Basic Function: Oversee and execute day to day public relations efforts on behalf of Krupp Group clients and responsible for managing a supporting team. Develop original, out-of-the-box ideas to promote the brands, secure larger feature pieces and pitch trend stories. Focus on the bigger picture strategy and achieving client goals, alongside securing product placement.
Essential duties:
- Confidence in developing holistic comms + marketing strategies with a focus on editorial and media relations, but also inclusive of influencer and VIP activity and tactics.
- Auditing industry news, trends, and relevant events
- Brainstorming on new press vehicles, cross-promotion ideas and brand building opportunities for further client promotion
- Creating a working calendar for each client to keep their PR goals on track for the season
- Pitching stories and compiling press releases, to secure: Larger feature-type/ news pieces, Trend Stories, Profile pieces and Thought leadership and speaking opportunities such as podcasts and summits
- Consulting on and at times, writing materials for our clients such as: Bios, Interview responses and Thank you notes for gifts
- Communicating with clients regularly on PR needs such as: Status updates, Lookbooks, Images and News-worthy evolvements
- Orchestrating PR tactics for each client alongside the fashion calendar: Market Appointments, Mailers, Events, Press Releases
- Managing Account Managers, Account Executives & Coordinators on Implementing and evolving processes and new procedures, Client communication, Sample trafficking, Inventory and Press
- Relation building via Editor/ Stylist Appointments: Conduct seasonal press appointments for each client and Hold showroom appointments
- Overseeing coordination of all client events including Production and event logisitcs, Guests lists, outreach, follow up to secure attendance, Event recaps and Post-event follow up with attendees
- Daily communicating with editors, stylists, tastemakers and clients
- Reviewing monthly status reports and recaps before they are sent to clients
- Setting and Analyzing client and team KPIs and helping to ensure they’re achieved
Qualifications:
- At least 8+ years of experience of public relations work in the fashion industry
- Bachelor’s degree
- Self-motivated with strong organizational skills and ability to function effectively in a fast paced work environment
- Strong interpersonal communications skills and excellent writing skills
- Ability to manage several clients and their needs
- Proficient in MS Word, Excel and Outlook and familiarity with Fashion GPS is preferred
- Living in NYC Area
Benefits:
- Highly competitive salary
- Work/life balance with hybrid work model
- Generous frontloading PTO
- Summer Fridays: 1 pm office closures each Friday beginning Memorial Day through Labor Day
- Winter Fridays: 3pm office closures each Friday beginning Labor Day through Memorial Day
- Offices closed between Christmas and New Years
- Health, dental and vision insurance
- Flexible Spending Account & pre-tax commuter benefits
- Employee referral bonus
- Annual bonus opportunity
Krupp Group
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