Director of Social Media and Influencer Marketing

MAKEUP BY MARIO is looking for a Director of Social Media and Influencer Marketing to join their growing team. In this strategic leadership position, you will be the architect of the brand’s social media strategy and influencer campaigns. With the support of your incredible team of Content Producers and Community Manager, this role will have a severe, direct impact in the brand awareness, community growth and overall success of the company.

Primary Duties & Responsibilities:

• Architect and manage the development of the brand’s social editorial calendar, translating high-level marketing strategy and messaging into relevant weekly and daily content.
• Develop differentiating campaign and evergreen social content strategies, concepts, and programming to achieve business goals.
• Closely oversee production of all owned and paid social content from brief to execution, leveraging a variety of internal and external creative resources and working closely with brand founder.
• Collaborate with internal and external creative stakeholders to ensure all social content has an ownable narrative and consistent brand identity.
• Constantly propose fresh creative ideas while analyzing data and consumer trends to identify relevant opportunities that challenge status quo.
• Actively balance the storytelling for both the educational, artistry aspects of the brand and commerce-driven content
• Help develop and manage a multi-tiered influencer strategy to increase social reach and EMV
• Spearhead campaigns to identify, recruit, and activate influencers, including contract management and negotiation.
• Ensure the results of the multi-tiered influencer strategy are measurable and reported on frequently.
• Help define goals and KPIs for social platforms, ensuring they are being met and scaled
• Oversee and approve monthly reporting
• Develop & mentor your team of Content Producers and Community Manager

Qualifications & Competencies:

• Minimum 6-8 years relevant experience, 3-4 in a management position, brand or agency side
• A creative thinker with a strong visual aesthetic who is highly engaged with social media
• Experience running and managing successful influencer campaigns
• Ability to think bigger picture and anticipate needs, but also get into the weeds to effectively execute in a fast-paced, constantly changing environment
• A deep understanding of competitive landscape, trends, and emerging platforms.
• Must have experience working in Color cosmetics, preferably MUA brand
• Previous founder brand experience helpful
• Comfortable with data, with an understanding of how data informs social strategy and content
• Agile and nimble with the ability to quickly pivot strategies and plans as needed
• Resourceful and proactive with a strong attention to detail
• Excellent multi-tasking and time management skills

MAKEUP BY MARIO