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UGC Growth Strategist – Project-Based

UGC Growth Strategist – Project-Based (TikTok & Creator-Led Growth)

Who We Are

At TheSoul Publishing, we’re pioneers in scalable content creation — reaching millions across platforms daily. We’re now launching a creator-powered growth experiment for a newly released mobile app and are looking for a UGC Growth Strategist to lead this project-based assignment, focused on driving short-form video performance across TikTok and other platforms.

This is not your typical campaign management role — it’s an opportunity to build and execute a high-volume UGC system that drives measurable installs, brand awareness, and real performance results in a fast-moving experimental setting.


What You’ll Be Doing

You’ll lead a short-term, high-impact initiative to build and operate a viral content production engine from scratch:

  • Launch and manage a creator ambassador network of 30–50+ content accounts across TikTok, Instagram Reels, YouTube Shorts, Facebook Reels (with possible tests on Threads and Snap)

  • Personally recruit, onboard, and brief creators to publish 2–4 videos per day across platforms

  • Build a workflow for daily UGC output — up to 3,000 videos over 30 days

  • Create and enforce simple creative guidelines, including:

    • Face-to-camera, VO, meme-style, or screen-recorded content

    • Text overlays, verbal or visual app mentions, strong CTA usage

    • Trackable links in bio or captions

  • Oversee consistency, quality, and creative direction across all videos

  • Implement a content review and tracking system using tools like Notion or Airtable

  • Monitor and optimize creator performance based on engagement and virality

  • Rotate talent as needed — testing new creators, phasing out low performers

  • Deliver a final performance report with insights, learnings, and growth results


Who Your Creators Are

You’ll be sourcing and managing creators who meet this profile:

  • Female-presenting, ideally 30+ years old

  • Fluent English speakers (American accent preferred)

  • Confident in front of the camera and experienced with platforms like TikTok, IG Reels, YouTube Shorts

  • Capable of consistent content posting and following structured creative briefs


What Success Looks Like

  • 2,000–3,000 short-form videos posted across platforms within 30 days

  • 5–10+ daily videos reaching 100K+ views organically

  • Clear uplift in app downloads and brand visibility

  • A trackable, performance-backed case study on UGC-led mobile app growth


What You Bring

  • 3+ years of experience in UGC marketing, creator program management, or short-form content operations

  • Proven track record building or running high-volume TikTok/IG creator initiatives

  • Ability to recruit, brief, and motivate creators at scale

  • Deep understanding of short-form content trends, hooks, and platform algorithms

  • Organized, data-minded, and ready to take ownership of an ambitious one-time initiative

  • Bonus: experience driving app installs or brand growth through organic video content


Why Join Us (For This Project)

  • Lead a high-impact, short-term UGC experiment with full ownership

  • Collaborate with a fast-moving, creative team

  • Build a scalable and trackable system that could evolve into a long-term model

  • Work fully remotely on your own schedule


Related jobs:

Job Description

Spotter is seeking a creative and confident UGC Content Creator for a remote opportunity focused on producing engaging short-form video content for TikTok, Instagram, YouTube, advertising, and marketing campaigns. The creator will work with provided scripts while delivering content naturally on camera, as well as develop original characters, scenarios, hooks, and creative concepts. Candidates should be comfortable producing professional-quality video and audio from a remote setup and creating multiple content variations for A/B testing.

Job Responsibilities

  • Follow and adapt provided scripts while maintaining a natural on-camera delivery.
  • Research social media trends and incorporate relevant viral formats.
  • Apply effective storytelling, pacing, and retention techniques.
  • Record high-quality video and audio using professional or reliable equipment.
  • Incorporate feedback and revisions into content.
  • Meet assigned content deadlines consistently.
  • Create content beyond traditional talking-head videos.

Requirements

  • At least 1 year of UGC or video content creation experience.
  • Strong spoken and written English.
  • American accent preferred.
  • Reliable camera, microphone, lighting, and internet setup.
  • Portfolio featuring previous UGC or video work.
  • Experience with technology, SaaS, B2B, trucking, logistics, or transportation is a plus.
  • Home studio, green screen, or professional filming setup is a plus.

Compensation

Not specified.

Job Description

Punk Majesty is hiring a part-time Content Creator & Social Media Coordinator in San Francisco to capture the energy, creativity, and culture surrounding the brand. This is a primarily on-site role for someone who genuinely enjoys creating social content and naturally spots compelling content opportunities in everyday moments. The position will focus on turning Punk Majesty’s world of fashion, rock ’n’ roll vintage, art, music, independent designers, events, and behind-the-scenes moments into engaging digital stories.

Job Responsibilities

  • Capture fashion, art, music, events, independent designers, and behind-the-scenes moments.
  • Identify interesting content opportunities throughout day-to-day activities.
  • Develop social-first stories that reflect Punk Majesty’s personality and culture.
  • Help grow the brand’s social media audience and engagement.
  • Create content designed to generate excitement around Punk Majesty.
  • Support efforts to increase showroom visits and event attendance through social content.
  • Use storytelling and creative content to help support sales growth.
  • Attend and capture content at relevant Punk Majesty events and activities.

Requirements

  • Strong understanding of TikTok and Instagram Reels.
  • Strong storytelling and creative instincts.
  • Ability to recognize and capture compelling social media moments.
  • Social-media-savvy with an understanding of audience growth.
  • Reliable and able to meet agreed-upon deadlines.
  • Strong communication and follow-through.
  • Self-motivated and comfortable taking initiative.
  • Comfortable working primarily on-site.

Compensation

Compensation is not specified. This is a part-time position.

Job Description

Devotion The Movement is seeking dancers and content creators to participate in a promotional shoot for its Drop-In Masterclasses. The opportunity is designed for energetic people who love dance, creating content, and being in front of the camera. A large social media following is not required. Selected participants will take part in a 1.5-hour combo class followed by one hour of professional filming with Devotion The Movement’s videographer.

Job Responsibilities

  • Participate in a 1.5-hour dance combo class.
  • Take part in one hour of professional promotional filming.
  • Perform naturally and confidently in front of the camera.
  • Collaborate with dancers, creators, and the production team.
  • Use provided footage for personal social media content if desired.

Requirements

  • Open to dancers and content creators.
  • No minimum social media following is required.
  • Must enjoy dance, content creation, and appearing on camera.
  • Established creators and influencers are also encouraged to apply.

Compensation

  • General participants receive a 1.5-hour combo class, one hour of professional filming, all footage to post/edit/keep, and a Devotion merch goodie bag.
  • Participants who create and post the specified GRWM video can receive a free 3-class drop-in pack.
  • Paid opportunities are available for established creators and influencers.

Job Description

IDolls Boutique is seeking bold, stylish content creators who love fashion and know how to create engaging social media content to join the IDolls Creator Program. The opportunity is open to both emerging creators who are just getting started and established influencers with an existing audience. Selected creators can turn their fashion content into new opportunities with the brand, including earning commissions on sales, receiving an exclusive discount code, getting early access to new collections, and potentially receiving PR packages.

Job Responsibilities

  • Create engaging fashion and lifestyle content featuring IDolls products.
  • Promote the brand and relevant collections across social media.
  • Share and promote a personalized discount code with followers.
  • Create authentic content that aligns with the IDolls fashion aesthetic.
  • Participate in potential PR, promotional, and paid collaboration opportunities.
  • Help introduce IDolls products to new audiences through creative social content.

Requirements

  • Passion for fashion and content creation.
  • Ability to create engaging social media content.
  • Open to both new and established creators.
  • Must be interested in promoting IDolls products and collections.
  • Creators should maintain an active social media presence.

Compensation

  • Commission earned on every sale.
  • Exclusive creator discount code.
  • Early access to new collections.
  • Potential PR package opportunities.
  • Social media feature opportunities.
  • Paid collaboration opportunities available for top-performing creators.

Job Description

For The South is hiring a Social Media Content Creator to join its team in the Dallas area. This opportunity is ideal for a creative, social-first individual with a genuine passion for vintage fashion, streetwear, and lifestyle content. The selected creator will help bring the brand to life across Instagram and TikTok by producing engaging short-form content, including Reels and TikTok videos. The role calls for someone who understands current social media trends, can develop a variety of creative content concepts, and feels confident speaking and engaging on camera.

Job Responsibilities

  • Create short-form social media content, including Instagram Reels and TikTok videos.
  • Develop a variety of engaging content for the brand.
  • Stay current with social media trends and incorporate relevant trends into content.
  • Speak and engage confidently on camera.
  • Help showcase the brand’s vintage, streetwear, and lifestyle identity.

Requirements

  • Passion for vintage fashion and streetwear.
  • Must currently be active on Instagram and TikTok.
  • Experience creating short-form content, including Reels and TikTok videos.
  • Knowledge of current social media trends.
  • Ability to create a variety of content.
  • Comfortable speaking and engaging on camera.

Compensation

Not specified.

Job Description

MyArt Global is looking for UGC creators and beginner influencers interested in creating fun, creative, and lifestyle-focused social media content. Selected creators will receive one of the brand’s premium paint-by-numbers kits in exchange for Reels showcasing the painting process and cozy lifestyle content. This collaboration is suitable for creators looking to build their portfolio, develop their social media presence, and work with a creative brand.

Job Responsibilities

  • Create Reels featuring the provided paint-by-numbers kit.
  • Showcase the painting process in engaging social media content.
  • Produce cozy, creative lifestyle content featuring the product.
  • Represent the brand and product naturally through original content.
  • Follow any additional content guidance provided upon selection.

Requirements

  • Open to UGC creators and beginner influencers.
  • Must be interested in creating art, lifestyle, or creative content.
  • Must be able to produce social media Reels.

Compensation

Product collaboration: selected creators will receive a premium paint-by-numbers kit in exchange for content.

Job Description

Davincified is looking for UGC creators and content creators who enjoy producing fun, cozy, creative, and aesthetically engaging social media content. The opportunity is open to both experienced creators and people who are just beginning to grow their social media presence. Selected creators will receive a Davincified paint-by-numbers kit in exchange for creating a Reel featuring their experience with the product.

Job Responsibilities

  • Create an engaging social media Reel featuring a Davincified paint-by-numbers kit.
  • Showcase the experience of using the product in an authentic and creative way.
  • Produce fun, cozy, and aesthetically appealing content.
  • Follow any creative or collaboration guidelines provided by the brand.
  • Represent the product naturally within creator-style social content.
  • Deliver agreed-upon UGC content as part of the collaboration.

Requirements

  • Open to experienced and emerging content creators.
  • Comfortable creating short-form social media video content.
  • Ability to produce visually appealing, creative, and authentic content.
  • Interest in art, crafts, lifestyle, cozy content, or similar niches is beneficial.
  • Must be willing to create a Reel featuring the provided paint-by-numbers kit.

Compensation

Product collaboration. Selected creators receive a paint-by-numbers kit in exchange for creating a Reel.

Job Description

Newmark Models is scouting New York City-based content creators to join its roster ahead of New York Fashion Week in September. The primary focus is on content creators based in NYC. The agency is also interested in hearing from models who split their time between New York and Los Angeles. Selected applicants will receive additional information about an in-person casting in New York City during NYFW.

Job Responsibilities

  • Create engaging fashion, lifestyle, or social media content.
  • Potentially collaborate with agency talent, brands, and fashion-related projects.
  • Maintain a professional and creative presence across relevant social platforms.
  • Attend the in-person NYC casting during New York Fashion Week if selected.
  • Models should be prepared to provide relevant portfolio and professional information as requested.

Requirements

  • Primary casting focus is NYC-based content creators.
  • Models who divide their time between New York and Los Angeles are also encouraged to apply.
  • Must be interested in joining the Newmark Models roster.
  • Must be available to attend an in-person casting in NYC if selected.

Compensation

Not specified.

Job Description

Laika Cheesecakes & Espresso is hiring a full-time Content Creator to join its team in San Antonio. The company is looking for a creative professional who understands how to produce engaging social media content that people want to watch. The role will focus on creating Reels, TikToks, trend-driven content, behind-the-scenes footage, and product videos, with plenty of opportunities to showcase the brand and its cheesecake offerings.

Job Responsibilities

  • Create engaging Reels, TikToks, and other short-form social media content.
  • Film and edit high-quality video content.
  • Produce behind-the-scenes and product-focused videos.
  • Identify relevant social media trends and develop content around them.
  • Generate fresh, creative concepts that fit the Laika brand.
  • Help create content designed to attract attention and engage social audiences.
  • Work as part of the team in a full-time capacity.

Requirements

  • Experience creating Reels and TikToks.
  • Strong video shooting and editing skills.
  • Good understanding of what performs well on social media.
  • Strong creative instincts and plenty of original content ideas.
  • Availability for a full-time position.

Compensation

Not specified.

Job Description

Lux & Luna is seeking pregnant women and/or breastfeeding mothers who create UGC to collaborate on promotional content for the brand’s caffeine-free latte drink mix. The product is designed with different stages of motherhood in mind, and the brand is looking for creators who can produce relatable, authentic content around the product and their experience. Interested creators should provide a portfolio, their current UGC rates, and details regarding content usage rights when submitting.

Job Responsibilities

  • Create authentic UGC featuring Lux & Luna’s caffeine-free latte drink mix.
  • Showcase the product naturally in lifestyle-focused content.
  • Produce engaging content suitable for the brand’s marketing and social media needs.
  • Follow creative direction and agreed-upon deliverables.
  • Communicate rates and applicable content usage rights before the collaboration.

Requirements

  • Seeking pregnant women and/or breastfeeding mothers.
  • Must be comfortable creating branded UGC.
  • Able to produce natural, relatable lifestyle content.
  • Must provide a UGC portfolio for consideration.
  • Include current UGC rates with the application.
  • Provide information regarding proposed usage rights for the content.
  • Previous UGC or content creation experience is preferred.

Compensation

Compensation is negotiable based on the creator’s submitted UGC rates and usage rights.

Content Creator for Live Events and Social Media

Job Description

An events company is hiring confident, creative, and outgoing content creators to capture engaging social media content at live events. This content creator opportunity is ideal for people who enjoy working in energetic environments, interacting with guests, and filming memorable moments using an iPhone. Creators will capture crowd reactions, dancing, event atmosphere, and other standout moments for social media. Professional content creation experience, camera equipment, and video editing skills are not required.

Job Responsibilities

  • Capture engaging social media video content using an iPhone
  • Film crowd reactions, dancing, atmosphere, and memorable event moments
  • Move throughout live events to identify compelling content opportunities
  • Interact confidently and professionally with event guests
  • Create authentic, energetic footage suitable for social media
  • Use creativity and a strong eye for interesting moments and compositions
  • Travel to different event locations as required

Requirements

  • Confident, creative, and outgoing personality
  • Comfortable filming engaging content on an iPhone
  • Strong eye for social media content and memorable moments
  • Comfortable interacting with guests in busy event environments
  • Weekend availability required
  • Must be available to travel to events
  • No professional content creation experience required
  • Professional camera equipment and video editing skills are not required

Compensation

  • Paid content creator opportunity
  • Selected creators will receive compensation for their work

Job Description

A company developing the Hester M3 Pro, an innovative window-cleaning robot, is seeking female UGC creators aged 35+ to produce authentic promotional video content showcasing the product in a real home environment. Older creators are also encouraged to apply. The ideal creator is a native English speaker with a natural, authentic accent and access to an environment featuring substantial glass surfaces, such as large windows, floor-to-ceiling windows, glass terraces, or skylights. Creators from the USA, Canada, and UK are especially suitable.

Job Responsibilities

  • Create one main UGC video of up to 60 seconds.
  • Produce content using three different opening hooks.
  • Develop a natural, authentic script demonstrating the Hester M3 Pro.
  • Record voiceover and direct-to-camera segments.
  • Deliver three final edited video variations using different hooks with the same main body and CTA.
  • Provide all raw footage.
  • Capture one required B-roll shot showing dirt being removed from glass.
  • Capture 3–5 additional B-roll shots highlighting the product and its features.
  • Produce content suitable for perpetual paid advertising usage.

Requirements

  • Female UGC creators aged 35+; older creators are welcome.
  • Native English speaker with a natural English accent.
  • Creators from the USA, Canada, and UK are particularly encouraged.
  • Must be comfortable speaking naturally on camera and recording voiceovers.
  • Must have access to large windows or other extensive glass surfaces suitable for demonstrating the product.
  • Ability to create authentic, product-focused UGC content.
  • Must be able to provide edited deliverables and raw footage.

Compensation

Not specified.

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Expiration date:
08-22-2025

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