Following another record-breaking year of creating the Twin Cities’ best consumer events, Greenspring Media is seeking a high-energy, multi-tasking maniac who excels at both event execution and marketing strategy.
In the role of Director of Events + Marketing, you’ll work closely with the Associate Publisher and join a small but mighty team responsible for the overall marketing of our marquee events, including Food + Wine, GrillFest, Fine Spirits Classic, Rhythm + Brews, CannaFest ,and Midwest Home’s Luxury Home Tour and Design Awards, and Greenspring’s vast portfolio of print and digital products—including Minnesota Monthly, Midwest Home, Meetings + Event Group and Group Tour magazine—as well as..
You will play a crucial role in shaping our company’s event brands, growing our audiences, and engaging with readers and event attendees through a wide range of events and marketing initiatives.
Responsibilities include:
- Event Planning + Execution: Plan, coordinate, and execute our portfolio of events, including everything from building the experience to achieving all revenue and profitability goals.
- Team Leadership: Help lead and mentor a team of sales, marketing, and event professionals, fostering a collaborative and results-driven work environment.
- Develop + Implement Marketing Strategy: Create and execute a comprehensive marketing strategy to drive brand awareness, engagement, and sponsor and exhibitor sales for our events and publications.
- Brand Ambassador: Ensure the company’s and individual product brand images and messaging remain consistent and aligned with mission and values.
- Partnership + Collaborations: Identify, pursue, and maintain strategic partnerships that will expand the company’s reach and impact, minimize expenditures, and create collaborative alliances.
- Budget Management: Oversee the budget for events, marketing, and travel + entertainment, ensuring resources are allocated effectively and goals are achieved.
- Data Analysis: Use data and analytics to measure the effectiveness of our campaigns, making data-driven decisions to optimize performance and help fil the sales pipelines for tickets, exhibitor, and sponsor sales.
Qualifications:
- Bachelor’s Degree in marketing, business or related field
- 5+ years of progressive sales, marketing, and event management with demonstrated success in accomplishing work through direct reports, building brands, from brand positioning through to the development of brand projection/communication elements
- 3+ years’ experience in the media industry
- 3+ years creating and executing existing and start up large-scale consumer events
- Strong leadership skills and experience managing teams to achieve revenue and profitability goals through mentoring and collaboration
- Past success leading integrated omnichannel marketing campaigns and working knowledge of the systems and analytics that support them resulting in meaningful efficiency/share/brand awareness gains
- Proficiency in digital marketing, social media, email marketing, and analytics
- Excellent written and verbal communications skills—equally at ease selling tangible and intangible concepts to potential clients, as well as representing the company on earned media segments (TV, radio, etc.)
- Exceptional organizational and project management skills
- Experience guiding and managing external partners (paid and trade), building long-lasting, mutually beneficial partnerships with key industry players, including associations, food and beverage distributors, etc.
- Excellent contract negotiation skills
- Able to collaborate effectively using broad range of influence styles to drive desired results
- Works well with others and is considered a true team player, with a can-do/will-do attitude; is not afraid to roll up sleeves and get dirty!
What We offer:
- Competitive salary, commissions, and benefits package
- A strong marketing and event platform, working alongside a team of dedicated best-in-class marketing and events professionals
- A highly fun, creative, collaborative, check-your-ego-at-the-door, and hybrid work environment (we work-to-live environment—not the reverse!)
- Opportunities for professional development and growth
To be considered for this exciting new role, please send us 1) a cover letter explaining why you’d be a great fit, 2) your resume, and 3) your salary requirements to jobs@greenspring.com!
Greenspring Media
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