Marketing Manager – Higher Education Studio
At TreanorHL, we believe there is no greater purpose than to improve the quality of life for all people. We strive to enhance spaces where engagement, healing, inspiration, and enrichment can happen and where people do more than just live and work…they thrive. With every decision we make, every interaction we have, and every milestone reached, we ask ourselves…are we helping someone thrive today?
TreanorHL is a nationally recognized full-service planning and design firm with 11 offices across the U.S. We provide exceptional design solutions tailored to satisfy our clients’ unique and complex design challenges.
We are actively recruiting a Marketing Manager for our Higher Education Studio.
If you want to
- Positively impact the success of our company,
- Positively impact the success of our Higher Education Studio, and
- Advance and impact students’ academic, social, and personal success,
We’d love to talk to you!
The ideal candidate will possess the following traits:
- Strategic Thinking: An ability to synthesize a wide variety of information, prioritize goals, and create strong ideas to achieve those goals.
- Writing Skills: Ability to take disparate information, craft compelling prose from scratch, and edit information from multiple sources for voice and tone; proven ability to write persuasive written communications.
- Graphic Design: Strong conceptual design ability to oversee the design and execution of exceptional information design in print.
- Project Management: Strong ability to motivate, mobilize, and lead a team to accomplish a goal while creating a positive work environment.
- Relationships: Ease in cultivating and maintaining relationships within the marketing and business development community to strengthen relationships with clients and partner firms.
This position will focus on our Higher Education studio and reports to the Chief Marketing Officer.
Marketing Managers partner with the firm’s Studio, its Leaders, and the Marketing Team in executing the firm’s marketing and business development efforts, specifically including formulating strategy, identifying priorities, tracking return on investment, client interviews and meetings, content generation and updates, communications, and providing quality control for marketing deliverables, such as qualifications and proposal responses.
Marketing Manager responsibilities include:
- Participate in Studio Strategic Planning.
- Lead efforts in developing Marketing and Business Development Plans with Studio leadership.
- Lead research efforts in support of the studio’s marketing/business development strategies. This research includes information on competitors, target clients, projects, potential markets, industry best practices, and economic factors impacting the firm’s business development efforts.
- Identify, track, and manage all opportunities and leads executing a business development plan.
- Provide quality control, guide, and manage project pre-positioning efforts, RFQ & RFP responses, and interviews while working with Marketing Coordinators to execute production and delivery.
- Create content, as required, and quality control on marketing collateral – website, brochures, social media, presentation materials, etc.
- Develop and monitor annual marketing budgets to align with business development plans.
- Guide conference/tradeshow participation strategy – based on the studio’s overall strategic goals, including measuring investment return, fostering follow-up, and accountability.
- Confirm that data is maintained relative to marketing and business development, i.e., resumes, project descriptions, photography, client references, partner firms /consultants, and vendor information.
- Lead efforts to place thought leadership pieces in whitepapers, articles, press releases, etc.
Ideal candidate qualifications include the following:
- Four-year college degree in marketing, communications, or a related field.
- Minimum seven years’ experience in marketing, preferably in the professional services environment (architecture, engineering, or construction).
- Proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint), Adobe Creative Suite (InDesign, Photoshop), CRM database (Deltek Vantagepoint), intranets, and social media platforms.
- A positive attitude and the desire to solve problems creatively and resourcefully.
- Eagerness to learn from and engage with a smart, fun team of professionals.
- Motivation and ability to work independently or as part of a growing team.
- Flexibility and interest in being challenged.
- A curious mind and the desire to play a part in our growing firm’s story.
- Ability to travel periodically.
A glimpse into our excellent employee benefits:
- Hybrid-friendly and flexible working arrangements
- Competitive Paid Time Off
- Comprehensive health benefits + a matching 401k plan
- Paid Parental Leave
- Student Loan Assistance
- A variety of professional development and mentorship opportunities
- Coffee, soda, and kitchen treats
Salary Range (DOE): $85,000 – $95,000
Notice to External Search Firms: TreanorHL does not accept unsolicited resumes and will not be obligated to pay a placement fee for unsolicited resumes. TreanorHL engages with search firms directly for hiring needs.
TreanorHL offers competitive salaries, excellent employee benefits, and an inviting work atmosphere. To learn more about our people, projects, and benefits, please visit our website at www.TreanorHL.com, and to submit your resume for employment opportunities, go to our careers page at https://www.treanorhl.com/careers.
TreanorHL is committed to employing a diverse workforce. We recruit and retain staff without regard to gender, race, age, race, age, marital status, sexual orientation, gender identity, disability, veteran status, or any other status protected by federal, state, or local law. We are an Equal Employment Opportunity, Affirmative Action, and E-Verify Employer.
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