Key Takeaways:
- Poppi Soda faced backlash for their “Soda Thoughts” campaign.
- Critics suggested Poppi’s campaign resources could have been better spent.
- Counter claims were...
Key Takeaways:
- Following the TikTok ban in the U.S., creators are transferring their content to Instagram Reels and YouTube Shorts.
- Instagram Reels saw a...
How New US Tariffs May Impact the UGC Industry and E-Commerce Landscape
In today’s fast-paced digital marketplace, User-Generated Content (UGC) creators have become powerful influencers...
