POSITION
The High Jewelry Category Director is an experienced product expert who will use first hand insight and understanding to grow and develop the High Jewelry business in North America. This candidate will manage the category and address assortment optimization, pricing and competitive analysis. This Director will serve as an ambassador for the category, internally and externally, providing product education to the network. Success will be measured by increased sales revenue, productivity and improved market share.
Becoming a BOLD Bulgari team member means being part of an authentic, passionate work environment, while working for a CONTEMPORARY brand of worldwide renown. Among our most imperative challenges is to
recruit BRILLIANT, PASSIONATE and INNOVATIVE people to join our team. As a global player, Bulgari is committed to all issues affecting diversity, and we recruit and hire employees from around the globe, ensuring that everyone has the BOLD opportunity to succeed. We find that employees from different cultural, linguistic and national backgrounds provide us with an EXQUISITE knowledge for understanding complex international markets. Beyond diversity, we actively promote Corporate Social Responsibility, as we insist on maintaining a safe and open environment, where UNIQUE people can express their own ideas and passions.
ESSENTIAL DUTIES
- Ensure Market and Competition analysis to benchmark Bulgari Product Positioning and all Marketing levers.
- Steer Product Strategy based on market trends, competitor’s strengths/weaknesses and competitive advantages
- Coordinate Marketing brief development to define the Product Portfolio, new collection structure, brand positioning, price, cost target, margin, expected revenues, etc.
- Manage product Life Cycle, defining strategy (new items, carry over, obsolete items) in coordination with HQ
- Define distribution strategy and allocation for HE products and work with HQ to define assortment for store network
- Create sales forecast for HE and monitor sales results
- Participate in the Product Development Process to ensure local needs are met
- Cooperate with central/local functions to organize Corporate/local events.
- Cooperate with Visual Merchandising to define Visual merchandising guidelines and sales support materials.
- Develop strategic planning (3 Year Plan and yearly budget, revenues, share of markets, cost/margin).
- Constantly liaise with Store Managers collecting feedbacks on products and on customer reactions and provide recap to local management and HQ for follow up.
- Prepare and distribute briefs and reports on a regular basis to ensure that all store managers and staff are completely aware of new products, merchandising guidelines and sales analysis.
- Monitor competition assortments creating trend reports and providing competitive analysis and researches.
- Partner closely with the Retail Training Team to analyze existing content, identify learning opportunities, and create any necessary content to address needs.
- Prepare sales teams to host High End clients at High Jewelry events.
- Identify learning opportunities within Private Client Relations Manager and High Jewelry Club members and address in partnership with Retail Training and High Jewelry Team.
- Support in-store trainings to upskill Client Advisors in gemstone knowledge and communication.
- Help develop current High End Client Advisors through training and coaching as well as future High End Client Advisors.
- Collaborate on the Onboarding process of all regional retail hires.
- Assist in the localization of any HJ training initiatives launched by central training.
- Collaborate with interdepartmental committees or task forces, as necessary.
KEY COMPETENCIES
- Experience working in a luxury environment is essential
- Expertise in jewelry, with a focus on gemstones and exceptional craftsmanship
- Gemologist or GIA certification preferred
- Track record of success in product merchandising or similar field
- Demonstrated experience coaching and mentoring client advisors in a luxury retail environment
- A people person with high energy and a drive to succeed; a natural relationship builder
- Professional, approachable, knowledgeable, and gracious in all interactions
- A focus on quality and an evident passion for our product and service is critical
KPI’S
- Achievement of sales targets
- Improvement of KPIs (productivity, sales/boutique, etc.)
- Expense budget control
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