Micro-Influencers Are Gen Z’s Choice. Here’s Why Brands Should Care
Key Takeaways:
Gen Z trusts micro-influencers (10k-100k followers) more than celebrities.
These influencers create authentic, personal connections that drive engagement.
Brands like Coca-Cola and...
Influencer Marketing Trends: What Brands Need to Know
Key Takeaways:
Brands are spending more on influencer marketing to connect with consumers.
Authenticity is the #1 factor for successful influencer campaigns.
Data analytics...
Top Creator Events in April 2025: Networking, Growth, and Success
Key Takeaways:
Six major events in April 2025 focus on the creator economy, offering networking, learning, and growth opportunities.
These events help creators and brands tackle...
Spotter Showcase: Big Names, Big Brands, and the Future of YouTube
Key Takeaways:
Spotter is hosting an invite-only event for CMOs and creators on March 27 in NYC.
MrBeast, Dude Perfect, and other top YouTubers...
Out2Win Secures $1.3M Funding to Boost AI-Powered Athlete Marketing
Key Takeaways:
Out2Win raises $1.3 million in seed funding to expand its AI-powered athlete marketing platform.
The platform tracks over 250,000 college athletes and...
