Ad Campaign Casting Calls and Auditions

ABOUT HONEYGROW

honeygrow is a thriving Philadelphia-based fast-casual restaurant with 31 locations in the mid-Atlantic and northeast regions and growing. Founder-led and now ten years old, our mission remains the same: to bring people together over quality, wholesome and simple foods. Yet it’s our key ingredient – our team – that truly propels and differentiates us in becoming a sustaining, great brand. We’re looking for more folks to join and be a part of our story.

At honeygrow, creating and building a distinctive brand is in our DNA. As a company on the cusp of substantial growth, we are looking for like-minded people with grit, pride, compassion, and focus to further build the organization as a best-of workplace for those seeking to grow both professionally and personally.

ABOUT THE ROLE

The Digital Marketing Coordinator role reports to the Director of Marketing. Working within the Marketing team, you will help bring honeygrow’s mission to life through social content creation and digital storytelling. This unique and exciting opportunity allows you to be the voice of the company through social media, email campaigns, website, and digital advertising. You will create content for all digital marketing vehicles based on the initiatives and goals of the company. Once complete, you will report on the analytics of the program, be it open rates, engagement, or CPC. In conjunction with the Director of Marketing, you will determine the value of the program and make necessary changes for improvement, always striving to achieve higher results and digital growth. This position is an integral piece in the next phase of honeygrow’s very aggressive and exciting growth plan.

WHO YOU ARE:

• CREATIVE. A true creative mind and an outside the box thinker that can adapt digital marketing strategies to a wide demographic.
• MOTIVATED. Motivated by a fast-paced and high-growth environment. Someone who wants to make their mark on the company.
• ORGANIZED. Someone who understands the need to plan for efficiency, but also the need for flexibility in a fast-paced, ever-changing consumer business.
• AMBITIOUS. A self-motivated person who thrives under pressure and is excited by surpassing goals.
• TEAM PLAYER. A “roll up your sleeves” kind of person who is willing to pitch in for the greater good of the company.
• MULTI-TASKER. Someone who can manage multiple projects and deadlines at one time.
• ENERGETIC. Someone who acts with urgency while maintaining composure in a high-growth environment.
• OUTGOING. Someone who enjoys engaging with employees and customers and is not afraid to ask them for participation in online content.
• PASSIONATE. A great communicator who loves what they do, the work they are involved in, and the people they work with.
• GENUINE. Warm, welcoming, and easily gets along with others and respectful of co-workers.

RESPONSIBILITIES:

• Create meaningful and creative social media content that falls in line with hg’s goals, including driving sales. This position is solely responsible for digital content creation.
• Be the digital marketing expert for the company, which includes having the confidence to make informed decisions and recommendations based on experience and the current digital landscape.
• Keep tabs on the competitive digital marketing environment in the fast-casual restaurant space.
• Stay abreast of all social media trends and determine if they are appropriate for the company to engage in.
• Create and maintain content calendar for all digital channels, include social media and email campaigns.
• Collaborate with other members of the marketing and design team to ensure hg is producing best-in-class content that achieves departmental and company goals.
• Provide weekly reporting on social media engagement, email performance, and Google Analytics.
• Respond to all social media DMs in a timely manner seven days a week.
• Regular travel to restaurants to capture creative content for all digital marketing vehicles.
• Work closely with community leaders, local Facebook groups and social influencers in each market to create an authentic connection to the honeygrow brand both online and offline.

REQUIREMENTS:

• Bachelor’s degree in Marketing, plus 2-4 years of experience digital marketing experience in a business-to-consumer environment.
• Proven track record of social media growth across all platforms.
• Proficient in Adobe Creative Cloud, Google My Business, all social media platforms (IG, IGS, FB, TW, TikTok, etc.), email campaign platforms (Punchh is a plus), and Apple products.
• Photography, video, and editing skills.
• Comfortable communicating with various levels of marketing and restaurant staff.
• Outgoing personality with a customer service focus and networking ability.
• Strong oral and written communication skills.
• Proven ability to work in a rapidly changing, high-growth environment.
• Must have a valid driver’s license and reliable transportation.

Please note that this is not a remote position. honeygrow’s Restaurant Support Center (HQ) is located in Philadelphia, PA.

honeygrow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity, age, physical or mental disability, or covered veteran status., or any other class protected by applicable law. EEO Employer M/F/Vet/Disabled.

If you require reasonable accommodation during any part of the employee selection process or employment process, please direct all inquiries to [email protected].

honeygrow

This position is part of the Digital Marketing team and directs analysis of Publix Online properties, which includes websites and media. The position supports the evolving digital marketing measurement strategies and standards to gather and analyze customer behaviors and media performance on digital properties. The role requires both management and hands-on analysis to inform optimizations and identify opportunities for improvements to customer experience and campaign deployments, providing key insights to decision-making marketing managers, senior marketing leaders, and the Personalization team.

The primary focus of this role is on cross-channel media performance analysis and optimization.

This measurement and associated analysis play a critical role in the company’s digital campaign strategy development, personalization efforts, influences marketing business decisions, and impacts short- and long-term sales and return on investments. This role manages and oversees analysis, design, implementation, and operation of digital measurement tools and technologies, and directs the work of consultants and eventually digital marketing analytics associates.

Responsibilities include:

• contributing to and implementing the Digital Marketing Analytics Platform Measurement Strategy
• managing the implementation of the Digital Marketing Analytics Measurement Strategy
• providing digital marketing analytics expertise and best practices to internal business partners and external suppliers to inform strategy development and overall business decisions
• dedicating time to marketing innovation and quality improvement
• managing special Digital Marketing Analytics related assignments

Required Qualifications :

• Bachelor’s degree in Business, Marketing, Computer Science, or other related fields with emphasis in marketing measurement; or equivalent experience in an analytical or technical field
• two (2) years digital analytics experience implementing tag management and web analytics platforms
• knowledge of web and app measurement tools, best practices and implementation
• knowledge of tag management systems, best practices and implementation
• knowledge of analytics, web, e-commerce, and social media measurement technologies and trends
• knowledge of agile development process
• understanding of digital marketing measurement, media tracking, user experience (UX) analytics, best practices and analytical approaches
• knowledge of implementation of process change
• leadership & management skills
• program management skills
• persuasiveness, team player, detail- oriented
• excellent verbal, written and interpersonal communication skills
• basic knowledge of Microsoft Office 365
• willingness to travel with overnight stays up to one week or longer
• willingness to work late hours, during weekends (Saturdays & Sundays), or at home as needed

Preferred Qualifications :

• Master’s degree in Business, Marketing, Computer Science, or other related fields with emphasis in marketing measurement; or equivalent experience in an analytical or technical field
• Four (4) years digital analytics experience implementing and operating tag management, web analytics and app analytics platforms

Frequency of Pay: Monthly

Potential Annual Pay with Bonus: 81,640 – 123,110

Minimum Base Pay: 6,280

Maximum Base Pay: 9,470

Year End Bonus:

As a year-end bonus to associates, Publix issues one month’s extra pay (pro-rated in the first year) each year if associate remains employed through issue date of the bonus check that year. This is calculated as a 13th month of pay in the Potential Annual Pay with Bonus line above.

Publix Super Markets

Position Description

Position Title:     Email Marketing Manager

Status:               Full time – In Office

Location:          Zumiez Home Office – Lynnwood, WA

The talented, hard-charging digital team at Zumiez is looking for some expert help. We’re busy evolving Zumiez.com to become a world-class multi-channel sales and marketing tool for our brands, our customers and our store staff. We’re looking for an experienced and capable Email Marketing Manager to join our existing team of marketing experts.  

We have an exciting growth plan and a long list of engaging projects set for 2023 and beyond. We’re looking for a seasoned Email Marketing Manager who knows the e-Commerce and multi-channel space; has hands on experience developing and executing Email programs; and doesn’t mind rolling up their sleeves to get the job done. We have programs to develop; tests to plan and execute; results to interpret; trends to identify; and results to share with the broader Zumiez team. If you have the drive and experience to become part of the Zumiez team, we want to hear from you. 

The Email Marketing Manager is responsible for managing customer engagement, creating relevant experiences and driving sales growth through the email marketing channel. The position is responsible for managing all aspects of email marketing, including: acquisition and file management; campaign management and sales forecasting; testing and optimization; deployment; and analytics and reporting. Responsibilities include driving innovation in the email marketing program through development of advanced email strategies, such as; data privacy and compliance, segmentation, dynamic content and machine learning.

You will be expected to work well in a fast-paced, rapidly changing environment. You must be self-motivated, flexible, and capable of handling both tactical and strategic assignments. You must be very organized; detail-oriented; tenacious yet tactful; a strong problem solver; and able to work well under pressure. Most of all, you must be passionate about growth, merchandising, sales and marketing, multi-channel retailing, trend spotting and customer satisfaction.

Principal Accountabilities

·       Manage email automations, channel planning and sales forecasting, including: planning and management of email strategic roadmap, technology integrations and projects; forecasting and reporting sales performance for each campaign, automation or newly added program; development of email content strategy and creative process; and management of testing/QA process.

·       Driving innovation in the email marketing program through development of file acquisition strategies, advanced email strategies, such as data privacy and compliance, segmentation, and dynamic content. Evaluate new approaches to email and other communication types, competitive benchmarking, industry best practices, new technology, and vendor capabilities to identify opportunities to improve email relevance, customer engagement, and sales.

·       Responsible for planning the daily execution of promotional and brand marketing campaigns for both US & Canada; including planning and management of email content calendar, development of creative briefs, requests for creative assets, the management of the review/approval process before deployment and providing weekly reports of channel KPI’s.

·       Responsible for high-level of collaboration with Buying, Merchandising and Brand Marketing teams to ensure email marketing campaigns are effectively supporting the business’s short and long-term goals.

·       Optimizing the email channel through frequent and ongoing testing and analysis. Create and manage test calendar, including collaboration with appropriate stakeholders for input; Communicate results and insights from tests to stakeholders.

·       Email deployment for all email communications, programs, and channels. Ensure the standard of flawless deployment continues to be met.

·       Oversee customer email acquisition and file management. Drive customer email acquisition through development and implementation of email acquisition strategies and tactics. Drive optimization of email file through data hygiene tactics and implementation of reactivation and retention strategies and tactics.

·       Deep focus on customer experience and driving customer engagement as a proxy for additional revenue.

·       Conduct frequent analysis of competitor programs for new opportunities.

Desired Qualifications

·       4+ years experience in email marketing or other analytical online marketing.

·       Bachelors Degree in Marketing, Communications, Merchandising or Business

Administration preferred.

·       Demonstrated passion for multi-channel retail, technology, e-Commerce, the

internet, and marketing.

·       HTML skills (3+ years) and experience with HTML editor tools and Photoshop

·       Experience with web analytics platforms/tools (Google Analytics, Core Metrics, etc.).

·       Demonstrated ability to thrive in a fast-paced, multi-tasking, team-oriented

environment.

·       Demonstrated initiative, creative problem-solving skills, organized.

·       Proven leadership skills, including the ability to influence peers and external

partners.

·       Ability to learn on the fly, react quickly, and reprioritize efficiently in response to

changing needs and situations.

·       Consistent positive attitude.

·       Demonstrated ability to work well under pressure in order to meet project deadlines.

Required Technical Skills

·       4+ years experience working with standard web analytics tools (see list above).

·       Expert or advanced knowledge of Microsoft Office, especially Excel.

·       Demonstrated proficiency in MS Power Point.

Reports To

Group Manager, Digital Marketing

Travel Required

Approximately 5% annually

Key Partners

·       Zumiez.com management team

·       External Vendor Teams (Emarsys, Emailable, CrowdTwist)

·       Key internal partners in Merchandising, Marketing, IT, and Retail

·    Key external IT partners and service providers

Salary:               DOE $60k – $90k

Benefits:            Medical, dental, vision, stock purchase program, 401k, product discount

Zumiez

Turnberry is a leader in the design, development, and management of multi-use real estate properties. We create exceptional destinations that inspire how people live, work, and play.

Our portfolio of projects is diverse: retail hubs and shopping centers that anchor communities and offer an experience on par with a visit to a world-class museum. Hotels that set the standard for luxury, and service hotels that feel like home. Impeccably designed residences with every convenience for both owners and renters. Class “A” office space with state-of-the-art infrastructure and unexpected amenities. Turnberry projects anchor their surrounding communities, and fuel economic growth – all while creating long-term asset value.

Position Summary

Reporting to the President and Chief Financial Officer, The Director of Marketing for Turnberry Development will oversee Turnberry’s brand and content strategy and campaign delivery ensuring a thoughtful and consistent brand approach across the Turnberry development portfolio. This position will be responsible for overseeing a wide array of business functions including leading and producing project deliverables including presentations, decks, and internal and external (client/customer) communications. The Director of Marketing for Turnberry Development will be the primary marketing resource for Turnberry Residential (Condo/Apartment projects) and Turnberry Hospitality (upcoming hotel/restaurant projects).

Responsibilities

• Collaborates cross-organizationally with discipline leaders (marketing, development/construction, hospitality/retail) to deliver campaigns and strategies to engage prospective clients, partners, customers, and drive brand value.
• Develops and champions a next-level activation of the brand strategy of the development department including refinement of brand positioning, value propositions, brand expression (visual and verbal) and stakeholder/brand champion engagement.
• Leads planning and execution of Turnberry Development’s brand marketing and content tactics across all offerings: retail, hospitality, residential, and commercial. This would include physical and digital branding (i.e. signage, billboards, digital media, etc.) for new and existing projects
• Deliver creative solutions that align with the brand and support marketing campaign goals and strategies.
• Partners internally and engages external agencies to design content and thought leadership programs to engage customers, clients, and prospects and feed campaign strategies
• Implements go-to-market brand campaigns for new projects and developments and supports any re-branding of existing concepts throughout the portfolio.
• Identifies analytics and measurement protocols to measure the impact of brand marketing efforts to align to growth goals.

Qualifications

• 10+ years of professional brand management, marketing, content, and branding experience
• Real Estate, Hospitality, or Retail experience preferred, Residential Marketing strongly preferred.
• Experience influencing a broad group of stakeholders and senior leaders to build bridges and design brand marketing solutions.
• Degree in Marketing or Business (MBA preferred)
• Demonstrated experience leading marketing in a national organization with market specific needs/strategies
• Leadership of demand generation and digital marketing activities
• Demonstrated experience with brand leadership and creative execution
• Demonstrated ability to design, execute and measure marketing programs that contribute to the overall growth
• A strategic thought partner, with critical thinking, excellent judgement and exemplary leadership
• Demonstrated experience leveraging marketing technology and digital assets to enable the lead generation and conversation activities
• Demonstrates creativity and flexibility to solve problems and develop unique approaches to address business opportunities

Turnberry

We want to do good in this world. You too? If you’re looking for meaningful work, JOIN US! We bring handcrafted, artisan-made goods to the US market from around the world in a way that centers the maker and the planet. We’re a nonprofit retailer redefining how goods are bought and sold. We’re shaking things up: through up-front payments-ensuring artisans are paid fairly and work in safe conditions. We’ve been at it for 76 years, and now, we need you to broaden our reach and increase our impact. Learn more at: www.tenthousandvillages.com/about-us.

This role reports to the VP, Sales + Marketing. There is hybrid work opportunity for this role, but presence in our Akron, PA office at least 2-3 days per week is required.

Position Summary:

The Brand + Marketing Manager leads the development and execution of the marketing strategy for Ten Thousand Villages across retail, eCommerce, and wholesale channels. This role must be able to lead both high-level brand strategy and guidelines as well as implement tactical promotional marketing.

This position supports and contributes to the Ten Thousand Villages mission by:

Defining the brand and marketing strategy for Ten Thousand Villages and ensuring the effective execution of this strategy across multiple customer touchpoints in order to increase sales.

Position Duties/Responsibilities:

Brand and Consumer Strategy

• Collaborate with marketing leadership in development of brand strategy. Lead execution of brand strategy, positioning, and voice, prioritizing connections between our artisan partners and shoppers.
• Update Ten Thousand Villages Brand Book in collaboration with Brand Creative Director.
• Manage and lead public relations agency relationship to maximize earned media.
• Manage consumer insights in collaboration with broader marketing team.
• Develop consumer segmentation strategy and develop “test and learn” marketing segmentation strategies for both retail and digital marketing.

Marketing Campaign Strategy & Execution

• Create yearly marketing plans in collaboration with marketing leadership and be responsible for maintaining marketing calendars – including in-store promotions, email, retail store marketing plans and social media calendars.
• Create marketing budget in collaboration with VP, Sales + Marketing and be responsible for tracking marketing spend vs budget.
• Obtain and analyze data to evaluate marketing effectiveness, including new systems and processes to better collect data, if needed.
• Create and track marketing KPI’s.
• Create and manage marketing partnerships with influencers and brand partners.

Marketing Team Leadership

• Provide marketing strategy leadership including exploring new tactics, programs, and channels to better connect with our shoppers.
• Manage external agencies and consultants; if needed, work with VP, Sales + Marketing to hire new agencies and consultants.
• Supervise a small number of direct reports; hire, train, coach, develop and motivate direct reports and hold them accountable.
• Perform additional duties/responsibilities as requested which contribute to the position’s success and the mission.

Preferred Experience/Knowledge/Education/Skills/Abilities:

• Bachelor’s degree or higher, ideally in a marketing-related discipline, or equivalent experience
• 5+ years of experience in marketing or brand management
• 2+ years of experience managing a team and agency partners
• Strong computer skills, including PowerPoint and Excel
• Experience with digital, traditional, and in-store marketing
• Experience with digital marketing including SEO, SEM, social media, and email marketing
• Experience with data analytics strongly preferred (PowerBI or Tableau)
• Experience with Google Analytics
• Understanding of project management platforms (Monday.com a plus)

What Excites Us About You:

• Energized by our mission to improve the lives of our artisan partners by connecting them and their products to ethically minded shoppers in North America
• Ability to thrive in a start-up like environment, look for opportunities and make new things happen
• Strategic thinker who uses data to inform strategy and optimize tactics
• Strong verbal and written communication skills
• Strong interpersonal skills and preference for collaboration
• Ability to project manage complex projects with many stakeholders
• Desire and ability to coach teammates and direct reports
• Awareness and interest in fair trade and ethical consumption; global citizen
• Smart, kind, creative

Why You Want to Work with Us:

• Use your skills to do good in the world with a purpose-driven organization
• Comprehensive medical, dental, vision and Rx program, including FSA
• 403(b) with company contribution after one year
• Generous paid time off
• Hybrid work environment (Wednesdays in office + 1 additional day as needed)
• 20% employee discount on all products
• Generous, fully paid parental leave

Ten Thousand Villages US

The National Field Marketing Director will accelerate growth at Labcorp and enhance our local market brand perception. In this highly energetic role, the individual will execute integrated campaigns—spanning events, communications, digital and email marketing—to support local divisional growth plans and revenue targets. With guidance from the National Field Marketing Lead, this role will serve as a critical connection point between the corporate marketing function and our sales divisions as they develop and implement scalable marketing programs.

This role presents the opportunity to make an immediate impact within a fast-paced and growing function as they work to understand the varying marketing needs of each division and offer revenue-driving solutions.

In this West Coast-focused position, your role as a National Field Marketing Director will include:

• Establishing marketing goals and strategies for growth while driving alignment in conjunction with Divisional Sales leaders
• Proactively supporting strategic planning and development of scalable, integrated marketing programs, messaging, and solutions that enable market growth
• Identifying core opportunities to improve brand health and affinity for Labcorp while utilizing the appropriate marketing mix of enterprise-led programs and highly targeted/localized campaign initiatives
• Understanding customer market segments, monitoring competitive activity and translating the voice of the market to effectively design engagement and lead generation activities
• Leveraging analytics to optimize ROI across local marketing programs and channels in partnership with Divisional Sales leads
• Serving as a key partner for all local market activities and supporting a consistent communications loop between the enterprise marketing function and divisional representatives in a highly matrixed environment
• Keeping pace with field marketing demand generation, digital marketing and technology trends and best practices

Ideal candidates for the National Field Marketing Director role will demonstrate:

• A strong understanding of field marketing and national- and market-level brand building within the healthcare environment
• Experience in the healthcare industry (highly preferred)
• Enterprise-level thinking to create influence across a matrix environment
• Working knowledge of Salesforce, marketing automation and sales enablement technology
• Proven history of listening and collaborating with field sales representatives and clients, and bringing their voices back into the organization
• Proven expertise in synthesizing content and preparing effective presentations
• Experience partnering with senior stakeholders and building consensus
• Ability to travel domestically

Pay: $150,000 – $180,000 + bonus

Benefits: All job offers will be based on a candidate’s skills and prior relevant experience, applicable degrees/certifications, as well as internal equity and market data. Regular, full-time or part-time employees working 20 or more hours per week are eligible for comprehensive benefits including: Medical, Dental, Vision, Life, STD/LTD, 401(K), ESPP, Paid time off (PTO) or Flexible time off (FTO), Commissions, and Company bonus where applicable. For more detailed information, please click here.

Labcorp

The primary missions of the Director, Hertz Brand Marketing are:

Facilitate the end-to-end strategy, development & execution of Hertz, Dollar and Thrifty brand campaigns:

• Define strategy aligned to insight and business needs
• Align marketing teams (Brand, Media, Loyalty, Promotions, CRM, Digital, Social, etc.) on campaign needs to support brand building and revenue generation
• Coordinate campaign content across all media, getting input from business stakeholders and synthesizing into a completed plan
• Integrate content creation and distribution across agency, digital team, budget holder, organic social, etc.
• Act as guardian of style and tone in the approval process
• Ensure KPIs are achieved, adjusting the plan as needed based on changing business targets and keep program on budget
• Own and distribute internal campaign updates both within marketing and cross-functionally, as appropriate by audience – calendars, message, flighting, final tracking, reporting, etc.

Manage the relationship between Marketing and internal/external Franchise partners:

• Primary Marketing point-of-contact for internal and external Franchise partners and stakeholders.
• Review and provide feedback on marketing plans/materials to drive consistency with broader Marketing efforts.
• Usage guidelines readily available and frequently updated aligned to campaign materials.
• Frequent updates to the broader group on upcoming campaigns or brand initiatives, including how/where/what can be used by the partners.
• Present at annual conference on brand overview, performance and initiatives.
• Facilitate development of new materials per request of Franchise partners.

Additional responsibilities and core functions include:

• Identify and champion ad hoc projects that will have brand and business impact
• Be responsible for executing and driving to annual financial targets for the Hertz, Dollar and Thrifty brands. Help establish business objectives, strategies, campaigns, and tactics that will successfully meet the financial plan
• Foster consistent brand results measurement, robust industry and brand analytics and a focus on results to continuously improve effectiveness and ROI for the brand
• Stay current on market, competition, and trends including analyzing current marketing tactics, concepts, practices and procedures
• Assist in defining the objective, scope, and prioritization of product initiatives

Key result areas:

• Develop, implement, and measure marketing campaigns to connect with key customer segments and meet revenue targets

Professional Experience:

• 7-10 years of experience in Marketing
• A proven track record in brand management positions, preferably with major brand aligned to campaign management
• Travel Industry experience or CPG experience a plus

Skills:

• Proven track record of ability to solve complex business problems
• Demonstrated ability to work in, across, and with large teams
• Demonstrated project management experience for a broad range of topics and scope, including experience in large scale project management
• Established track-record of influencing stakeholders from other functional areas with limited formal authority
• Strong background in strategic problem solving
• Excellent written and verbal communication skills. Comfort communicating across all levels within the organization
• Effective organization and time management skills with ability to work under pressure and adhere to project deadlines.
• Advanced Microsoft Suite product knowledge (e.g., PowerPoint, Excel)
• Proven verbal and written communication
• Positive attitude

Hertz

The Opportunity

Density’s mission is to measure and improve our footprint on the world.

We help companies understand how their workplaces are used. We do that by observing behavior in the office through our highly accurate and always anonymous sensors. In other words: where are people actually spending their time?

We translate that data into actionable, opinionated insights that help companies increase the financial and experiential performance of any workplace.

Today, we work with companies ranging from Fortune 1000 to high growth such as Uber, Pinterest, Shopify and Okta, occupying more than 1.25 billion square feet worldwide. And we’re in it for the long game: what if we knew more, created better spaces, and could build cities that worked and felt better?

The Role

Density is looking for a hands-on leader for integrated marketing and demand generation, who enjoys operating at high altitude as much as getting things done.

As the demand gen leader at Density, you own the whole thing: from setting strategy for demand generation and awareness, to planning and executing campaigns, and constantly improving how we measure and tweak our performance. You recognize the opportunity in ambiguity and are excited about building, not just refining.

Partner in crime to the CMO, you’ll work closely with our CRO and other experts in Marketing, Sales and Customer Success.

You will:

• Build revenue marketing programs with defined lead and customer lifecycle stages to deliver the right message to the right prospect at the right time to achieve company revenue goals
• Partner with the Sales and Partner teams to ensure campaigns align with key sales objectives
• Own and deliver on pipeline and revenue generation targets — define, track, and report on the health of marketing contribution to pipeline, program ROI, customer acquisition, marketing efficiency and campaign activity and results
• Develop and execute end-to-end campaigns by collaborating with sales, marketing and other stakeholders across channels such as including account-based marketing, email marketing, webinars, events and digital advertising
• Develop and foster a culture of experimentation. Through rigorous analysis of both quantitative data and qualitative insights, you will know what motivates our customers, test hypotheses and scale wins across the customer journey
• Contribute meaningfully to the health of the full GTM organization, including supporting quarterly and annual planning

You have:

• 10+ years experience in integrated marketing and/or demand generation. Must-have: start-up experience. Nice to have: hardware-enabled SaaS experience.
• Proven success in account based marketing and funnel conversion. Show us the numbers!
• Strong sense of ownership and operational rigor. You’re pumped to hit big targets and know how to create and execute on a plan to make it happen
• Creative and experimental. You love problem solving, navigating ambiguity and running experiments to test and validate new ideas that will improve campaign performance
• Excellent strategic thinking and ability to lead through influence. Highly analytical nature, with an ability to roll up sleeves and “go deep” as needed to improve performance and outcomes
• Demonstrated success overseeing and scaling acquisition engines, such as LinkedIn and Google Ads
• The technical chops to make it happen: a strong understanding of different platforms, martech, CRM and analytics (Marketo, Salesforce, Google Analytics, LinkedIn, etc)

We offer:

• Excellent benefits including medical, dental, vision, mental and reproductive health, 401K, equity, Flex Fridays, Remote Friendly, unlimited and mandatory PTO and more.
• A company environment full of fun, smart, talented and legitimately kind teammates. Our culture powers everything we do and we work hard to nurture it by bringing on the right humans.
• A team hailing from innovators like Apple, LinkedIn, Stripe, Meraki, Flexport, WeWork, NASA & beyond.
• $227M raised from investors including Kleiner Perkins, Founders Fund and Upfront Ventures.
• The chance to change the built world as we know it.

Density

Work Location: East Hanover, New Jersey, United States

Role: Hybrid (3 days in office and 2 days Remote/ Week)

The Omnichannel Marketing Campaign Delivery Manager (MCDM) is the key role within our Customer Experience and Delivery framework. You will interact with marketing teams and intimately understand their strategic vision and channel strategy.

This key role works with a key healthcare client (and could be embedded within client digital campaign team) in delivering omnichannel marketing programs. As Omnichannel SME You will be collaborating across teams on new brand launches, maintain brand growth, and delivering across their strong digital and Omnichannel ecosystems. You will provide thought leadership, strategic guidance, project management support, campaign design suggestions while develop and launch various Omnichannel campaigns. Channel management and delivery would including web, email, SMS, field based and offline tactics and programs.

Client Management

• You are an Omnichannel Marketing expert (digital expert) and a proven program/project manager who will drive HCP and Patient CRM programs (all channels) from inception, through to execution and optimization
• Own the brand relationships and work with the brand teams and commercial operations partners to help launch brands, campaigns, tactics, while assessing brand business questions and need to deliver effective Omnichannel recommendations and capabilities across channels including but not limited to, websites, SEO and contact center, print media, social media, SMS, email, rep triggered emails, direct mail, IVR, EHR/EMR, paid and earned media
• You will own the delivery and work across partners on the design, operations, campaign execution and campaign KPI and measurement
• Act as internal owner and project manager to ensure cross functional business partners involved can create a delivery plan against the business requirements
• Participate in digital governance across digital services and help prioritize tactics with marketing service providers to drive quality and timely delivery

Thought Leadership

• You are a strong collaborator and an influencer with a strong presence in meetings with the ability to drive divergent conversations towards a solution
• Lead relevant forums with internal and external stakeholders to discuss status and ensure projects stay on track by capturing & resolving all risks

Delivery

• You will manage business requirements and facilitate the development of the capabilities, platforms, tactics and campaigns
• Ensure the timely, high quality, and cost-effective execution of digital marketing tactics (e.g. websites, email marketing, field digital assets, etc.) per campaign and business objectives
• Ensure the enablement of sound measurement and data capture needs through effective tagging for all non-paid media digital assets are setup correctly, completely and in alignment with brand goals / objectives
• Manage tactics and programs across a client ecosystem to ensure seamless customer experience
• Deliver effective optimization recommendation based in sound understanding of campaign insights and technologies
• You have experience with the Legal/Medical/Regulatory review process and understand the importance of the process and know how to work with it

To succeed in this key Omnichannel operations role, you will need to be a problem solver, should have both analytical and creative ways of thinking and the ability to explain difficult concepts to non-technical users and translate business requirements to solve problems. Must be able to represent Indegene at the highest levels within brand management and commercial operations.

• 8+ Years of business experience including 5 years of digital project management or operations experience with expertise in digital production (e.g. web development) and campaign management activities in Pharmaceuticals industry
• Deep understanding of digital marketing tactics (e.g. websites, email, paid media, social media, SEO, mobile apps, etc.) and the technology platforms that enable them
• Experience working with digital marketing technologies such as marketing automation tools (SFMC, Adobe Campaign), web content management systems (AEM, Drupal, etc.) and field digital (Veeva)
• Track record of successfully delivering initiatives on-time and on- budget to exceed stakeholder expectations
• Experience managing outsourced service providers in the digital space, including negotiating contracts and SLAs, balancing service capacity and utilization, and overseeing delivery

Indegene

Virsys12, is setting a new standard in healthcare professional services with Salesforce as a consulting partner (SI) and AppExchange partner (ISV). We are looking for a Marketing Director as we continue our rapid growth in the Healthcare industry with purpose-built Salesforce solutions for healthcare payers and providers for a variety of use cases including provider lifecycle management, digital patient engagement, and much, much more!

Who is Virsys12?

Virsys12 is focused on transforming the business of healthcare with software applications and professional services for the implementation of Salesforce. Virsys12 is a dynamic, award-winning Salesforce solutions integrator (SI) and strategic industry partner to Salesforce in the healthcare and life sciences vertical. While we’ve received numerous awards for our healthcare industry innovation, it is our people, our culture, and our leaders that make Virsys12 such a great place to work!

At Virsys12, we strive to be the place where a diverse mix of talented people want to come and stay to do their best work! We are collaborators and innovators. We are motivated by passion, collaboration, integrity, and transformation. Our team is driven by a purpose to help others succeed, a mission to be healthcare’s number one consulting partner for technology, and a laser sharp vision to empower our clients by providing the right technology for the growing complexity of the business of healthcare.

Responsibilities

Public Relations and Marketing

• Represent Virsys12 and the brand in company presentations, webinars, podcast, and major presentations to prospects, partners and the industry.
• Advocate for Virsys12, the Virsys12 product line and the Salesforce.com community.
• Effectively drives leads to the sales team through all efforts primarily including digital campaigns and the use of technology.
• Collaborates with leadership and outside agencies to develop and execute annual marketing and communications plans and manages budgets for success.
• Understands and reports on common marcom metrics (ad media impressions, click-through, conversion, time spent on page, bounce-back, etc) and interprets analytics data to improve performance.
• Executes on customer social media strategy across all main social channels, including LinkedIn, Twitter, and company blog working to incorporate this content in a way that’s consistent with Virsys12’s voice and brand.
• Designs, produces, tests, and executes reoccurring internal and external e-newsletters. Communicates effectively with our customers within our newsletter readership to drive new pipeline.
• Builds, leads and manages an “A” player marketing structure that is accountable for obtaining both top line and bottom-line growth within budget.
• Provide accurate and timely reports on lead generation, qualification and deal influence from marketing efforts using Salesforce, Pardot, and other marketing tools.
• Build upon existing content including case studies and create new content to amplify the brand message to feed lead generation throughout the year.
• Engage in proactive value creation activities including planning and representing the company at events and client meetings.
• Doesn’t mind doing anything — and everything. We’re looking for someone who doesn’t think twice about rolling up her/his sleeves to get whatever it is done.

Project Management

• Works closely with product management/engineering to translate themes to epics, create stories with acceptance criteria that align with the customer needs
• Participate in regular cadence of meetings, organize team documentation, track project milestones and deliverables, communicate project risks and tasks appropriately
• Coordinate with the VP of Product to help manage the software development lifecycle for Virsys12 AppExchange products using agile and waterfall methodologies
• Track and prioritize open issues (enhancement requests, triage tickets, technical debt), coordinating with leadership
• Impeccable communication skills and can create win/win environments for all parties you work with.
• Contribute to documentation for features, changes, and bug fixes within implementations and release notes; ensures documentation is prepared and available
• Engage with Sales, Customer Success, and customers to answer technical questions and develop processes to scale this communication
• Exhibits strong product and project management experience
• Contributes to the roadmap update process and appropriate change management policies
• Accept overall responsibility for the Salesforce technical project success and customer success
• Plan, budget, oversee and document all aspects of a specific Salesforce technical project or projects
• Optimize plans and resources to deliver maximum value to clients
• Work closely with management to make sure that the technical scope and direction of each project is on schedule
• Work with client technical executives to set client expectations and ensure project success
• Influence and coach technical staff at customers throughout their Salesforce journey
• Develop and nurture trusted technical adviser relationships with clients
• Learn and leverage Virsys12 Intellectual Property to drive customer value including V12 Network and V12 IPD
• Assist in planning and leading client technical discovery sessions. Understand their unique technical needs and objectives.
• Support technical engagements in all aspects of documentation, Salesforce platform development, solution creation, developer manuals, API and architectural and schema documentation.
• Maintain a rich knowledge of Salesforce Clouds: Sales, Service, Health, Community Cloud, Marketing Cloud.
• Maintain a working knowledge of platform innovations, third party integrations, solutions design, and process methodology
• Inspire and enable your development teams by close teamwork, clarity, and collaboration
• Partners with Professional Services and Sales leadership to ensure execution of major account team plans developed are aligned with assigned Healthcare segment priorities.

Customer Success

• Provide an exceptional experience for strategic clients and partners with their Virsys12 and Salesforce.com system
• Own the ultimate success of the system for Virsys12’s strategic clients and partners
• Own the role of Virsys12 Trusted Advisor with existing clients and partners
• Advocate for Virsys12, the Virsys12 product line and the Salesforce.com community
• Assist customers with additional business development opportunities by proposing technology solutions that accurately address the clients and partners needs
• Proactively engage in existing strategic client account management activities including a cadence of regular calls and follow-up with the purpose of generating interest in future engagements with Virsys12
• Coordinate closely with technology support and service resources to align solution design with the requirements of the business
• Build and foster relationships within the clients and partners C-level suite to move forward the Virsys12 solutions
• Become the quarterback for internal discussions and action items related to clients and partners

Core Position Requirements:

• Bachelor’s degree in related field
• 5-8 years of related experience
• Knowledge of marketing automation, content creation, website, blog post, and graphical creation tools. Computer proficiency using Salesforce, Pardot and other relevant marketing software and tools.
• Experience in developing pipelines reports, campaign measurement reports, forecasts, budgets, business cases and value propositions.
• Excellent written and verbal communication skills
• Proficient in presenting the business use case and issues
• Experience working with Agile methodology and using JIRA to manage and update user stories, project tasks, and deliverables
• One or more Salesforce Cloud certification
• Attention to detail, a passion for client service, high energy, creativity, and a resourceful spirit
• Experience working in a distributed team
• Work requires approximately 10% travel (pre and post COVID).

This position is not available for candidates residing in California, Colorado, Connecticut, Washington, Rhode Island, or New York City.

Virsys12