Are you a short-form video pro who knows how to scale content and drive real results? Do you live and breathe TikTok trends, understand creator ecosystems, and know how to motivate a team of influencers toward explosive growth?
Then this opportunity was made for you.
🚀 About the Role: UGC Growth Strategist (Project-Based)
TheSoul Publishing — a leader in global content creation — is launching a fast-paced creator-powered growth experiment for a newly released mobile app. They’re hiring a UGC Growth Strategist to lead a short-term, high-impact initiative to launch and manage a viral content machine.
This isn’t just another social media campaign. It’s a chance to own a creator-driven growth engine that could produce up to 3,000 videos in 30 days, leading to measurable app installs, engagement, and brand visibility.
🛠 What You’ll Be Doing
- Recruit, brief, and lead a creator ambassador network of 30–50+ influencers across TikTok, Reels, YouTube Shorts, and more
- Design and manage a scalable UGC system — producing 2–4 videos per creator, per day
- Create clear content guidelines for meme-style, face-to-camera, or screen-recorded formats
- Use platforms like Notion or Airtable to manage submissions and performance tracking
- Monitor virality, swap out underperforming talent, and optimize content daily
- Deliver a performance-backed report that shows real growth and app installs
🙋♀️ Who You’ll Be Working With
You’ll be sourcing creators who are:
- Female-presenting, ideally 30+ years old
- Fluent English speakers with strong on-camera confidence
- Comfortable following briefs and producing consistent TikTok-style content
- Experienced with tools like Instagram Reels, Facebook Reels, and YouTube Shorts
📈 What Success Looks Like
- 2,000–3,000 total videos posted within 30 days
- 5–10+ videos a day reaching 100K+ organic views
- Noticeable increase in app downloads and visibility
- A clear, data-backed case study showing the power of UGC-driven growth
✅ What You Bring to the Table
- 3+ years in UGC, creator marketing, or short-form content production
- Proven success launching high-volume TikTok/IG campaigns
- Experience motivating creators and managing content workflows
- Strong understanding of platform trends, engagement hooks, and analytics
- Bonus if you’ve driven app installs or growth through organic video
💡 Why This Role Rocks
- Full ownership of an exciting, fast-moving UGC growth experiment
- Remote flexibility — work from anywhere on your own schedule
- Collaborate with a bold, creative team
- Build something scalable, trackable, and worthy of a case study
🔥 Ready to lead a viral revolution? Apply now with your portfolio and examples of UGC-led campaigns:
👉 https://projectcasting.com/jobs/the-soul-ugc-job
Note: Applications without relevant work samples will not be considered.
This is your chance to do something big. Something viral. Something unforgettable. Don’t wait — the next big growth story could have your name on it.
