About Snack Media
Since 2007, Snack Media has been helping publishers to monetize their inventory and allow them to focus on what they do best – content. Publishing is deeply ingrained in our DNA as we also own and operate dozens of sports websites, so we understand our partners needs and provide added value services to make their lives easier. We have a dynamic and growing advertising network that includes sites such as The NFL, WWE, WhatsOnNetflix, ViralThread, & Rugby Pass, to name a few. It is a very exciting time to join Snack Media as its ambition just got bigger and looking to expand into new frontiers since the acquisition from Valnet Inc.
The Role
As the leader of monetization you will be responsible for maximizing our partners revenues on a day to day basis with support of a team of 3 direct reports. Reporting directly into the General Manager you will help lead the strategic agenda of the department. A crucial part of this role is to stay up to date on the latest developments in the market to recommend and test new technologies, help develop internal tools and manage relationships with internal and external stakeholders. As we continue to scale, a key role of this position will be to implement new processes, best practices and tools that allow us to continue scaling from 500 publishers to several thousands.
Responsibilities
- Lead strategic initiatives to improve yield and develop new revenue opportunities.
- Establish processes and build automation that allows scaling from hundreds of partners to thousands.
- Support ad ops team on day to day troubleshooting.
- Collaborate and guide tech team in the development of new tools and adtech.
- Manage relationships with key internal and external stakeholders.
- Monitor direct and programmatic campaign delivery to make sure the campaigns reach the target audience, run smoothly, and exceed clients’ expectations.
- Seamlessly work across direct and programmatic channels as well as planning, delivering, and optimizing toward awareness and performance driven KPIs.
- Work with team on troubleshooting technical ad related issues.
- Maintain the various reports for tracking revenue and inventory and surface insights and recommendations to leadership based on the models and analyses.
- Work with Pub Sales team on establishing benchmarks for sales pitches.
- Develop quantitative analysis, ad hoc reports, models, to support decision making
- Attend industry events.
- Promote both the Snack Media and your personal brand.
Key Skills & Experience
- 10+ years of work experience in ad operations.
- Superb technical understanding of publisher monetization technologies for display and video – including GAM, header bidding, programmatic operations, affiliate marketing, and Digital Media.
- Experience managing operations with multiple sites.
- A proven self-starter who is comfortable with both taking initiative and working in collaboration.
- Data driven thinking and excellent quantitative skills.
- Detail oriented with strong written, verbal & presentation skills.
Interests
- Passionate about all sport, entertainment, automotive and all things digital advertising.
- Keen to further their career in a commercial role within digital media and more specifically digital advertising.
Other
- Full-time
- Competitive Salary (plus commission & bonus)
- Based in Miami, FL
- Medical, Dental and Vision benefits
Snack Media
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