Social Media Marketing Manager

Overview

We are seeking an outgoing creative-minded social media marketing expert with at least three years of experience managing all aspects of social media for a brand. We are looking for someone who has created content, developed a social strategy, grown awareness, improved brand engagement, and made data-driven decisions based on KPIs and best practices to grow the brand(s) they manage. As our social media manager, you will work with our team of creative pros and marketers to develop a comprehensive social strategy to drive our business growth initiatives. You will be responsible for helping create content, scheduling distribution across all platforms, and implementing all social strategies at Live Bearded.

Live Bearded is a fast-paced, dynamic e-commerce company based in Tempe, AZ, and developing a cohesive social strategy with outstanding content that drives results is critical to our success. Founded in 2016 by two best friends, Spencer and Anthony started Live Bearded to help Beardsmen look, feel, and be their best. At LB, we love to have fun, support each other and most importantly, support our customers. Over the last 7 years, we’ve had the privilege of serving hundreds of thousands of Beardsman from all over the world and we are just getting started.

Our goal with social media is to create, curate and publish content that expands our brand awareness, increases our reach, drives engagement, and leads to conversion turning followers into customers and raving fans. As a brand, we have three pillars of content that guide our content efforts. We want to educate, entertain, and encourage. First, we want to educate our community on all things men’s grooming. Then we want to entertain them with fun lifestyle content (aka brotherly ball-bustin’ and some good old fashion shenanigans), and finally, we want to encourage them with mindset and personal development content.

The right candidate is highly motivated, disciplined, and loves working in a fast-paced results-driven work environment. You strive to be the best you can be in all areas of your life and are someone who shares these core values:

Actions > Words

• You lead by example in everything you do, walk with integrity, talk with honesty, hold yourself accountable, and always do the right thing. Your standards are high, and your commitment to living with purpose is even higher. You lead, not follow. You believe, not doubt. You create, not destroy. You want to be a force for good.

Whatever It Takes

• You take massive action in the pursuit of your goals, intentions, and commitments. You apply creative problem-solving and critical thinking to find outside-the-box solutions and opportunities in every obstacle and setback. Simply put, you do whatever it takes to get the job done.

Community Obsession

• You believe the greatest gift we can give someone is the gift of being seen, heard, and understood and you strive to give this gift as you support, encourage, and inspire your team, and our community with every interaction. You have a “one client” focus, are obsessed with creating WOW Experiences, and treat everyone with kindness and respect.

Better-Every-Day

• You believe it’s your responsibility to Do Better every day, to learn from your mistakes, grow through your failures, and strive to be the best you can be. You seek personal excellence in all areas of your life, take radical responsibility for your results, and are committed to constant and never-ending improvement.

FREEDOM

• You are a trailblazer who carves your own path and willingly goes into the unknown in spite of fear, doubt, or uncertainty. You embrace the uncertainty of life and live your life by a set of principles and values. You run towards the fight, stand up for what you believe in, and will always hold the line.

Gratitude

• You believe life is happening for you, not to you and you choose to live every day with appreciation and gratitude for the obstacles and opportunities life presents you. You strive to live with a positive, can-do attitude and lead from a place of love, compassion, and kindness.

If this sounds like you, and you want to work in a fun, fast-paced results-oriented work environment, you might be the perfect candidate for this opportunity.

Responsibilities

A day in the life of our social media manager might include: creating/curating compelling content, planning and developing social media campaigns, scheduling content distribution across all social platforms, or testing new social strategies to increase reach, engagement, and followers. You also analyze best performers, track KPIs, look for trends, and connect with our ambassadors or recruit new ones. Here’s an outline of everything you must do:

Social Strategy

• Develop and manage a cohesive overarching social strategy by studying trends and what’s working now. Monitor trends, and new features, and look for new opportunities to increase engagement and brand growth. Manage and execute the social strategy across all brand social platforms, and maintain a content calendar and posting schedule.

Content Creation

• You manage our social media with a content calendar and create content like stories, reels, TikToks, lives, and blog posts for the brand. All content created should fulfill the social strategy and fall into one of our content pillars. You ideate new content opportunities, test new campaigns and evolve our content for the different platforms. You are comfortable being on camera as a voice and spokesperson for the brand in reels, TikToks, lives, blog posts, etc.

Content Distribution

• You schedule and publish our content across all social channels using best practices, times, frequencies, etc. based on the individual social platforms. You have an excellent understanding of all the different platforms and have the ability to optimize our content distribution for each platform for improved results.

Analytics & KPIs

• You understand what data points we need to measure and manage, how to analyze what is working, and what’s not working, and can make data-driven decisions to optimize and improve our social media performance. You maintain a scoreboard of KPIs to track our growth and progress by creating an analytics dashboard that measures and manages the productivity and success of our social strategy. These data points should help inform decisions and allow us to optimize and improve our overall approach.

Subject Matter Expert

• You must be a subject matter expert on all things social media, content strategy, social trends, and the evolution of the industry. You understand algorithms, how to improve reach, and study what makes content shareable, viral, and what creates engagement. Then as an expert, you adjust our social strategy to deliver better results based on first principles. You present new ideas based on data, social trends, and customer feedback/engagement so we can iterate and improve our social content and create higher levels of engagement.

Ambassador Recruitment & Management

• Build relationships with influencers, ambassadors, and potential brand partners to create mutually beneficial win-win opportunities. Manage ambassador program, develop an avatar-driven ambassador matrix, and paid content creators for diversity, creativity, and content leverage.

Team Collaboration

• You must coordinate with the content team, marketing team, and operations when necessary to execute product launches and sales promotions with a cohesive visual strategy and posting schedule. You must be able to effectively communicate and work with a variety of people to complete projects and campaigns.

Requirements

In addition to everything listed above, we believe the ideal candidate for this role has the following skills and meets these baseline standards.

• You understand digital marketing strategy and are always looking for ways to test new ideas, improve performance, maximize engagement, and test new ideas and strategies to grow our social following and brand presence.
• You are a great writer, understand the principles of a good story, and can write within the brand voice and clearly communicate our message. You are fun, witty, and personal and have a great brand voice.
• You can think creatively, and strategy about your position, look for opportunities and ideate ways to iterate, test, optimize, and improve our social strategy and online presence.
• You are well-spoken and comfortable in front of the camera and have a strong presence for lives, video content, stories, reels, etc. You can be a spokesperson for the brand.
• You have excellent communication skills. You understand how to lead, guide, influence, and persuade our community to engage and take action. You can influence emotions, create connections and develop brand loyalty.
• You have a baseline knowledge of editing photos, and videos, and are self-sufficient with most of the social needs on a day-to-day basis.
• Minimum of three years of social media marketing experience.
• You must have high attention to detail, be highly organized and be able to build operational systems.
• You must be able to work from our office in Tempe, AZ from 9 to 5 Monday – Friday.

Compensation

This is a full-time opportunity with a starting pay ranging from $55,000 – $75,000 based on experience, capabilities, and skillsets. We do not currently have health insurance or retirement benefits setup but are hoping to offer that very soon. We do offer quarterly profit sharing after 6 months of employment.

How To Apply

If you would like to learn more about this position and apply to work with us you can submit an application here on LinkedIn to express your interest. If you have the required experience, we will send you a message with a series of questions to see if you would be a good fit for the role. After that, we will start with Zoom meeting to connect and ask some questions.

Live Bearded