Associate Director, Paid Search

Direct Agents is…

AWARD WINNING + DIVERSE

Minority Founded and Led

48% BIPOC, 38% of senior leadership

62% Female, 42% of senior leadership

5x Winner of Crain’s Best Places to Work (2022, 2021, 2020, 2019, 2018)

Best Employer for Young Careers winner of Digiday’s Work Life Awards 2021

Most Dedicated to Employee Growth finalist in Digiday’s Work Life Awards 2021

2x Winner NYC Top Workplaces (2022, 2021)

GROWTH ORIENTED + LEARNING MINDSET

25% growth this past year across the company

2x speed for individual learning and career development

Ways You’ll Make an Impact

• Work on a variety of clients/verticals (including e-commerce, entertainment, mobile apps) and manage daily strategy and execution of paid search campaigns that drive revenue/sales/users while maintaining effective cost per acquisition (CPA) or return on ad spend (ROAS)
• Develop and implement performance driven campaign strategies and optimizations for clients
• Research and understand client business models, products/services, verticals, and competition to create and manage campaigns that drive true business profitability and growth
• Work with search team and directly with clients to communicate campaign results, strategy, issues or needs
• Deep dive into analytics data to form the basis of campaign strategies and optimization
• Work with different channels teams to develop successful omni-channel strategies
• Expand beyond search distribution to effectively run campaigns on YouTube, display, Apple Search Ads, Bing Ads, new Google Ads Betas and more!
• Analyze and optimize campaigns from a variety of perspectives including conversion rates, keyword bids, impression shares, seasonal/geographical trends, search queries, keyword and ad copy research and development, landing pages, conversion funnel, quality score, competition, distribution channels, etc to achieve maximum ROI for clients
• Help train and guide team of analysts
• Work with business development to audit and develop custom pitches

Fast Tracked Professional Growth

As an independent and nimble agency, you have a direct hand in the speed of your growth. Some of the opportunities you’ll have to thrive as a thought leader include:

• Small group mentorship and real face time with executive leaders
• Access to internal and external trainings and conferences across technical skills, professional growth, and leadership and management
• Strategic roundtable discussions
• Marketing certifications (Google, Facebook, Amazon, etc.)
• Inclusion in marketing initiatives including our blog posts, podcasts, videos and more
• Speaking opportunities (internal and external)
• Award submissions opportunities (team and individual)

What You’re Bringing

• 4-5+ years of experience in Search Marketing, preferably with ecommerce/entertainment/direct response clients
• Excellent analytical and problem solving skills
• Ability to prioritize tasks, multitask, and manage time efficiently
• Possess a “big picture” perspective, but immediately willing to ‘roll up your sleeves,’ and do whatever it takes to get the job done
• Having an expert understanding of customer acquisition and direct response online marketing a big plus
• Familiarity with HTML, website design, and web analytics. CSS and Javascript is a plus

Special Notes

• This role will be located in our NYC office and our office is now open for hybrid work on a 3-2 schedule. You must reside, or be willing to relocate, within commuting distance of the office for this role.

The Essentials & Our Perks

• A competitive salary $100,000 – $110,000 with reviews based on performance
• Regular performance reviews occur at 1, 3, 6, 11 month marks during onboarding and biannually after that.
• Health, dental, vision, and mental health benefits including access to providers like:
• One Medical, Talkspace, KindBody, and Health Advocate
• Paid Time Off, Birthdays, Volunteering Time
• PTO ranges from 15 – 24 days/year with additional days allocated for sick time
• A newly built and sun drenched penthouse office with incredible views over Flatiron
• Our ‘Acceleration Hub’ is our new NYC HQ located on 5th Ave in the heart of the Flatiron District
• Help getting here including access to commuter benefits and annual memberships to Citibike
• Complimentary assortment of healthy snacks and fresh fruits in office
• A new MacBook Pro laptop for ease of work in office or remotely
• Dog friendly office!
• An inspiring atmosphere with supportive colleagues and innovative projects
• Future career development opportunities with internal and external opportunities for professional growth and networking
• Epic regular team building and company parties
• An unwavering belief that we can build, create and grow together!

Our People First Culture

At Direct Agents, hybrid is about:

• Human connection and establishing strong working relationships
• Fostering a tailored approach for team members’ rapid growth
• Making space for camaraderie and just for fun moments
• Prioritizing mental health & overall wellness

Our ERG initiatives include:

• WoDA – Direct Agents’ women powered employee resource group which works to pave the path to leadership for all women through monthly workshops
• State of the World – helps provide an open forum to discuss the social movements of our time and how we can have an impact on them
• Opportunities to get involved with the community through mentorship, community service, and pro bono marketing services

If you’re looking for a new role with space to directly influence the business and company culture, apply today!

Come As You Are

We think of our organization as a tight-knit team built on a foundation of respect. Your gender, your skin color, who you love, or who your big shot uncle is doesn’t make a difference here. Direct Agents is a progressive and open-minded meritocracy. If you’re smart and good at what you do, come as you are.

We are proud to be an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Direct Agents makes hiring decisions based solely on qualifications, merit, and business needs at the time.

Direct Agents