DJI is looking for a Junior Influencer Marketing Specialist with prior marketing experience who is passionate about DJI products and is eager to build meaningful partnerships with influencers, content creators and external partners to create inspiring content and to promote DJI brand and products in North America. You will have the opportunity to support North America KOL campaigns including new product launch promotions, product reactivation promotions, and other content creation initiatives.
Responsibilities:
1. Collaborating with marketing manager to develop influencer marketing strategies and implement the campaigns;
2. Identify the best external partners (mainly DPs/producers/content partners/social media influencer), according to different marketing needs, negotiate and manage contractual commitments, build and maintain proactive and positive relationship with external partners.
3.Proactively seek and develop new integration opportunities in film/TVc/commercial project in videography and filmmaking industry.
4. Activate partners to contribute to DJI’s product launch campaigns and content creation projects, speak at DJI events, beta test and provide feedbacks to new products;
5. Manage video and photo content delivered by partners from sourcing to approval to publishing to storing on DJI’s content library;
6. Coordinate with other teams and brand partners to distribute DJI content and increase impact;
Requirements:
• Bachelor’s degree or above;
• At least 2 years of experience in marketing, video production or business development, familiar with videography/filmmaking/photography industries;
• Ability to manage and build relationships with DJI’s existing and prospective partners (influencers and content creators);
• Excellent interpersonal, communication and negotiation skills; Strong analytical skills, high business acumen, and self-driven;
• Successful candidates will demonstrate a high degree of tenacity;
Preferred:
• Experienced in influencer sponsorships, cross-team coordination and/or project management
• Passionate about videography/filmmaking/photography, the camera industry, and drone technology
• Profound knowledge of North American social media and creative landscape
• Familiar with video post-production (Adobe Premiere or Final Cut Pro)
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