Marketing Manager

Job description

Position Summary

Purpose:

Define, manage, and enhance the Perfectress image and brand in the hair extension market. Lead efforts to better understand, attract, and retain customers. Develop and manage marketing campaigns to promote Perfectress products and services through targeted marketing efforts.

Responsibilities:

• Leads the development and implementation of a marketing plan
• Leads the development and implementation of a merchandising and display strategy
• Leads the development of a brand strategy aligned with the Perfectress’ values, mission, and goals that include development, implementation and enhancement of the brand
• Implements our brand’s marketing strategies by leveraging the appropriate resources and social channels
• Leads the development, communication, and assessment of marketing tactics (e.g. advertising, promotions, incentives, events, etc.) that reach targeted prospects
• Measures and regularly reports of the effectiveness of marketing tactics using metrics such as ROI and Cost / Benefit Analysis
• Monitor hair extension market trends and may also utilize customer insight technologies such as Customer Relationship Management (CRM) applications to gain deeper customer understanding (Ex Salesforce & Hubspot)
• Determines how to pursue various customer segments through targeted solutions and services required
• Defines and manages advertising budget; develops monthly, quarterly, and annual advertising activities (e.g. google ads, influencers, social media, etc.)
• Acts as a liaison between the sales, product and marketing team
• Ensures appropriate marketing and public relations communications for all departments
• Regularly interfaces with department managers to articulate our strategies and seek input and feedback related to marketing tactics.
• Present monthly marketing KPI’s to product team
• Manages the Marketing Coordinator position

Experience, Education, Skills and Knowledge:

• 3-5 years’ experience in a strategic marketing management environment.
• Bachelor’s degree in Marketing or equivalent experience required.
• Strong marketing competencies, including market analysis and value proposition creation
• Detailed oriented with project management skills, with demonstrated ability to scope a project from start to finish with key milestones, required tasks, dependencies, and timelines

Job Types: Full-time, Part-time, Contract, Internship

Salary: $50,000.00 – $80,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Supplemental pay types:

• Bonus pay

COVID-19 considerations:

All customers are required to wear masks, surfaces are sanitized weekly, and all staff members have received vaccinations.

Ability to commute/relocate:

• Cherry Hill, NJ 08034: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Marketing: 2 years (Required)

Work Location: In person

Perfectress US Inc