Affiliate Brand Marketing, Influencer Development Manager

Affiliate Brand Marketing, Influencer Development Manager- Chattanooga, TN

Job.com Search combines expert recruitment teams with smart tech and a candidate-driven platform to expedite the hiring process.

Job.com Search and a Major Consumer Goods Manufacturer has joined forces to recruit an Ecommerce Manager/ Brand Manager due to incredible growth and expansion.

In the role, this candidate will be the Brand Champion and Ambassador strategically driving brand awareness through relationship building with key Strategic Partners, Advertising, and Public Relations.

The candidate will convey and translate strategy into action with the guidance and leadership of the Sr. Brand Engagement Manager while maintaining brand integrity across all company marketing objectives, initiatives, and communications for the purpose of increasing brand awareness, consumer demand, and enhance brand affinity.

Job Responsibilities:

• Assists in managing integrated advertising strategy to drive eCommerce-including potential affiliate marketing program and social commerce.
• Acts as a project manager for the management of assets for digital advertising, including paid social and PMAX.
• Explore and oversee strategies for licensing partnerships that will drive brand objectives and growth. Partners can come from Food and Beverage, Spirits, Wine, Major National Parks, Sporting Venues, Museums, and the Entertainment Industry optimizing partnership RO, Restaurants, Chefs, and Celebrities.
• In charge of the Company’s Squad Influencer Network managing all timely and effective communications to develop gifting programs with Key Ambassadors—to increase brand affinity on social media and the press.
• Develop relationships in the Relevant Culinary Sphere with Chefs, Restaurants, and Social Media Influencers to impact the Cuisine Community in shedding strong endorsements of the brand and products. Responsible for scheduling meetings, invites, leading PR efforts in conjunction with Sr. Brand Manager of Engagement.
• Assists in the creation and execution of marketing plans supporting overarching Go-To-Market strategies for new product introductions in alignment with PR, Advertising, Marketing Communications and Social Media.
• Advises and influences the Marketing Strategy and PR for the Museum and Factory Stores. Assists in the planning of Festivals (October-Fest) and other special brand events.
• Serves as a key brand leader with our external relationships and key outside partnerships.
• Manages the Company’s department budgets and contributes to Annual Brand Marketing planning processes and programs.

Experience and Skills:

• Strong Knowledge of Marketing Funnel and Modern Marketing Tool Kit—Social Media, PR, Advertising, and Email Marketing
• Experience working in or managing PR.
• Have experience in paid social campaigns- is a positive.
• Is passionate about Branding and Brands with experience in working with a Brand or Brands across multiple markets.
• Ability to interpret consumer research and turn insights into action.
• The ability to work cross-functionally throughout the entire organization and its departments.
• Creative strategies thinker capable of identifying trends and long-term opportunities.
• Be a problem solver and have critical and innovative thinking skills.
• Be a self-starter with a proactive innate drive.
• Have strong Communication and Inter-Personal Skills.
• Be knowledgeable and adept in Microsoft Office Suite.

Education:

Bachelor’s Degree in Marketing, Communications or Business.

Years of Experience:

The candidate should have 5 years of experience in Brand Marketing, Communications, Public Relations, or Advertising agency experience in Consumer Products- CPG.

Job.com Search is an equal opportunity employer.

Job.com Search