-to-day basis.
• Minimum of three years of social media marketing experience.
• You must have high attention to detail, be highly organized and be able to build operational systems.
• You must be able to work from our office in Tempe, AZ from 9 to 5 Monday – Friday.

Compensation

This is a full-time opportunity with a starting pay ranging from $55,000 – $75,000 based on experience, capabilities, and skillsets. We do not currently have health insurance or retirement benefits setup but are hoping to offer that very soon. We do offer quarterly profit sharing after 6 months of employment.

How To Apply

If you would like to learn more about this position and apply to work with us you can submit an application here on LinkedIn to express your interest. If you have the required experience, we will send you a message with a series of questions to see if you would be a good fit for the role. After that, we will start with Zoom meeting to connect and ask some questions.

Live Bearded