General Manager

Job Title: General Manager, Planet Playskool & NERF Action Xperience

Location: Garden State Plaza Mall, New Jersey

Job Type: Full-time

Reports To: CEO

Job Summary:

We are seeking a dynamic and experienced General Manager to lead the overall strategic direction and operations of our unique attractions and retail stores. The ideal candidate will possess strong leadership skills and capabilities within visitor attractions and experiential retail, with a proven track record in delivering both commercial and guest experience success. The General Manager will be responsible for overseeing all aspects of the attraction and retail store, including team member management, financial performance, guest satisfaction, and community engagement.

Responsibilities:

Leadership and Team Management:

• Provide effective leadership to a diverse team, fostering a positive and collaborative work environment.
• Recruit, train, and develop staff to ensure a high level of guest experience and operational excellence.
• Set and deliver operating, financial, and guest experience KPIs, implementing a people strategy that inspires motivation, growth, and development.

Operational Management:

• Oversee day-to-day operations to ensure a seamless and efficient guest experience.
• Develop and implement operational policies and procedures to enhance efficiency and safety.
• Create, manage, and measure all business plan budgets, controlling costs while maximizing revenue opportunities.

Guest Experience:

• Champion a guest-centric approach, ensuring a memorable experience for all visitors.
• Implement strategies to continuously improve guest satisfaction, feedback, and loyalty.
• Stay connected to industry and consumer trends, implementing innovative ideas to drive demand and visitation.

Marketing and Promotion:

• Lead the marketing team to develop and execute best-in-class plans that drive attendance, revenue, and repeat visitation.
• Ensure impactful multi-layer marketing plans that maximize peak trading periods as well as bolstering shoulder periods.
• Be well versed in attraction and experiential marketing mechanics, as well as trade initiatives, such as school groups, OTAs, associations etc.

Community Engagement:

• Act as a liaison between the attraction and the local community, fostering positive relationships.
• Implement community outreach programs and initiatives to build a strong connection with the surrounding area.

Qualifications:

1. Ideally a bachelor’s degree in Business, Hospitality, Tourism, or a related field.
2. Proven experience in a senior management role within the attractions, entertainment, retail, or related industry.
3. Strong financial acumen with experience in creating business plans, budgets, full P&L ownership and accountability.
4. Exceptional leadership and interpersonal skills with a focus on team development.
5. Excellent communication and negotiation abilities.
6. A passion for delivering outstanding guest experiences and a commitment to continuous improvement.
7. Flexibility to work weekends, holidays, and evenings as required.

Planet Playskool and NERF Action Xperience are operated by Brite Management LLC. Brite Management LLC (Brite) is a leader in delivering location-based entertainment operations and world-class visitor experiences. With a commitment to creating memorable experiences and brand affinity and connections, Brite is the strategic operating partner for numerous global brand entities.

Brite Management is an Equal Opportunity Employer. Our policy is clear: there shall be no discrimination on the basis of age, disability, sex, race, religion or belief, gender reassignment, marriage/civil partnership, pregnancy/maternity, or sexual orientation.We strive to be an inclusive organization and actively promote equality of opportunity for all with the right mix of talent, skills and potential. We welcome all applications from a wide range of candidates. Selection for roles will be based on individual merit alone.

Brite Management, LLC