The Marketing Manager is responsible for the strategic planning and implementation of marketing campaigns for a portfolio of journals. This includes analysis of results in relation to the annual budget and the goals of the ACS Publications Division. The position is responsible for project work across the wider ACS Journals Marketing team. The position works within a team environment to collectively achieve the goal of expanding the overall market influence of ACS Journals and Products.
Essential Duties/Tasks/Responsibilities
- Manages the day-to-day activities involved in implementing integrated marketing campaigns – to include content marketing, social media, email, SEO, events, direct mail, and media buys – for a portfolio of 9 journals.
- Determines relevant strategies and marketing tactics needed to support goals and objectives.
- Collects, analyzes and interprets data to inform future decisions, with the ultimate goal of growing audience usage, submissions and citations, year over year.
- Works with colleagues and represents the marketing team on cross-departmental projects including: webinars; broad subject campaigns; events & exhibits related to journals within their portfolio; DEIR Cover Art Working Group.
- Liaises with and develops relationships with editorial colleagues – Managing Editors and Editors in Chief –communicating goals, initiatives, and results of marketing campaigns and building trust as the marketing expert for the journals.
Essential Job Requirements:
Education:
- University degree (relevant field) or equivalent experience
Experience:
- 5+ years of related experience. Experience in STM marketing as well as international marketing experience strongly preferred.
Knowledge/Skills:
- Evidence-based marketing; understanding of STM journals marketing; marketing analysis; strategic marketing planning; email marketing
This position will be primarily based in the Washington D.C. (or applicable) office. ACS employees work a hybrid work schedule, consisting of working onsite, three days per week. ACS employees are in the office on Tuesday and Wednesday with the third in-office day scheduled in consultation with the manager. While always welcome to work in the office, employees may work the other two days of the week from a location of their choice. New employees are immediately eligible for this hybrid work arrangement. ACS offers relocation assistance, if applicable.
EEO/Minority/Female/Disabled/Veteran
American Chemical Society
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