We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for brands like Nike, Amazon, Merck, and T-Mobile. Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.
There are four I’s in Initiative and these represent our core values and behaviors.
- INDIVID[YOU]ALITY – you bring your genuine and unique self to and into the work, every day.
- INSTINCT – you’re tuned in and armed with intelligence; you have a bias for action – shit happens when you’re around.
- IMPACT! – you care deeply about the impact you have on our clients, their customers, our community, the media landscape and our world at large.
- IMAGINATION – your ability to imagine and bring to life the ideas, solutions, and the future of Initiative, makes us THE create media agency in the world.
Company Perks:
- Discretionary Unlimited Vacation Time – Unlimited DTO / PTO
- Baby Bonding Leave (6-month parental leave + up to 10K in family planning
- reimbursement)
- 1K Cultureship – grant to support our employees’ passions and talents as we feel it
- will contribute to bringing their whole selves to work
- Employee Appreciation week (1 week off during August for us to relax and enjoy
- summer)
- We also offer various perks and discounts (ex. Gym discounts, ticket discounts,
- etc.)
- Winter Break – Closed off between Christmas and New Years
- 401K Match up to 6%
- Benefits (Medical, Dental, Vison, Life Insurance) – 1 month from date of hire
- # Paid Holidays / Bonus Holidays
- 1 Wellness Day per Month (any day off during the month of your choosing for you
- to enjoy and relax)
- Lucrative Referral Bonuses
Position Overview
As Group Director, Media Planning (Video/ Digital) you are at the forefront of bringing the next generation of planning to life. As the Design leader of your client group, you are ensuring the adoption and adherence of communications design principles across your client base, ensuring your team consistently delivers best in class idea led, culturally empowered communications ecosystems that drive effectiveness.
Responsibilities
- Act as lead design counsel for clients at key periods (e.g. annual planning) or across key projects (eg. New launches)
- Responsible for communications design product excellence across major planning initiatives across designated client base
- Lead the team’s adoption of best-in-class communications design approaches and innovation, and adherence to planning process
- Oversee collaboration with external partners (creative agency), and internal strategy and partnerships teams through the planning process to ensure creative excellence, strategic fit and commercial feasibility of the Connections Design approach
- Oversight of connections architecture development, analytics strategy and ecosystem delivery across owned, earned, shared & paid (OESP)
- Responsible for best-in-class quality and consistency of every output from the communications design client team they oversee, in line with the communications design discipline vision
- Responsible for ensuring profitable integration of Specialty Business Unit (SBU) leadership within design team
- Oversee opportunities to grow scope to appropriate communications design staffing levels and up-leveled talent on client assignments
- Manage the product outcomes for new business efforts across pitches for Communications Design resource, including casting talent, running brainstorms, and integrating with partnerships & SBU’s
Required Skills and Experience
- Experience within the Entertainment industry
- Experience in an integrated planning role in media, publisher / vendor, or communications discipline (digital, content)
- Experience with high budget clients that participate in the linear video and CTV Upfront
- Skilled at utilizing tools for optimizations
- Excellent communication skills both written and verbal
- Proven ability to develop and maintain high level professional relationships with senior clients, colleagues and vendors
- Strong organizational, analytical and leadership skills
- Strong experience/involvement in new business planning and presentations skills
- Initiative does not require candidates to have a college degree
Desired Skills and Experience
- 10+ years relevant experience with 5+ years leading, managing and motivating a team
- Category or audience experience as relevant per assignment
- Ability to lead strategic thinking for integrated marketing communication plans encompassing traditional and non-traditional media strategies
- Ability to ensure consistency and best practices across all projects; strong project management skills
- Ability to assess client needs for utilization and development of planning and research tools and resources
_____________________________________________________________________________________________
We See You
We embrace diversity, and our responsibility to maintain an inclusive environment is core to our culture and values. We see diversity of people and experiences as fuel for creativity and innovation needed to bring about the best experiences and services. A diverse workforce means we can grow together, be better problem solvers, and bring about long-term, meaningful change where we will achieve above and beyond our business goals. We are better together.
When you join Mediabrands, you join a global community and are valued for who you are – your lived experiences, the contributions you make, and the distinct perspectives you bring. Here, what you think and who you are is just as important as what you do. As we recruit, we are dedicated to looking beyond what a resume can show. If you think you’d be a great addition to the team but don’t have the exact experience or skills, we encourage you to apply and share your unique background with us. We see you at Mediabrands.
Wage and Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.
We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.
The salary range for this position is $xxx to $xxx. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.
Employment Transparency
It is the policy of Initiative, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodation may be provided to enable individuals with disabilities to perform the essential functions.
For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Initiative, please email [email protected].
About Mediabrands:
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). Mediabrands manages approximately $40 billion in marketing investment globally on behalf of its clients and provides strategic services and solutions across its award-winning, full-service agency networks UM and Initiative and through its innovative marketing specialist companies Reprise, Magna, Orion, Rapport, Healix, Mediabrands Content Studio and the IPG Media Lab. Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors. The company employs more than 13,000 marketing experts in more than 130 countries representing the full diversity of humanity. For more information, please visit our website: www.ipgmediabrands.com.
Initiative
Related jobs:
Film Crew Positions for Los Angeles Production
Job Description
A Los Angeles-based production is hiring multiple crew members for an upcoming shoot. This is a great opportunity for experienced and aspiring film professionals to join a collaborative team and contribute to a high-quality project across various departments.
Job Responsibilities
- Perform duties specific to your crew role (hair, wardrobe, lighting, props, production support, etc.)
- Collaborate with the production team to ensure smooth operations on set
- Follow direction from department heads and production leads
- Maintain professionalism and efficiency during filming
Requirements
- Open to non-union crew members
- Experience in your respective department preferred
- Strong work ethic and ability to work in a fast-paced environment
- Available for scheduled shoot dates
- Able to collaborate effectively with a team
Compensation
- MU&H Artist: $600–$1,200/day
- Assistant Wardrobe Stylist / Props: $300/day (3 hours)
- Gaffer (with grip truck): $1,500–$2,500/day
- Gaffer: $500–$1,000/day
- Set Designer: $500–$1,500/day
- Props: $500–$800/day
- Casting Wrangler: $200–$300/day (4 hours)
- Production Assistant: $100–$200/day (3 hours)
- Runner: $100–$200/day (3 hours)
Job Description
A vertical production filming in Georgia is seeking experienced and reliable crew members to join an upcoming project. This is a great opportunity for skilled professionals to collaborate on a fast-paced production and contribute to a dynamic creative team. The production is looking to fill multiple key crew positions.
Job Responsibilities
1st Assistant Director (1st AD):
- Oversee daily production schedules and ensure timely execution
- Coordinate between departments to maintain workflow efficiency
- Assist the director in managing set operations
Costume/Wardrobe Key:
- Manage wardrobe continuity and organization
- Prepare and maintain costumes for cast members
- Collaborate with production to ensure wardrobe aligns with creative direction
Prop Master:
- Source, organize, and maintain all props used during production
- Ensure props are available and properly placed for each scene
- Work closely with the director and production team for accuracy and continuity
Requirements
- Prior experience in the respective crew role
- Strong organizational and communication skills
- Ability to work efficiently in a fast-paced production environment
- Team-oriented mindset with a professional attitude
- Must be reliable and punctual
Compensation
- $400 per day
Job Description:
A production company is seeking experienced local crew members for an upcoming commercial photoshoot for a major brand. This project will take place in the greater New Orleans area and is looking for skilled professionals across multiple departments to support a high-quality commercial production.
Job Responsibilities:
- Assist in the execution of a commercial photoshoot production
- Perform duties specific to your role (production, lighting, sound, wardrobe, or makeup)
- Collaborate with the production team to ensure a smooth and efficient shoot
- Maintain professionalism and adhere to production schedules
- Provide personal equipment if required (for applicable roles such as Sound Mixer)
Requirements:
- Must be local to New Orleans, Louisiana
- Prior experience in your respective crew role
- Strong teamwork and communication skills
- Availability for the scheduled shoot
- Sound Mixers must provide their own gear and equipment list
Roles Available:
- Production Assistant (PA)
- Make-Up Artist
- Wardrobe Assistant
- Gaffer
- Key Grip
- Sound Mixer
Compensation:
- Production Assistant (PA): $300/day
- Make-Up Artist: $500/day
- Wardrobe Assistant: $400/day
- Gaffer: $500/day
- Key Grip: $500/day
- Sound Mixer: $750/day
Job Description
Jack Outside The Box Co. is seeking crew members for an upcoming production in Running Springs, California. This is a crew call for multiple on-set roles across production, camera, sound, and styling departments.
Job Responsibilities
- Collaborate with the production team on set
- Perform duties specific to assigned role
- Assist in maintaining smooth production workflow
- Support creative and technical execution of the project
Available Positions
- Hair & Makeup Artist
- Costume Designer
- Wardrobe / HMU Production Assistant
- Camera PA(s) / Gaffers (2 positions)
- Sound PA
- Additional Production Assistants (2 positions)
- Script Supervisor
- BTS Photographer
- BTS Videographer
Requirements
- Relevant experience for the role you are applying for
- Ability to work on set in a collaborative environment
- Resume, reel, or portfolio preferred
Compensation
- Not specified
Film Crew Members for Short Film Production
Job Description
An upcoming short film is now hiring crew members for a compelling narrative project centered on family, identity, and emotional discovery. This is a great opportunity for passionate creatives to collaborate on an intimate, story-driven film. The production is seeking dedicated crew professionals across multiple departments to help bring this vision to life on set.
Job Responsibilities
-
Support various departments including camera, lighting, and production
-
Collaborate closely with the director and production team
-
Execute assigned tasks efficiently during pre-production and filming
-
Maintain professionalism and teamwork on set
-
Assist in creating a smooth and organized production environment
Requirements
-
Open to individuals with experience or strong interest in film production
-
Available for scheduled shoot dates
-
Strong teamwork and communication skills
-
Ability to work in a fast-paced, creative environment
-
Passion for storytelling and independent film
Compensation
-
Opportunity to gain hands-on experience in a short film production
-
Build professional credits and expand your portfolio
-
Collaborate with a creative film team
Job Description
An upcoming feature film is assembling a production crew for the The Back Nine, a character-driven golf comedy set within the competitive world of amateur tournament play. The story explores the high-pressure environment of amateur golf, where egos are big, patience runs thin, and one bad swing can change everything.
Writer and director Rob Mabry, known for The Legend of El Chupacabra, is building a passionate Texas-based production team for a summer shoot. The production is seeking both experienced and emerging crew members who are interested in collaborating on a fast-paced, well-organized independent film project.
Job Responsibilities
Crew members will contribute to various aspects of production depending on the department selected. Responsibilities may include:
-
Assisting with daily film production tasks within the assigned department.
-
Collaborating with the director, producers, and department leads.
-
Supporting production logistics and maintaining an efficient workflow on set.
-
Helping maintain professional production standards during filming.
-
Assisting with creative and technical elements required for a feature film shoot.
Requirements
The production is seeking crew members for the following departments:
-
Assistant Directors
-
Camera Department (ACs, Camera Operators, DIT)
-
Grip & Electric
-
Production Sound
-
Art Department / Set Dressing
-
Hair & Makeup
-
Wardrobe
-
Script Supervisor
-
Production Assistants
-
Behind-the-Scenes Photo/Video
-
Social Media Manager
Additional qualifications include:
-
Ability to work collaboratively on an independent film production.
-
Comfortable working in a fast-paced and creative environment.
-
Ability to work on location at a physically demanding setting such as a golf course.
-
Film set experience is a plus, but passionate individuals willing to learn are encouraged to apply.
-
Must be able to work locally in San Antonio, Texas.
Compensation
This is an independent production. Final compensation will depend on crowdfunding and sponsorship funding currently underway.
Film Production Crew Members
Job Description
A feature film production is seeking skilled crew members to join an upcoming project filming in San Diego. This opportunity is ideal for experienced film professionals looking to collaborate on a feature-length production. The project is currently building its core crew across several departments, offering a chance to contribute to the filmmaking process from pre-production through principal photography.
Job Responsibilities
-
Assist with daily production tasks within your assigned department
-
Collaborate with the director, producers, and department heads to execute production goals
-
Support on-set operations including equipment setup, wardrobe, makeup, props, and camera preparation
-
Maintain professional communication and workflow with the production team
-
Ensure efficiency and organization during filming and production preparation
Requirements
-
Experience in film production or a specialized crew department
-
Positions available include assistant director roles, camera assistants, makeup, hair, costume design, set decoration, production design, grips, sound crew, prop department, and wardrobe team
-
Ability to work collaboratively in a fast-paced film set environment
-
Strong organizational and communication skills
-
Must be able to work in San Diego
Compensation
-
Opportunity to work on a feature film production
-
Professional networking and film production experience
-
Collaborative experience with an independent film team
Job Description
A production team is seeking men to portray dock workers in an upcoming filmed scene requiring basic stunt performance. This opportunity is open to individuals who have some stunt experience and are comfortable performing physical action sequences on camera.
Selected talent will help bring realism and energy to a dockside scene by performing choreographed movements under the guidance of the stunt coordinator and production team. Performers should be physically capable, attentive to safety instructions, and able to follow direction throughout the filming process.
Job Responsibilities
-
Portray dock workers in an action-based scene
-
Perform basic stunt movements under the supervision of the stunt coordinator
-
Follow choreography and direction from the production team
-
Maintain awareness of safety procedures during stunt sequences
-
Work collaboratively with other cast members and crew on set
Requirements
-
Male talent with some stunt experience
-
Physically capable of performing action or stunt-related movements
-
Comfortable performing on camera in a fast-paced production environment
-
Ability to follow safety instructions and choreography
-
Reliable, professional, and punctual for the production schedule
Compensation
-
$400 for approximately 6 hours of work
-
Opportunity to perform in a professionally produced scene with stunt coordination
-
On-set experience working with a professional film production crew
Job Description
An independent film production is seeking experienced crew members to join the team for an upcoming project. The production explores themes of love, loss, betrayal, and restoration, and aims to bring together a passionate team of creatives dedicated to high-quality storytelling.
The team is currently looking to fill several key crew positions across multiple departments. This is a great opportunity for film professionals who want to collaborate on a meaningful production and contribute their skills to an engaging independent project.
Job Responsibilities
-
Assist in the production of the film in your assigned crew role
-
Collaborate closely with the director, producers, and other crew members
-
Support on-set operations including camera, lighting, production, and continuity
-
Ensure tasks are completed efficiently and professionally during filming
-
Maintain clear communication and teamwork throughout the production
Requirements
-
Prior film or television production experience preferred
-
Ability to work collaboratively in a fast-paced production environment
-
Strong organizational and communication skills
-
Professional attitude and reliability on set
-
Relevant experience depending on the specific crew position
Open Crew Positions
-
Production Assistants (PA)
-
Gaffer
-
Makeup Artist
-
Script Supervisor
-
Director of Photography (DP)
-
Assistant Director (AD)
-
Additional crew roles may also be considered
Compensation
-
Compensation details will be discussed with selected crew members
-
Opportunity to gain experience on an independent film production
-
Networking and collaboration opportunities within the film industry
Job Description
A Los Angeles City College (LACC) student production is seeking volunteer crew members for an upcoming short film project filming in the Los Angeles area. The production is scheduled for a 1–2 day shoot on March 21–22, with locations expected around Los Angeles and Whittier.
The film follows an informant who delivers a final data drop to clear her name, only to realize she has given it to an impostor. Forced to partner with the real agent, she must race to recover the stolen drive before losing her only chance at freedom.
This opportunity is ideal for filmmakers looking to gain on-set experience, collaborate with other creatives, and add a project to their reel. Participants will receive copy, credit, and meals.
Job Responsibilities
-
Assist in production roles depending on assigned crew position
-
Collaborate with the director and production team during filming
-
Support filming logistics and on-set operations
-
Help maintain production continuity and organization
-
Contribute creatively and technically to the project
Open Crew Positions
-
Producer / Assistant Director (AD)
-
Casting Director
-
Cinematographer
-
Script Supervisor
-
Costume Designer
-
Key Grip / Gaffer
-
Boom Operator
-
Additional production or post-production roles may also be considered
Requirements
-
Interest in film production and collaborative projects
-
Ability to work on set during the scheduled shoot dates
-
Relevant experience for the selected role is preferred but not required
-
Resume or portfolio recommended for submission
Compensation
-
Volunteer position
-
Copy, credit, and meals provided
-
Opportunity to gain experience and build a professional portfolio
Job Description
A production team is seeking experienced hair and makeup artists (HMU) and a wardrobe stylist for an upcoming shoot in Miami, Florida. The project requires professionals who can create polished, professional looks suitable for a business corporate setting.
The selected team members will collaborate with the production and talent teams to ensure all on-camera participants are styled appropriately in corporate attire and camera-ready throughout filming.
Job Responsibilities
-
Provide professional hair and makeup services for on-camera talent
-
Style talent with business and corporate wardrobe looks
-
Ensure talent appears polished and camera-ready throughout the shoot
-
Collaborate with the production team and director to match the visual style of the project
-
Perform touch-ups and wardrobe adjustments during filming as needed
-
Maintain organization of styling tools, makeup kits, and wardrobe items
Requirements
-
Experience as a hair and makeup artist or wardrobe stylist for film, television, or commercial shoots
-
Ability to create professional corporate styling looks
-
Strong attention to detail and ability to work efficiently on set
-
Professional attitude and ability to collaborate with production teams
-
Reliable and able to work on location in Miami
Compensation
-
Paid opportunity
-
Non-union project
-
Opportunity to collaborate with a professional production team
Job Description
A production team is seeking a skilled seamstress to assist with wardrobe preparation and garment adjustments for an upcoming fashion-related project in Orlando, Florida. This opportunity is ideal for experienced professionals who are comfortable working in a fast-paced production environment and can deliver high-quality sewing and alterations for wardrobe pieces used during filming or photography.
The selected seamstress will work closely with the styling and wardrobe team to ensure garments fit properly and are production-ready. This is a paid opportunity for individuals with strong technical sewing skills and attention to detail.
Job Responsibilities
-
Perform clothing alterations and garment adjustments as needed for production
-
Assist the wardrobe team with garment preparation and maintenance
-
Ensure costumes and wardrobe pieces are properly fitted and camera-ready
-
Conduct quick repairs or adjustments during production if necessary
-
Maintain organization of wardrobe items and sewing supplies
-
Collaborate with stylists and production staff to meet wardrobe requirements
Requirements
-
Proven experience as a seamstress, tailor, or wardrobe assistant
-
Strong sewing, alteration, and garment repair skills
-
Ability to work efficiently under time constraints
-
Attention to detail and quality craftsmanship
-
Ability to follow wardrobe and styling instructions from the production team
-
Professional attitude and ability to collaborate on set
Compensation
-
Paid opportunity (rate disclosed upon selection)
-
Opportunity to work with a professional fashion or production team
-
Potential for future collaborations on similar projects