Director of Growth Marketing

Company Details:

Our company is focused on revolutionizing digital engagement. By equipping content providers and media entities with tools to foster positive dialogues, they are effecting a constructive transformation in the online realm. The commitment of the organization to cultivating a more secure and inclusive digital environment harmonizes with its objective of nurturing resilient communities and augmenting audience interactions.

• $400M Funded
• Late Series Stage – Gearing up towards an IPO
• Hybrid 2 days in the office (NY) Role

Role Details:

What You Will Do:

As the Director of Growth Marketing, you will play a crucial role at the intersection of marketing activities and business outcomes. Focusing on tangible objectives such as lead development and nurturing, enhancing Partner awareness and satisfaction, and positioning the organization as an industry leader, you will be accountable for strategic guidance, creative development, and tactical optimization of both paid and organic marketing funnels.

Your Day-to-Day Tasks:

Performance Marketing:

• Generate and nurture new leads.
• Conceptualize, establish, manage, and enhance campaigns across diverse channels like LinkedIn, SEM, email (HubSpot), etc.
• Analyze performance and implement data-driven optimizations aligned with OKRs.
• Provide insights for budget allocation, audience targeting, and segmentation.
• Offer insights for content and campaign creation and forecast campaign performance.

Events:

• Develop the event and community strategy.
• Collaborate with the Marketing Manager to execute the events strategy, encompassing both owned events and sponsorships.

Social Media:

• Collaborate across departments and with the creative team to formulate and execute a social media strategy.
• Accountable for social media growth strategy and execution.
• Responsible for social media growth OKRs.

What You’ll Bring:

• Possess an analytical mindset and a methodical approach to analyses, enabling the discovery of crucial insights and formulation of impactful campaign recommendations.
• Exhibit enthusiasm for brand marketing and the ability to transform substantial ideas into reality.
• Capable of collecting and analyzing audience insights to shape innovative marketing and acquisition strategies.
• Hold over 6 years of marketing experience, ideally within a B2B context.
• Comfortable operating in a hyper-growth startup environment, setting ambitious goals and achieving them independently.
• Familiarity with marketing automation and analytic tools such as Salesforce, HubSpot, Google Analytics, Google Optimize, Google Tag Manager, WordPress, SimilarWeb.
• Demonstrated past accomplishments in crafting digital marketing campaigns that yield measurable outcomes, such as increased pipeline.

What You’ll Get:

This role is eligible for equity, bonus and benefits, including:

• Premium health benefits including comprehensive vision, medical, and dental.
• 401k + matching up to 4%.
• Uncapped PTO policy!
• Phone reimbursement.
• Telehealth plan with 24/7
• Access to a dedicated team of physical and mental healthcare providers.
• Company-sponsored Life and Accidental insurance.
• Team events, holiday parties, and outings

Kasmir Associates