Social Media Marketing Manager

Role Overview: Last Crumb is seeking a highly motivated and creative Social Media Manager to support our growth efforts on TikTok, Instagram, and YouTube. The ideal candidate has a passion for content creation, storytelling, writing, and pop culture. 

We are looking for a creative individual who isn’t afraid to push the boundaries and create content that is unapologetic, entertaining, and sparks conversation.

Last Crumb is one of the fastest growing DTC food brands on the market. We are entertaining serious applications only.

NO RESUMES WILL BE CONSIDERED WITHOUT COMPLETED QUESTIONNAIRE AND EMAIL COVER LETTER:

Please fill out this questionnaire and let us know in the cover letter why you feel you are the perfect fit for this position. https://docs.google.com/forms/d/e/1FAIpQLScz2MhaWN_-xoGEHaHf1j7oyHzI-dkxioclRL2Se5Wwp9-GkA/viewform

Responsibilities: 

Social Strategy: 

• Gain a deep understanding of Last Crumb and bring enthusiasm to create elevated and one-of-a-kind content for a fast-growing, luxury brand 
• Own Last Crumb’s social strategy to drive engagement, reach, and virality 
• Develop monthly content calendars to meet brand goals and guidelines
• Collaborate cross-functionally with influencer activations, product launches, PR, brand campaigns
• Manage, strategize, and allocate content creation dollars effectively 
• Monitor, analyze, report on content metrics and make recommendations for improvements 
• Ability to set and meet performance goals

Content Creation: 

• Continuously brainstorm ways to grow reach and engagement through on-trend and socially relevant content
• Storyboard ideas that translate into compelling, breakthrough social campaigns across multiple channels 
• Concept, produce, edit, and post content across multiple platforms on a regular basis, ensuring content is optimized by channel and on brand 

Community Management: 

• Write, draft and post content 
• Monitor and report on feedback 
• Respond to and engage with consumers on social channels through DM’s and comments 
• Manage re-posts and outreach 
• Be the voice of the Last Crumb brand 

Requirements:

• 1-3 years of social media and content creation experience
• Proven track record of creating engaging content across multiple platforms 
• Deep understanding of key social media channels such as TikTok, Instagram, YouTube, Twitter, Threads  
• Comfortable concepting, creating, shooting, and editing content. Proficient in Adobe Creative Suite and other similar tools.
• Up-to-date on trends & cultural moments. 
• Strong attention to detail and an eye for creating compelling and elevated content 
• Self starter with effective time and project management skills. 
• Team player: willing to partner cross-functionally
• Availability to work on-site as needed to capture content in our Pasadena kitchen  

About Us:

Last Crumb was created so customers never have to settle. At Last Crumb, our mission is to confidently deliver an unparalleled experience of indulgence, blending luxury and exclusivity in each cookie we craft. We strive to invoke, unapologetically, an emotional connection with our consumers by delivering elevated moments every step of the way. 

Our vision is to pioneer a new era in the cookie industry where Last Crumb is the global benchmark for luxury.

Last Crumb