Marketing Coordinator

Title: Marketing Coordinator

Location: Cincinnati, OH

Division: Enerfab Power & Industrial

Direct Report: Sales & Marketing Manager

Company Summary:

Enerfab has over 120 years of experience, offering fabrication and construction capabilities to a wide variety of customers for the chemical, food & beverage, oil & gas, heavy industrial, and power industries. Founded in 1901, our company began making sealants and lacquers — including a patented formula for brewer’s pitch — for beer tanks and vessels. Over the last century, our expanded capabilities, project experience, safety record, and commitment to quality have made Enerfab one of the industry leaders in shop fabrication, field erection, and construction and maintenance services.

The Marketing Coordinator will play a vital role in promoting our brand, engaging with clients, and supporting the growth of our business.

Key Responsibilities:

Marketing Campaigns:

• Collaborate with the Marketing Manager to plan and execute marketing campaigns, including email marketing, social media, and content marketing.
• Assist in developing campaign strategies, content calendars, and marketing materials.

Content Creation:

• Create and edit marketing collateral, including brochures, flyers, presentations, and digital content.
• Assist in writing and proofreading marketing content, such as blog posts, articles, and press releases.

Event Coordination:

• Coordinate and support the planning and execution of industry events, conferences, trade shows, and webinars.
• Assist in booth setup, promotional materials, and event logistics.

Market Research:

• Conduct market research to identify industry trends, competitive analysis, and potential opportunities.
• Assist in analyzing market data and customer feedback to inform marketing strategies.

Email Marketing:

• Assist in managing email marketing campaigns, including list management, content creation, and performance tracking.
• Ensure compliance with email marketing regulations.

Reporting and Analytics:

• Monitor and report on the performance of marketing initiatives, website traffic, and social media engagement.
• Provide insights and recommendations for optimization.

Administrative Support:

• Provide administrative support to the Marketing Manager, including scheduling meetings, managing calendars, and maintaining marketing files and records.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 1-2 years of experience in marketing, preferably in a B2B or construction-related industry.
• Proficiency in digital marketing tools, content management systems, and social media platforms.
• Strong written and verbal communication skills.
• Creative mindset and attention to detail.
• Ability to multitask, work independently, and meet deadlines.
• Knowledge of design software and basic graphic design skills are a plus.

Enerfab