Merchantwise Taps in To UGC and Influencer Marketing
Key takeaways
First Merchantwise Group has acquired The Social CliQ and The Content CliQ to boost its digital marketing services
Second The Group now...
How To Build Your Own Influencer Community
Key Takeaways
Brands can build their own group of influencers that work together.
These communities help drive organic promotion without heavy ad spend.
Clear...
Later Acquires Mavely to Boost Creator Marketing Data
Key Takeaways:
- Later has acquired Mavely for 250 million dollars.
- The merger adds 120000 creators to the Later network.
- The new platform connects every...
Indian Creator Economy Soars With Major Growth
Key Takeaways:
- The number of influencers in India grew a lot from 2020 to 2024.
- Gaming influencers saw huge growth with a 213% rise...
Creators Ditch Algorithms for Direct Fan Connections, Says Patreon Report
Key Takeaways:
78% of creators say algorithms influence their content.
56% feel algorithms limit their creative freedom.
70% report unpredictable incomes on major platforms.
...
