Tipico is an energetic, passionate, bold tech company, and we love sports! Tipico has recently expanded to the US market, establishing offices in Hoboken, New Jersey and Denver, Colorado. We are driven by our core values: passion, progress and trust. Our goal is to build the best possible mobile sports betting product in the industry, in order to amplify the emotions of millions of sports fans every day. Let’s Make This Interesting ™
Please note: this role is located in our Hoboken, NJ office; we work off a hybrid model and come into the office 2 days per week.
Job Description
The Performance Marketing Manager, Casino will report directly to the Head of Media & Acquisition and will partner with stakeholders across the company, as well as with 3rd party partners, to ensure profitable growth of our growing Casino product.
As a key member in the marketing department, the Performance Marketing Manager, Casino will use their deep expertise in digital to manage various acquisition channels including Paid Media, Affiliate, ASO, OOH and more. Key duties and responsibilities include:
- Manage day-to-day relationship with various agencies for Casino product initiatives, including Social, Display, SEM, Affiliate, SEO and ASO
- Partner with cross-functional stakeholders to develop strategies to support new content, new state and product launches
- Collaborate with peers across the marketing organization to develop and set best practices for compelling ads, effective landing pages, and process optimizations to improve conversion rates throughout the funnel – be a change agent and immerse into innovative creative
- Optimize our Casino marketing budget based on the channels and tactics that have the lowest CPA
- Own testing plans and running various tests against different variables (ads, audiences, landing pages, etc.) with the purpose of identifying new opportunities
- Dive into data to understand trends in channels, diagnosing issues, and relaying findings to various stakeholders, demonstrating what’s working and not working
- Optimize on a regular basis, to ensure we test into new platforms and reach a broader set of consumers
- Manage a mix of brand awareness media and performance marketing media, building a halo effect to our brand to reduce overall CPAs
- Coordinate with the Content Team on the delivery of advertising creative, copy, and animations
Qualifications
- 3+ years in a performance marketing, digital, or paid acquisition role
- Familiar with online gaming industry and some of the companies that dominate this new, growing industry
- Must have deep expertise in at least one channel you will manage, and capable of learning
- Super organized taskmaster; Strong presentation skills
- Demonstrated project management skills
- Comfortable being challenged and seeking challenge from colleagues and stakeholders
- Ability to think outside of the box, be innovative, adaptable and come up with creative solutions to changing business challenges
- Goal-orientated and results driven with the ability to see the bigger picture
- Sports Industry, specifically Sports Betting and Casino, experience is a plus, but not required
Additional Information
What’s in it for you:
- Work in an environment where you, your work and ideas matter and have an impact.
- You will be a be part of the newest and up and coming USA online iGaming and sports betting companies in the market.
- Work in a new and young business with high growth potential.
- Build your own success story together with us.
- Work with self-organized, self-responsible and entrepreneurial employees.
- Start-up feeling, backed-up by a leading European sports betting house. We are a high-volume business and are taking off in the US!
- Competitive salary, Medical, Vision, Dental Benefits, Unlimited PTO, and more
Salary range for this position is $95k – $105k plus annual bonus.
Tipico – North America
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