Define, manage, and enhance the Perfectress image and brand in the hair extension market. Lead efforts to better understand, attract, and retain customers. Develop and manage marketing campaigns to promote Perfectress products and services through targeted marketing efforts.

Responsibilities:

Leads the development and implementation of a marketing plan
Leads the development and implementation of a merchandising and display strategy
Leads the development of a brand strategy aligned with the Perfectress’ values, mission, and goals that include development, implementation and enhancement of the brand
Implements our brand’s marketing strategies by leveraging the appropriate resources and social channels
Leads the development, communication, and assessment of marketing tactics (e.g. advertising, promotions, incentives, events, etc.) that reach targeted prospects
Measures and regularly reports of the effectiveness of marketing tactics using metrics such as ROI and Cost / Benefit Analysis
Monitor hair extension market trends and may also utilize customer insight technologies such as Customer Relationship Management (CRM) applications to gain deeper customer understanding (Ex Salesforce & Hubspot)
Determines how to pursue various customer segments through targeted solutions and services required
Defines and manages advertising budget; develops monthly, quarterly, and annual advertising activities (e.g. google ads, influencers, social media, etc.)
Acts as a liaison between the sales, product and marketing team
Ensures appropriate marketing and public relations communications for all departments
Regularly interfaces with department managers to articulate our strategies and seek input and feedback related to marketing tactics.
Present monthly marketing KPI’s to product team
Manages the Marketing Coordinator position

Experience, Education, Skills and Knowledge:

3-5 years’ experience in a strategic marketing management environment.
Bachelor’s degree in Marketing or equivalent experience required.
Strong marketing competencies, including market analysis and value proposition creation
Detailed oriented with project management skills, with demonstrated ability to scope a project from start to finish with key milestones, required tasks, dependencies, and timelines

Job Types: Full-time, Part-time, Contract, Internship

Salary: $50,000.00 – $80,000.00 per year

Benefits: