Are you passionate about sports, bowling, and entertainment to bring people together?
QubicaAMF is the global technology and products leader for bowling entertainment centers, and we’re looking for a passionate and energetic Product Marketing Manager to join our quest as we are Making Bowling Amazing!
You’ll be part of our Technology Division, which delivers an AMAZING bowling experience for consumers and empowers our customers to maximize their entertainment business.
The Product Marketing Manager will act as the business owner responsible for a portfolio of technology products that enables our customers to operate their businesses and deliver superior guest service at every interaction effectively and efficiently. The Product Marketing Manager will oversee various business functions, including marketing strategy, communication channels, product positioning, online and offline promotions, and market research. This includes supervising the entire product life cycle and, in collaboration with the Product teams, leading systematic processes to ensure the “voice of the market” is always represented, driving decisions with customer-centric feedback and data.
You’ll be part of a passionate and highly motivated international team where doers lead and doers are the most successful. We are creating the products of tomorrow and today and driving bowling and entertainment forward. Your expertise and efforts will play a critical (and rewarding) part in bringing people together for a lifetime of striking moments!
Essential Functions
- Develop business plans that identify the product’s value proposition, addressable market, serviceable market, and business metric objectives.
- Define the business and pricing models, assess the effectiveness of marketing and sales programs in all target markets, and adapt them accordingly to maximize results in each segment.
- Own and define product positioning, messaging, unique selling propositions (USPs), and feature communication that resonate with our target buyer personas. Develop and execute marketing programs, promotions, and campaigns in collaboration with Marketing Communications to create demand and maximize the adoption of our products.
- Lead the planning and execution of product launches, go-to-market strategies, and KPI definition related to the market success of new and existing products.
- Understand and support our sales channels, develop materials and messaging for Sales, conduct training, and help Sales effectively leverage those tools.
- Be the “messenger of the market” from the outside into the rest of the organization and support the definition and execution of qualitative and quantitative market research to highlight customer segment opportunities, needs, and pain points.
- Act as a product subject matter expert by keeping the pulse on the market, designing, managing, and updating reports to collect key product use cases, customer priorities, and customer operating needs.
- Provide ongoing competitive intelligence on key competitors’ products in key segments and geographies. Ensure that learnings are shared with Sales and Product Managers and work with Product Management to analyze competitors’ products and create comparison charts.
- Take part as needed in the Company customer centricity processes, gathering product and market requirements, collaborating with the VP Technology Products and Product Management teams on ongoing improvements and feature prioritization of the product portfolio.
- In cooperation with other company functions, identify and cultivate technical and commercial partnerships to bring the right product solutions into our larger ecosystem, covering a diverse international customer base.
Required education and experience
- 5+ years of product marketing management experience, ideally with SAAS B2B solution.
- Bachelor’s degree (technical, marketing, or business preferred) or related education, experience, or equivalent.
- MBA a plus
- Entertainment, recreation, and/or hospitality subject matter expertise a plus.
- Able to travel both domestically and internationally; a valid passport is required. Some travel required (10% – 20%)
QubicaAMF Worldwide
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