Digital Marketing Manager

My Senior Health Plan is looking for an experienced Marketing professional with a strong background in Digital Marketing and Marketing Automation!

As the Marketing Manager you will not only help us use web technologies to achieve our business growth and development, but you will also manage our search engine optimization to increase lead and client retention. You will identify needs and new opportunities to better increase marketing strategies, employee processes, and maximize ROI. For this position, you should be creative and comfortable working with a team. Ultimately, you should be able to effectively connect our company with our clients, current business, and any new business down the road. We look forward to meeting you.

APPLY TODAY!

RESPONSIBILITIES

• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Partner with marketing, recruiting, sales, and client service leaders to automate business processes
• Track, report, and analyze comprehensive website analytics and email strategies to drive lead generation, enrollment completion, and client retention
• Optimize copy and landing pages for search engine optimization and paid marketing campaigns
• Perform ongoing paid keyword discovery, expansion and optimization
• Perform A/B testing of templates, subject lines, content, and other email and landing page components to identify areas for improvement and optimize results
• Build self-service dashboards on the platform and provide insights on results
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Research and analyze competitor advertising links
• Optimize copy and landing pages for search engine optimization
• Manage and maintain email suppression lists
• Manage task list to launch campaigns on time and according to specifications

REQUIREMENTS

• Minimum of 5 years’ recent experience with email and/or marketing automation systems such as Salesforce
• Well-versed in performance marketing, conversion, and online customer acquisition
• Up-to-date with the latest trends and best practices in search engine marketing
• Strong Experience with website analytics tools and Excel skills (Pivot tables, Vsort, etc.)
• BS/BA degree in Marketing or a related quantitative related field, and/or 10+ years of recent automation experience
• Strong analytical skills and experience generating SEO reports
• Up-to-date with the latest trends and best practices in SEO and inbound marketing

BENEFITS

• Competitive base pay
• Medical, dental, vision, and life benefits
• 401(k) match and Profit-sharing plan
• Office located in the Brentwood area of Nashville, TN
• Paid Sick Leave
• Paid Vacation
• Paid holidays
• A positive company culture!

My Senior Health Plan is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, religious creed, gender, sexual orientation, gender identity, gender expression, transgender, pregnancy, marital status, national origin, ancestry, citizenship status, age, disability, protected Veteran Status, genetics or any other characteristic protected by applicable federal, state, or local law.

*All offers of employment are contingent upon successfully passing a pre-employment drug test, background check, and Healthcare Sanctions inquiry.

• *My Senior Health Plan* participates in E-Verify.*

My Senior Health Plan