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UTA Signs Top UK Creators For Global Expansion

Key Takeaways: UTA signs Jack Edwards, Madame Joyce, and Lewis Goodall for global representation. These creators have a combined audience of over 5 million...

Micro-Influencers Are Gen Z’s Choice. Here’s Why Brands Should Care

Key Takeaways: Gen Z trusts micro-influencers (10k-100k followers) more than celebrities. These influencers create authentic, personal connections that drive engagement. Brands like Coca-Cola and...

Influencer Marketing Trends: What Brands Need to Know

Key Takeaways: Brands are spending more on influencer marketing to connect with consumers. Authenticity is the #1 factor for successful influencer campaigns. Data analytics...

Top Creator Events in April 2025: Networking, Growth, and Success

Key Takeaways: Six major events in April 2025 focus on the creator economy, offering networking, learning, and growth opportunities. These events help creators and brands tackle...

Spotter Showcase: Big Names, Big Brands, and the Future of YouTube

Key Takeaways: Spotter is hosting an invite-only event for CMOs and creators on March 27 in NYC. MrBeast, Dude Perfect, and other top YouTubers...

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TikTok Star Alix Earle Sues Gymshark for $1 Million Over Sponsorship Deal

Key Takeaways: Alix Earle, a popular TikTok influencer, has...

UTA Signs Top UK Creators For Global Expansion

Key Takeaways: UTA signs Jack Edwards, Madame Joyce, and...

Africa’s Creator Economy Gets a Major Boost with Communiqué’s Groundbreaking Insights

Key Takeaways: Communiqué is helping Africa’s creator economy grow...

Cetaphil’s Big Marketing Moves: Building Community Through Science

Key Takeaways: Cetaphil launched a science-focused marketing campaign to...
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