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This position is part of the Digital Marketing team and directs analysis of Publix Online properties, which includes websites and media. The position supports the evolving digital marketing measurement strategies and standards to gather and analyze customer behaviors and media performance on digital properties. The role requires both management and hands-on analysis to inform optimizations and identify opportunities for improvements to customer experience and campaign deployments, providing key insights to decision-making marketing managers, senior marketing leaders, and the Personalization team.
The primary focus of this role is on cross-channel media performance analysis and optimization.
This measurement and associated analysis play a critical role in the company’s digital campaign strategy development, personalization efforts, influences marketing business decisions, and impacts short- and long-term sales and return on investments. This role manages and oversees analysis, design, implementation, and operation of digital measurement tools and technologies, and directs the work of consultants and eventually digital marketing analytics associates.
Responsibilities include:
- contributing to and implementing the Digital Marketing Analytics Platform Measurement Strategy
- managing the implementation of the Digital Marketing Analytics Measurement Strategy
- providing digital marketing analytics expertise and best practices to internal business partners and external suppliers to inform strategy development and overall business decisions
- dedicating time to marketing innovation and quality improvement
- managing special Digital Marketing Analytics related assignments
Required Qualifications :
- Bachelor’s degree in Business, Marketing, Computer Science, or other related fields with emphasis in marketing measurement; or equivalent experience in an analytical or technical field
- two (2) years digital analytics experience implementing tag management and web analytics platforms
- knowledge of web and app measurement tools, best practices and implementation
- knowledge of tag management systems, best practices and implementation
- knowledge of analytics, web, e-commerce, and social media measurement technologies and trends
- knowledge of agile development process
- understanding of digital marketing measurement, media tracking, user experience (UX) analytics, best practices and analytical approaches
- knowledge of implementation of process change
- leadership & management skills
- program management skills
- persuasiveness, team player, detail- oriented
- excellent verbal, written and interpersonal communication skills
- basic knowledge of Microsoft Office 365
- willingness to travel with overnight stays up to one week or longer
- willingness to work late hours, during weekends (Saturdays & Sundays), or at home as needed
Preferred Qualifications :
- Master’s degree in Business, Marketing, Computer Science, or other related fields with emphasis in marketing measurement; or equivalent experience in an analytical or technical field
- Four (4) years digital analytics experience implementing and operating tag management, web analytics and app analytics platforms
Frequency of Pay: Monthly
Potential Annual Pay with Bonus: 81,640 – 123,110
Minimum Base Pay: 6,280
Maximum Base Pay: 9,470
Year End Bonus:
As a year-end bonus to associates, Publix issues one month’s extra pay (pro-rated in the first year) each year if associate remains employed through issue date of the bonus check that year. This is calculated as a 13th month of pay in the Potential Annual Pay with Bonus line above.
Publix Super Markets