Our client is a manufacturer of market-leading medical aesthetic device technologies and is the world’s fastest-growing women’s health company. As they launch into the US with leading product innovation and unique marketing strategies they are looking for a Public Relations Manager to join their new US team.
This is an exciting opportunity to join an innovative company in hyper-growth as they launch their women’s health portfolio into the cosmetic surgery and reconstruction industries in the US market following FDA approval. The role is designed to propel the company’s brand image through consistent messaging and strategy based on their femtech and health company purpose and values, communicational angles of content and media relations.
You will organise and coordinate the activities that promote the image, purpose and vision of the company and its products to consumers, members of the public, physicians and other key audiences.
Key responsibilities:
· Develop, plan, implement and manage the public relations and communications plan.
· Plan and budget for PR events, programs and initiatives.
· Design and review the content in media announcements and media kits.
· Monitor corporate image frequently and ensure it is in compliance with the company’s brand.
· Build long-term relationships with all relevant stakeholders, such as media people, journalists, clinics and surgeons etc.
· Active coverage: top-tier publications for the industry and audience
To be considered for the role, your profile must closely match the following criteria:
· BSc/BA in PR, communications, journalism or similar relevant field.
· Previous working experience within the femtech, beauty, health & wellness and/or aesthetics sector.
· More than 10 years of previous working experience as Public Relations Manager.
· A proven track record of successful PR campaigns.
· Consumer-centric approach experience.
· Digital marketing and social media skills to boost credibility and engagement.
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