The primary missions of the Director, Hertz Brand Marketing are:
Facilitate the end-to-end strategy, development & execution of Hertz, Dollar and Thrifty brand campaigns:
- Define strategy aligned to insight and business needs
- Align marketing teams (Brand, Media, Loyalty, Promotions, CRM, Digital, Social, etc.) on campaign needs to support brand building and revenue generation
- Coordinate campaign content across all media, getting input from business stakeholders and synthesizing into a completed plan
- Integrate content creation and distribution across agency, digital team, budget holder, organic social, etc.
- Act as guardian of style and tone in the approval process
- Ensure KPIs are achieved, adjusting the plan as needed based on changing business targets and keep program on budget
- Own and distribute internal campaign updates both within marketing and cross-functionally, as appropriate by audience – calendars, message, flighting, final tracking, reporting, etc.
Manage the relationship between Marketing and internal/external Franchise partners:
- Primary Marketing point-of-contact for internal and external Franchise partners and stakeholders.
- Review and provide feedback on marketing plans/materials to drive consistency with broader Marketing efforts.
- Usage guidelines readily available and frequently updated aligned to campaign materials.
- Frequent updates to the broader group on upcoming campaigns or brand initiatives, including how/where/what can be used by the partners.
- Present at annual conference on brand overview, performance and initiatives.
- Facilitate development of new materials per request of Franchise partners.
Additional responsibilities and core functions include:
- Identify and champion ad hoc projects that will have brand and business impact
- Be responsible for executing and driving to annual financial targets for the Hertz, Dollar and Thrifty brands. Help establish business objectives, strategies, campaigns, and tactics that will successfully meet the financial plan
- Foster consistent brand results measurement, robust industry and brand analytics and a focus on results to continuously improve effectiveness and ROI for the brand
- Stay current on market, competition, and trends including analyzing current marketing tactics, concepts, practices and procedures
- Assist in defining the objective, scope, and prioritization of product initiatives
Key result areas:
- Develop, implement, and measure marketing campaigns to connect with key customer segments and meet revenue targets
Professional Experience:
- 7-10 years of experience in Marketing
- A proven track record in brand management positions, preferably with major brand aligned to campaign management
- Travel Industry experience or CPG experience a plus
Skills:
- Proven track record of ability to solve complex business problems
- Demonstrated ability to work in, across, and with large teams
- Demonstrated project management experience for a broad range of topics and scope, including experience in large scale project management
- Established track-record of influencing stakeholders from other functional areas with limited formal authority
- Strong background in strategic problem solving
- Excellent written and verbal communication skills. Comfort communicating across all levels within the organization
- Effective organization and time management skills with ability to work under pressure and adhere to project deadlines.
- Advanced Microsoft Suite product knowledge (e.g., PowerPoint, Excel)
- Proven verbal and written communication
- Positive attitude
Hertz
Related jobs:
Atlanta Production Crew for Talk Show
Job Description
An upcoming talk show production is seeking an experienced Atlanta-based production crew to support the development and execution of a professional studio production. This opportunity is ideal for established production professionals with multi-camera experience, their own equipment, and the ability to help design, build, and coordinate a polished talk show set.
Job Responsibilities
- Support the production of a professional talk show.
- Operate and manage multi-camera production workflows.
- Provide professional camera, lighting, audio, and production equipment.
- Assist with designing and building a professional talk show set.
- Coordinate production logistics and technical requirements.
- Collaborate with producers, talent, and other crew members.
- Help maintain an efficient and professional studio environment.
Requirements
- Must be based in Atlanta, Georgia.
- Proven talk show or studio production experience required.
- Experience with multi-camera productions.
- Must have professional camera, lighting, audio, and production equipment.
- Must have access to professional studio space in the Atlanta area.
- Ability to design, build, and coordinate a professional talk show set.
- Established production companies or experienced crews are preferred.
Compensation
- This is a paid opportunity; compensation details will be discussed.
Film Crew for Horror Short Film
Job Description
A horror short film selected for the Texas Horror Cult Film Festival is seeking crew members for an upcoming production in Dallas, Texas, and surrounding areas. The project follows an emergency dispatcher on leave who unleashes a demon sealed inside a liquor bottle, promising to fulfill his deepest desires in exchange for possession of his body. Multiple behind-the-camera crew positions are available for filmmakers interested in gaining hands-on experience on a horror production.
Job Responsibilities
- Work collaboratively with the production team throughout filming.
- Perform duties associated with the assigned crew department.
- Support the creative and technical needs of the horror short film.
- Follow instructions from department leads and production leadership.
- Maintain professionalism, reliability, and strong communication on set.
- Help ensure an efficient and organized production environment.
Requirements
- Seeking Grip & Electric (G&E) crew members.
- Seeking Makeup/SFX artists.
- Seeking Editors.
- Seeking Composers.
- Seeking Sound Mixers.
- Seeking Production Assistants (PAs).
- Relevant filmmaking, production, or department-specific experience is preferred.
- Must be able to work in Dallas, Texas, or surrounding areas.
- Ability to collaborate effectively in a fast-paced film production environment.
Compensation
- Compensation details have not been disclosed.
Job Description
A local media and storytelling team is hiring a full-time Creative Producer to help shape engaging stories that connect Las Vegans to their city. This role supports content development across audio and digital platforms, working closely with the team to plan, produce, and deliver compelling local storytelling. Candidates must live in the Las Vegas metro area and be excited about community-focused content.
Job Responsibilities
-
Develop, pitch, and produce local story ideas for audio and digital platforms.
-
Coordinate production logistics, including scheduling, planning, and managing deliverables.
-
Support recording sessions and help guide content structure from concept to final output.
-
Collaborate with hosts and internal team members to ensure content aligns with editorial goals.
-
Maintain organized workflows and timelines for ongoing content production.
Requirements
-
Must live in the Las Vegas metro area.
-
Experience producing audio, podcast, or digital content (professional or comparable experience).
-
Strong storytelling instincts and knowledge of local culture/community interests.
-
Excellent organizational skills and ability to manage multiple deadlines.
-
Comfortable working collaboratively in a fast-paced content environment.
Compensation Details
-
Compensation details are not listed in the post (to be provided during the application process).
Model Recruiters for Fashion and Talent Agency
Job Description
A top-tier modeling agency is now hiring motivated Model Recruiters to scout new talent and connect with aspiring models in the Atlanta market and beyond. This is a remote-friendly, commission-based opportunity ideal for self-starters who are passionate about fashion, talent development, and building strong networks in the entertainment industry. If you’re looking for flexibility and income potential while expanding your footprint in the modeling world, this role is for you.
Job Responsibilities
- Identify and recruit potential modeling talent through online platforms and personal networks
- Build and maintain a pipeline of qualified candidates for agency representation
- Conduct initial outreach and guide talent through the application process
- Attend weekly calls and monthly virtual meetings for team updates and support
- Stay informed on trends in the modeling and entertainment industries
Requirements
- Must be 18 or older
- Familiarity with the fashion or modeling industry preferred
- Self-driven, organized, and results-oriented
- Smartphone and/or computer required for daily communication
- Able to work independently with minimal supervision
Compensation
- Commission-based pay structure with unlimited earning potential
- 90% remote flexibility
- Access to an established network within the Atlanta modeling market
- Ongoing mentorship and brand-building opportunities
