Job Summary
The Channel Marketing Manager is responsible for the complete management of our lock portfolios (Kwikset Security, Signature Series, Electronics and Reliabilt) at Lowes and Menards across all omni-channel aspects of their business. Acting as a “hub” among multiple functional areas, you’ll co-develop merchandising, in-store promotion strategies, online promotion strategies, portfolio mix management, co-marketing partnerships with Sales Management and Marketing. This is your opportunity to influence the direction of the largest brands in this market within two of the largest Big Box outlets. Help develop strategies and new ways of working in rapid growth areas like Smart Home, consumer segmentation and targeting, data driven marketing, and integrated campaigns. We are looking for thought leaders with great execution capabilities who want to own a significant piece of this business.
Primary Duties and Responsibilities
(70%) Develop and execute Channel Marketing strategies
· Analyze POS for trends and opportunity to drive market growth at retail.
· Serve as the communication conduit between key account sales leaders and different internal functions. Adept at synthesizing complex issues and input into succinct summaries and action plans.
· Assume the project management role through the development and maintenance of complete and accurate project plans that ensure the timely implementation of merchandising programs, tradeshows, and collateral print material for new product launches.
· Develop promotional strategies and annual plans to achieve increased brand exposure and incremental sales with retailer.
· Lead cross functional teams in developing store fixtures, promotional & point of purchase materials. Seek new methods and improvements for communicating with end users in the retail aisle.
· Work closely with Consumer Insights, Product Marketing & Brand Marketing Managers to support ongoing priorities, including internal communication process, product presentations, line reviews, research and competitive intelligence
(20%) Channel Management
· Manages outside vendors as required for development in delivery of packaging and merchandising materials
· Collaborate with digital teams on functionality and content on retailer websites through established vendor portals
· Coordinate customer line reviews. Work with insights and product team with market research, mix analysis, and competitive insight during this process.
· Develop and manage Lowes tradeshow events including, promotional plan, booth layout, premiums, and logistics
(10%) Business processes
· Drive profitability through process improvement through mix and promotion strategies.
· Utilize performance metrics and analytics to gauge program effectiveness and adjust future proposals
· Manage annual budget, monthly forecasting and marketing purchase order process
· Contributes to HHI financial and business initiatives through established rhythms and assigned projects. Examples include pricing review, S&OP, and P&L performance.
Education and Experience Profile
· A bachelor’s degree in Marketing, Business Administration, or other related discipline. We will consider other degrees with relevant experience.
· 5- 7 years of business experience, including experience in Product Marketing, Brand Marketing, Sales, Trade Marketing and/or Consumer Packaged Goods (CPG/FMG), preferably in the home improvement industry. You should have the ability to manage a diverse customer group and portfolio.
· Experience with “Trade,” “MRO,” “COOP,” “Big Box” or mass merchant retailers is a bonus
Required Skills
· Practiced strategic thinking and planning capability and experience
· Superior presentation skills and comfort with a variety of audiences, both internal and customer facing
· Advanced interpersonal talents and excellent written and verbal communication skills
· Ability to work with diverse multi-national teams effectively
· Solid merchandising sense and problem solving skills
· Project Management experience within a milestone driven organization
· Strong financial acumen including solid P&L experience
· Firm grasp of concepts related to brand and product marketing, market research, product training, promotion, and pricing strategies
· Solid MS Office skills including Teams, Excel, Word and PowerPoint
· The ability to navigate in a large corporation while thriving in a smaller, entrepreneurial business
Work Environment:
Open to travel as needed. Up to 20% of the role.
This “base salary range” is a reasonable estimate for this position at the time of posting. Pay within each range is based on a variety of factors including, but not limited to, to primary work job-related knowledge, skills, experience, business requirements and geographic location. ASSA ABLOY conducts regular review of compensation ranges and therefore reserves the right to alter this range at any given time.
The above information on this description has been designed to indicate the general nature and level of work performed by employees within this job/classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
ASSA ABLOY is an Equal Employment Opportunity/Affirmative Action employer.
ASSA ABLOY Group
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