A Walter’s Automotive Group Marketing & Social Media Coordinator must have outstanding organizational and research skills and is expected to be a creative individual with fantastic communication skills. An ideal candidate must have excellent time management skills, a can-do attitude and a love for digital marketing.
To ensure success, a Marketing & Social Media Coordinator should be detail-oriented and have a good understanding of marketing techniques with a keen interest in providing a consistent brand voice across all marketing activities. Top candidates will exhibit critical thinking skills, strong problem-solving skills and a meticulous attention to detail. Additionally, candidates will be well versed in all social media formats including; Facebook, Instagram, YouTube, Tik Tok, etc. and other emerging media.
Marketing & Social Media Coordinator Responsibilities
- Social Media
- Growth Strategy
- Engagement Strategy
- Content Creation
- Account Maintenance
- Content Posting Strategy
- Event live posting
- Reporting
- Website Maintenance
- Updating Specials
- Updating Seasonal Creative
- Employee Page Maintenance
- QC Website Updates
- Weekly Sales Emails and Monthly Newsletter Content Creation and execution
- Key liaison between dealerships and marketing partners
- Graphic Design
- Web Providers
Marketing Specialist Requirements
- Bachelor’s degree in Marketing/Communications or related.
- Working knowledge of Dealership sales and service practices; leasing, rebates, etc..a plus.
- Critical thinker with strong problem-solving and research proficiencies.
- Ability to comprehend and interpret competitor strategies and consumer behavior.
- Solid organizational skills and detail oriented.
- Ability to work under pressure and meet strict deadlines.
- Creative mind with superb written and verbal communication skills.
- Proficient in Microsoft Office, Word and Excel
- Facebook Advertising a plus
- Working knowledge of Dealership sales and service practices; leasing, rebates, etc..a plus.
Walter’s Automotive Group
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