Guided Solutions

Our client is a manufacturer of market-leading medical aesthetic device technologies and is the world’s fastest-growing women’s health company. As they launch into the US with leading product innovation and unique marketing strategies they are looking for a Public Relations Manager to join their new US team.

This is an exciting opportunity to join an innovative company in hyper-growth as they launch their women’s health portfolio into the cosmetic surgery and reconstruction industries in the US market following FDA approval. The role is designed to propel the company’s brand image through consistent messaging and strategy based on their femtech and health company purpose and values, communicational angles of content and media relations.

You will organise and coordinate the activities that promote the image, purpose and vision of the company and its products to consumers, members of the public, physicians and other key audiences.

Key responsibilities:

· Develop, plan, implement and manage the public relations and communications plan.

· Plan and budget for PR events, programs and initiatives.

· Design and review the content in media announcements and media kits.

· Monitor corporate image frequently and ensure it is in compliance with the company’s brand.

· Build long-term relationships with all relevant stakeholders, such as media people, journalists, clinics and surgeons etc.

· Active coverage: top-tier publications for the industry and audience

To be considered for the role, your profile must closely match the following criteria:

· BSc/BA in PR, communications, journalism or similar relevant field.

· Previous working experience within the femtech, beauty, health & wellness and/or aesthetics sector.

· More than 10 years of previous working experience as Public Relations Manager.

· A proven track record of successful PR campaigns.

· Consumer-centric approach experience.

· Digital marketing and social media skills to boost credibility and engagement.

Guided Solutions

Our client is a manufacturer of market-leading medical aesthetic device technologies and is the world’s fastest-growing women’s health company. Due to their continued growth, they are now looking for a Market Research and Intelligence Manager for their team in the US.

This is an exciting opportunity to join a high-growth business as they launch their women’s health portfolio into the cosmetic surgery and reconstruction industry in the US market following FDA approval.

This role carries a crucial responsibility for delivering meaningful data to support decision-making regarding the introduction of the company and its brands into the United States market. It involves driving effective customer and consumer data collection/analysis to create actionable insights that will fuel an inspiring go-to-market strategy for the US.

This role involves conducting customer and market analyses, preparing key data dashboards, and leveraging qualitative and quantitative data to identify opportunities and provide strategic recommendations. You will lead research projects, communicate industry updates, manage customer insights, and collaborates with cross-functional teams to influence product marketing strategies. As well as optimising the customer journey and establishing a framework for data-driven decision-making in launch plans.

Key responsibilities include:

• Researching, analysing, and presenting thorough customer and market analyses across the brand and products.
• Preparing dashboards related to key customer/consumer data and publishing key KPIs.
• Leveraging qualitative and quantitative data to identify areas of opportunity, validate hypotheses, and provide recommendations to guide strategy, marketing, and general business decisions.
• Synthesizing and presenting key findings from in-market research and testing and sharing insights with key business leaders.
• Managing and refining customer target definition and segmentation insights to inform marketing.
• Serving as the voice of the customer/consumer and helping to ensure the broader team remains updated.
• Creating frameworks and guidelines to standardize and assure data-driven decision-making is built into current and future launch-to-market plans.

In order to be considered for this position candidates must closely match the following reference profile:

• 5+ years of successful experience In a similar role, ideally within the cosmetic, beauty, or perfume industry.
• Excellent problem-solving skills, with demonstrated ability to bring structure to vaguely defined problems, pragmatically scope problem-solving approach and manage execution.
• Extensive experience in data mining and analysis for the development of business strategies
• Must be able to effectively manage multiple conflicting priorities in a fast-paced environment.
• Demonstrated strength in strategic thinking, market analysis, competitive analysis, and consumer behaviour.
• Capacity to analyze data and derive insights for the strategy.

Guided Solutions