ASSA ABLOY Group

Job Summary

The Channel Marketing Manager is responsible for the complete management of our lock portfolios (Kwikset Security, Signature Series, Electronics and Reliabilt) at Lowes and Menards across all omni-channel aspects of their business. Acting as a “hub” among multiple functional areas, you’ll co-develop merchandising, in-store promotion strategies, online promotion strategies, portfolio mix management, co-marketing partnerships with Sales Management and Marketing. This is your opportunity to influence the direction of the largest brands in this market within two of the largest Big Box outlets. Help develop strategies and new ways of working in rapid growth areas like Smart Home, consumer segmentation and targeting, data driven marketing, and integrated campaigns. We are looking for thought leaders with great execution capabilities who want to own a significant piece of this business.

Primary Duties and Responsibilities

(70%) Develop and execute Channel Marketing strategies

· Analyze POS for trends and opportunity to drive market growth at retail.

· Serve as the communication conduit between key account sales leaders and different internal functions. Adept at synthesizing complex issues and input into succinct summaries and action plans.

· Assume the project management role through the development and maintenance of complete and accurate project plans that ensure the timely implementation of merchandising programs, tradeshows, and collateral print material for new product launches.

· Develop promotional strategies and annual plans to achieve increased brand exposure and incremental sales with retailer.

· Lead cross functional teams in developing store fixtures, promotional & point of purchase materials. Seek new methods and improvements for communicating with end users in the retail aisle.

· Work closely with Consumer Insights, Product Marketing & Brand Marketing Managers to support ongoing priorities, including internal communication process, product presentations, line reviews, research and competitive intelligence

(20%) Channel Management

· Manages outside vendors as required for development in delivery of packaging and merchandising materials

· Collaborate with digital teams on functionality and content on retailer websites through established vendor portals

· Coordinate customer line reviews. Work with insights and product team with market research, mix analysis, and competitive insight during this process.

· Develop and manage Lowes tradeshow events including, promotional plan, booth layout, premiums, and logistics

(10%) Business processes

· Drive profitability through process improvement through mix and promotion strategies.

· Utilize performance metrics and analytics to gauge program effectiveness and adjust future proposals

· Manage annual budget, monthly forecasting and marketing purchase order process

· Contributes to HHI financial and business initiatives through established rhythms and assigned projects. Examples include pricing review, S&OP, and P&L performance.

Education and Experience Profile

· A bachelor’s degree in Marketing, Business Administration, or other related discipline. We will consider other degrees with relevant experience.

· 5- 7 years of business experience, including experience in Product Marketing, Brand Marketing, Sales, Trade Marketing and/or Consumer Packaged Goods (CPG/FMG), preferably in the home improvement industry. You should have the ability to manage a diverse customer group and portfolio.

· Experience with “Trade,” “MRO,” “COOP,” “Big Box” or mass merchant retailers is a bonus

Required Skills

· Practiced strategic thinking and planning capability and experience

· Superior presentation skills and comfort with a variety of audiences, both internal and customer facing

· Advanced interpersonal talents and excellent written and verbal communication skills

· Ability to work with diverse multi-national teams effectively

· Solid merchandising sense and problem solving skills

· Project Management experience within a milestone driven organization

· Strong financial acumen including solid P&L experience

· Firm grasp of concepts related to brand and product marketing, market research, product training, promotion, and pricing strategies

· Solid MS Office skills including Teams, Excel, Word and PowerPoint

· The ability to navigate in a large corporation while thriving in a smaller, entrepreneurial business

Work Environment:

Open to travel as needed. Up to 20% of the role.

This “base salary range” is a reasonable estimate for this position at the time of posting. Pay within each range is based on a variety of factors including, but not limited to, to primary work job-related knowledge, skills, experience, business requirements and geographic location. ASSA ABLOY conducts regular review of compensation ranges and therefore reserves the right to alter this range at any given time.

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this job/classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

ASSA ABLOY is an Equal Employment Opportunity/Affirmative Action employer.

ASSA ABLOY Group

Business Unit Overview

The Hardware and Home Improvement (HHI) division of ASSA ABLOY, located in Orange County, CA, is a major manufacturer and supplier of residential locksets, residential builders’ hardware, faucets, and commercial locksets and doors, with a portfolio of renowned brands, including Kwikset®, Weiser®, Baldwin®, National Hardware®, Pfister™, EZSET®, and Tell. We have a history and reputation of blending trend-leading designs with game-changing innovation to deliver an exceptional consumer experience, earning #1 market share on most of our lines. If you’re passionate about smart home security and want to work with one of the leading brands in this space, then this may be a great place for you. Discover what it’s like to experience the support, resources, and processes of an established +$1B business (now part of the largest access control company in the world), while operating in a fast-paced and nimble subset focused on innovation and market leadership.

Job Summary

The Software Product Manager will lead the development and execution of a comprehensive software, firmware, cloud, and app strategy for the organization. This individual will help drive a best-in-class connected product experience by ensuring that software-related consumer benefits are thoroughly defined and successfully commercialized. Software excellence is a critical part of our connected and smart access control strategy, and this individual will help make this vision come to life within our product portfolio.

• Develop and manage the software roadmap for our connected lineup of smart access control products.
• Specify product software and firmware features and benefits through PRDs (Product Requirement Documents) for smart access control solutions
• Work closely with internal and external software partners to develop a best-in-class app user experience
• Define, communicate and manage detailed consumer benefits that drive technical requirements for our connected products and app experiences
• Work closely with engineering teams to drive definition, clarity, and overcome obstacles throughout each software sprint cycle

Primary Duties and Responsibilities

(30%) Roadmap

Define, Manage and Execute the Organizational Software & App Strategy

• Manage software strategy with the same vigor and focus that we apply to each new hardware product introduction including development of user personas and growth of targeted insights
• Develop roadmap of residential and multifamily connected app solutions
• Manage the execution of the software roadmap in collaboration with our cross-functional internal and external partners
• Construct and communicate the vision for the firmware, software, app, cloud and API experience to the internal organization and our external partners
• Thorough understanding of best-in-class consumer and partner software experiences

(45%) Software Product Management

Cross-functional leadership to define, prioritize, and deliver exceptional software experiences

• Become the organization’s software expert and liaison to drive a comprehensive and unified strategy.
• Alignment with the product marketing teams to incorporate software direction into each NPI
• Close collaboration with the third-party and internal software teams to help drive on time and on budget execution
• Generate detailed product requirements documents including feature definition and prioritization
• Oversee alpha and beta programs, monitor post-launch performance and drive root cause corrective action plans
• Manage day-to-day project definition and direction while overcoming obstacles in each software sprint cycle
• Gather smart home and business partner software requirements and build them into the roadmap

(15%) Product Marketing

Manage the Consumer Facing App communication Strategy

• Work with our branding and marketing to help drive the development of core marketing assets such as positioning, copy, photography, and screen fills
• Grow targeted user base, feature adoption, and live service engagement
• Manage cross-functional software-related launch readiness, commercialization, and outbound communications for the app and product feature additions
• Own all trade and consumer facing applications. Develop and execute regular enhancements and app updates based on market, competitor, and technology trend insights. Measure CX through app store ratings

(10%) Process Development

• Review existing processes, templates and tools and continue to drive efficiency and speed to market for our software solutions
• Improve standardized templates and processes utilized for software definition, development, requirements
• Ensure cross-functional visibility into development velocity relative to project timelines

Education and Experience Profile

• Bachelor’s degree or equivalent experience / MBA preferred
• Minimum seven years of software and app product management experience within the consumer electronics market, smart home experience preferred

Required Skills

• Strong leadership skills – ability to influence and manage large ideas across matrixed organizations
• Proven technical experience and skillset
• Strategic thinking and planning capability and experience
• Detail-oriented with excellent written and verbal communication skills
• Superior communication and project management skills
• 7+ years of software product management experience including complex technical products or systems
• Excellent problem-solving skills

Work Environment:

• Hybrid home/ office schedule in place in our Lake Forest, CA facility
• Remote work location would be considered for the right candidate
• Working conditions are normal for an office environment.

Pay Range: $116,984 to $171,576.

This “base salary range” is a reasonable estimate for this position at the time of posting. Pay within each range is based on a variety of factors including, but not limited to, to primary work job-related knowledge, skills, experience, business requirements and geographic location. ASSA ABLOY conducts regular review of compensation ranges and therefore reserves the right to alter this range at any given time.

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this job/classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

ASSA ABLOY is an Equal Employment Opportunity/Affirmative Action employer.

ASSA ABLOY Group