Our Brand: Qunol
Qunol is a market leading CoQ10 and Turmeric supplement sold in most major retail stores like Costco, Walmart, CVS, Target, and more. Qunol’s patented formula’s offer superior absorption at a value compared to our competitors’ products.
Learn more about us at: www.qunol.com
Will oversee all Qunol DSP, Display, & Programmatic Activations to help with retail growth strategies. Working within a dynamic, fast-paced, highly collaborative group, this person will need to align and expand tactics across the full funnel to deliver traffic, revenue, and new customers to the brand. Working closely with external agencies and cross functional team members, s/he will be responsible for the day-to-day performance of Display platforms including Amazon DSP, Google Display Network, Trade Desk, Walmart Connect, and others.
Key Responsibilities
- Lead all Display activations and strategy for the brand. Tactics should be inclusive of the full funnel including conversion, consideration, and building into awareness.
- Expand and define the role of video and OLV across the funnel while providing best practices to help optimize content across the portfolio.
- Provide internal knowledge sharing of Programmatic and DSP needs and help solidify a unified Display strategy to best support all Retailers.
- Manage external agency relationships, performance, and future opportunities.
- Manage paid media budgets and forecasting as well as quarterly/monthly/weekly reporting.
- Advocate for the customer journey and be a part of the Qunol eCommerce pod in partnership with eCommerce customer team, creative and brand team.
- Collaborate with search/social/TV/OTT leads to plan, develop and execute new customer acquisition programs, retention programs and retargeting tactics through paid media channels.
- Project manage creative assets for paid media channels, including advising on best media practices, briefing creative agencies, and trafficking ads to agency partners.
Other responsibilities and learning opportunities
- Lead the activation of new brand launches on a day-to-day basis. Ensure execution is in-line with the go-to-market plan signed off
- Optimize content based on A/B testing.
- Identify new insights/ learning to identify new territories, events, activation opportunities
Qualifications
- Minimum 3+ years of experience within digital marketing and paid media channels, with hands-on expertise in DSP platforms.
- Minimum of 3+ years of experience with Amazon search experience.
- Bachelor’s degree in Business Administration, Marketing, or any related field preferred
- Proven track record of successful campaign launches and executions
- Ability to lead cross-functional teams and collaborate effectively with various departments.
- Strong social and cross-cultural skills, with a demonstrated commitment to diversity, equity and inclusion
- Ability to apply analysis to influence business decisions to drive performance
- Highly collaborative and the ability to work as part of a team
- Strong communication skills, both written and verbal.
Benefits:
We offer a competitive base salary and a comprehensive benefits package with a choice of health plans that includes medical, dental, vision, a 401(k) investment package along with paid time off.
Our company is an equal opportunity employer and does not discriminate on the basis of race, religion, color, national origin, age, sex, gender, gender identity, gender expression, genetic information, disability or any other characteristic protected by law.
Quten Research Institute
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