Digital Marketing Coordinator

ABOUT HONEYGROW

honeygrow is a thriving Philadelphia-based fast-casual restaurant with 31 locations in the mid-Atlantic and northeast regions and growing. Founder-led and now ten years old, our mission remains the same: to bring people together over quality, wholesome and simple foods. Yet it’s our key ingredient – our team – that truly propels and differentiates us in becoming a sustaining, great brand. We’re looking for more folks to join and be a part of our story.

At honeygrow, creating and building a distinctive brand is in our DNA. As a company on the cusp of substantial growth, we are looking for like-minded people with grit, pride, compassion, and focus to further build the organization as a best-of workplace for those seeking to grow both professionally and personally.

ABOUT THE ROLE

The Digital Marketing Coordinator role reports to the Director of Marketing. Working within the Marketing team, you will help bring honeygrow’s mission to life through social content creation and digital storytelling. This unique and exciting opportunity allows you to be the voice of the company through social media, email campaigns, website, and digital advertising. You will create content for all digital marketing vehicles based on the initiatives and goals of the company. Once complete, you will report on the analytics of the program, be it open rates, engagement, or CPC. In conjunction with the Director of Marketing, you will determine the value of the program and make necessary changes for improvement, always striving to achieve higher results and digital growth. This position is an integral piece in the next phase of honeygrow’s very aggressive and exciting growth plan.

WHO YOU ARE:

• CREATIVE. A true creative mind and an outside the box thinker that can adapt digital marketing strategies to a wide demographic.
• MOTIVATED. Motivated by a fast-paced and high-growth environment. Someone who wants to make their mark on the company.
• ORGANIZED. Someone who understands the need to plan for efficiency, but also the need for flexibility in a fast-paced, ever-changing consumer business.
• AMBITIOUS. A self-motivated person who thrives under pressure and is excited by surpassing goals.
• TEAM PLAYER. A “roll up your sleeves” kind of person who is willing to pitch in for the greater good of the company.
• MULTI-TASKER. Someone who can manage multiple projects and deadlines at one time.
• ENERGETIC. Someone who acts with urgency while maintaining composure in a high-growth environment.
• OUTGOING. Someone who enjoys engaging with employees and customers and is not afraid to ask them for participation in online content.
• PASSIONATE. A great communicator who loves what they do, the work they are involved in, and the people they work with.
• GENUINE. Warm, welcoming, and easily gets along with others and respectful of co-workers.

RESPONSIBILITIES:

• Create meaningful and creative social media content that falls in line with hg’s goals, including driving sales. This position is solely responsible for digital content creation.
• Be the digital marketing expert for the company, which includes having the confidence to make informed decisions and recommendations based on experience and the current digital landscape.
• Keep tabs on the competitive digital marketing environment in the fast-casual restaurant space.
• Stay abreast of all social media trends and determine if they are appropriate for the company to engage in.
• Create and maintain content calendar for all digital channels, include social media and email campaigns.
• Collaborate with other members of the marketing and design team to ensure hg is producing best-in-class content that achieves departmental and company goals.
• Provide weekly reporting on social media engagement, email performance, and Google Analytics.
• Respond to all social media DMs in a timely manner seven days a week.
• Regular travel to restaurants to capture creative content for all digital marketing vehicles.
• Work closely with community leaders, local Facebook groups and social influencers in each market to create an authentic connection to the honeygrow brand both online and offline.

REQUIREMENTS:

• Bachelor’s degree in Marketing, plus 2-4 years of experience digital marketing experience in a business-to-consumer environment.
• Proven track record of social media growth across all platforms.
• Proficient in Adobe Creative Cloud, Google My Business, all social media platforms (IG, IGS, FB, TW, TikTok, etc.), email campaign platforms (Punchh is a plus), and Apple products.
• Photography, video, and editing skills.
• Comfortable communicating with various levels of marketing and restaurant staff.
• Outgoing personality with a customer service focus and networking ability.
• Strong oral and written communication skills.
• Proven ability to work in a rapidly changing, high-growth environment.
• Must have a valid driver’s license and reliable transportation.

Please note that this is not a remote position. honeygrow’s Restaurant Support Center (HQ) is located in Philadelphia, PA.

honeygrow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity, age, physical or mental disability, or covered veteran status., or any other class protected by applicable law. EEO Employer M/F/Vet/Disabled.

If you require reasonable accommodation during any part of the employee selection process or employment process, please direct all inquiries to [email protected].

honeygrow