Market Development Manager

Spiked Coconut Water Market Development Manager

SUNBOY – Summit County, Colorado – Full-time

The nation’s leading custom coconut company, CoCo & Co, has launched the world’s first ready-to-drink spiked coconut water, SUNBOY. Be part of the founding team in your state and help build a fun tropical brand from the ground up. This is the perfect role for an experienced beverage salesperson who is an energetic coconut lover with an entrepreneurial mindset.

Market Development Manager Role

You are responsible for sharing the brand story and promoting good energy with licensed On/Off-Premise accounts, account decision-makers, and distributor partners. The purpose of the role is to develop the market by growing the brand’s fan base and increasing the brand visibility, velocity, and sales volume of SUNBOY.

As Market Development Representative you will build strong relationships externally with account partners, our distributor partners, and account managers to ensure SUNBOY stays top-of-mind in the market.

Responsibilities

• Account management and prospecting responsibilities in assigned territory
• Establish, develop and maintain positive relationships in the trade and with distributor and agency partners
• Plan and implement marketing strategies alongside distributor brand managers
• Work with BA’s to schedule samplings and other fun events
• Work closely with distributors on coordinated sales efforts, and work withs
• Assist the Head of Sales in ABP, QBR and Incentive Programs 
• Analyze and present future growth opportunities
• Partner with account holders
• Keep up-to-date on market trends and competition
• Identify strategies to boost sales
• Develop and maintain strategic partnerships with key retailers and other groups

The Ideal Candidate

• Friendly, confident and outgoing
• Highly motivated and target driven
• Excellent communication and negotiation skills
• Strong relationship management skills
• Prioritization and time management skills
• Existing relationships in the market or region preferred, but not required 

Requirements

• 1+ years beverage alcohol sales experience with supplier or distributor
• Deep knowledge of alcohol industry
• Must have and maintain a working vehicle and a clean driving record
• Night and weekend availability as needed
• Ability to lift 25 lbs

Compensation

• $60,000 to $85,000 base compensation for this role. Individual offers are based on skills, experience, and qualifications.
• This role is eligible for our bonus program: Earn an additional 20% of base salary as annual bonus when pre-established metrics are met.
• Health benefits
• All the spiked coconut water your heart desires!

About SUNBOY Spiked Coconut Water

Coconuts make people happy. That’s why founders Luke McKenna and Yair Tygiel started sourcing and importing fresh coconuts for cocktail service almost a decade ago. A whimsical idea to throw coconut parties from tropical bike carts on the Brooklyn Bridge has grown into a business that now produces quality canned cocktails made with hydrating coconut water and premium fruit juices. SUNBOY’s mission is simple: to spread joy with coconuts.

We are deeply committed to diversity and inclusion to ensure that SUNBOY is a fun and supportive workplace for all. 

You must be at least 21 years of age to work for SUNBOY.

SUNBOY Spiked Coconut Water