Our client is a manufacturer of market-leading medical aesthetic device technologies and is the world’s fastest-growing women’s health company. Due to their continued growth, they are now looking for a Market Research and Intelligence Manager for their team in the US.
This is an exciting opportunity to join a high-growth business as they launch their women’s health portfolio into the cosmetic surgery and reconstruction industry in the US market following FDA approval.
This role carries a crucial responsibility for delivering meaningful data to support decision-making regarding the introduction of the company and its brands into the United States market. It involves driving effective customer and consumer data collection/analysis to create actionable insights that will fuel an inspiring go-to-market strategy for the US.
This role involves conducting customer and market analyses, preparing key data dashboards, and leveraging qualitative and quantitative data to identify opportunities and provide strategic recommendations. You will lead research projects, communicate industry updates, manage customer insights, and collaborates with cross-functional teams to influence product marketing strategies. As well as optimising the customer journey and establishing a framework for data-driven decision-making in launch plans.
Key responsibilities include:
- Researching, analysing, and presenting thorough customer and market analyses across the brand and products.
- Preparing dashboards related to key customer/consumer data and publishing key KPIs.
- Leveraging qualitative and quantitative data to identify areas of opportunity, validate hypotheses, and provide recommendations to guide strategy, marketing, and general business decisions.
- Synthesizing and presenting key findings from in-market research and testing and sharing insights with key business leaders.
- Managing and refining customer target definition and segmentation insights to inform marketing.
- Serving as the voice of the customer/consumer and helping to ensure the broader team remains updated.
- Creating frameworks and guidelines to standardize and assure data-driven decision-making is built into current and future launch-to-market plans.
In order to be considered for this position candidates must closely match the following reference profile:
- 5+ years of successful experience In a similar role, ideally within the cosmetic, beauty, or perfume industry.
- Excellent problem-solving skills, with demonstrated ability to bring structure to vaguely defined problems, pragmatically scope problem-solving approach and manage execution.
- Extensive experience in data mining and analysis for the development of business strategies
- Must be able to effectively manage multiple conflicting priorities in a fast-paced environment.
- Demonstrated strength in strategic thinking, market analysis, competitive analysis, and consumer behaviour.
- Capacity to analyze data and derive insights for the strategy.
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