Summary of the Position: The Director of Consumer Marketing will oversee the company’s consumer brands commercial and marketing strategies to drive profitable growth and achieve leadership of Nutramax products. The Director of Consumer Marketing will understand the commercial aspects of business as well as the supplement market. They will be an integral member of the commercial team, helping develop and implement the company’s go-to-market and growth strategies. They will be responsible for planning, coordinating, and executing sales and marketing plans with key accounts to achieve consumer brand sales targets and category leadership. Responsibilities will include channel strategy development, account planning, annual budgeting, brand management, forecasting, promotional planning, and relationship building with key customers.
Roles and Responsibilities:
· Lead the development of the consumer brands marketing strategy and sales plans with key customers in accordance with corporate goals.
· Manage and build relationships with accounts to deliver annual sales and profit targets in domestic markets and establish short and long-term sales goals for products.
· Manage and grow capabilities of the consumer marketing team, which includes brand team members.
· Provide P&L oversight for key accounts to maximize profitability by growing top-line sales and managing selling and advertising expenses.
· Lead the development of online shopper insights and category innovation and become the category captain with key partners.
· Lead the strategy behind events and sponsorships that include influencers, tradeshows, and other events.
· Maintain expertise of the supplement landscape and online competitors, identifying trends and online growth opportunities.
· Develop annual sales and marketing plans and create and execute annual promotional plans for products with customers.
· Collaborate cross-functionally with ecommerce, retail, digital, and healthcare practitioner sales teams to help define go-to-market strategies from product concept to product launch through analysis and research to meet customer needs.
· Streamline logistics in the development and delivery of marketing resources to support brands go-to-market strategies
· In collaboration with Demand Planning, create annual forecasts and provide monthly updates and inputs to allow for on-time delivery.
· Propose marketing based on market demand and insights and advise regarding promotional opportunities.
· Assist with brand protection and collaborate with Brand Protection and Marketing to remedy problems.
Minimum Requirements:
· 10+ years of CPG sales and marketing experience domestically
· In-depth understanding of the supplement industry, healthcare, and developing executing sales and marketing strategy, plans, and campaigns.
· Strong commercial and analytical skills – experience analyzing data and actively communicating business unit KPI’s to the executive team and other business units
· Working knowledge of ecommerce contracts, negotiation, and understanding of general terms and conditions
· Experience growing organizational capabilities
· Domestic travel 10%-20%
· Dietary Supplement experience in both retail and healthcare practitioner channels a plus” .
Education and Experience: Bachelor’s Degree or equivalent in business or sales/marketing related discipline. MBA or other relevant advanced degree, a plus.
Supervisory Responsibilities: Yes
This position is 100% on site in our Lancaster, SC headquarters.
Nutramax Laboratories
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