Sr. Content Marketing Manager
Zinus is seeking an experienced content marketing professional to join our U.S. Marketing team as Content Marketer starting immediately. The ideal candidate will be able to demonstrate proven success of delivering engaging and high performing content. Experience developing and executing content marketing strategies to deliver best-in-class content for eCommerce platforms such as Amazon, Walmart.com, and Wayfair.com would be a huge plus. You will be asked to collaborate with internal teams as well as external agency partners to plan, develop, and execute key areas of marketing content to drive product sales and brand awareness across our entire Zinus portfolio. These initiatives and activities include content strategy to support digital advertising, integrated campaign development (video, web, social media, email, print/OOH, etc.), influencer marketing, PR and sponsorships, among others.
This position will carry enormous influence within our small but vibrant team and will be asked to present to senior company leadership as necessary.
What You Will Do:
- Collaborate with the Director of Marketing, to guide development and implementation of local U.S. market marketing plans that deliver against global Brand and Product goals
- Work with marketing and other cross-functional colleagues, including brand, growth, sales, and product, to ensure we are telling the right stories in the right formats across paid, owned, and earned campaigns throughout the buyer’s journey
- Develop content strategy e.g., pillar strategy, core content ownership areas in partnership with the brand team
- Lead all content marketing initiatives which includes creating and managing the content calendar; and driving desired brand perception, traffic, and leads from content marketing
- Plan, develop, and implement insight-driven, high-value thought leadership content strategy, including thought leadership blogs, video scripts, creative briefs
- Leverage consumer research tools to understand the challenges faced by customers and use this to create targeted content campaigns addressing and solving these challenges
- Gain customer understanding to determine who we should target for content marketing and understand pain points and topics to write content about
- Collaborate closely with the marketing team to both identify and leverage content across paid and owned marketing channels to drive awareness and growth
- Manage at least 2 direct reports to provide guidance, feedback and mentorship
- Plan, execute and deliver strategic content creation in support of new and existing product launches and promotional periods
- Work closely with the company’s Merchandising & Operations team; enabling them to meet their channel revenue objectives with content; supporting them with appropriate tools, materials and presentations as required
- Work closely with design and product marketing teams to define required marketing materials on an ongoing basis
- Edit, proofread, and improve all customer-facing content
- Independently plan content strategy as well as write hands-on, with minimal supervision – but in complete alignment with business strategies
- Measure and analyze content-related metrics on a regular basis and factor results into future content recommendations and development
- Undertake continuous analysis of competitive environment and consumer trends to create new content
- Present marketing plans and results to internal stakeholders to enroll and align key cross-functional groups
- Other duties as assigned
What You Bring to Zinus:
- You are a confident, driven, and dynamic marketing professional with 5-7 years of prior work experience in either a corporate marketing or creative agency environment
- You are an expert in the field of content marketing, consumer-centric and data-driven copywriting, SEO, and digital marketing
- You have 1-2 years of relevant prior experience with organic search as a channel – ideally, you have implemented successful SEO-focused content programs and measured the impact.
- You have hands on tactical experience with eCommerce platforms like Shopify and headless Content Management Systems
- You have a thinker and a doer mindset—excited about driving strategy while simultaneously rolling up your sleeves to write and edit content in a variety of formats
- You are a collaborative team player with great interpersonal skills and the ability to work cross-functionally
- You are able to deliver feedback thoughtfully and receive it gracefully
- You can operate efficiently in an environment of ambiguity and are able to multi-task and prioritize projects
- eCommerce or CPG experience ideal, direct experience in our furniture or DTC mattress industry highly valued
- BA/BS degree with strong academic credentials
- Excellent written and verbal communication skills
- Experience working with remote and multicultural global teams
- Strong research and analytical skills
Work Authorization/Security Clearance
Must be authorized to work within the US., sponsorship is not available at this time.
About Zinus
Zinus is a highly successful Global eCommerce mattress and furniture company that values and empowers an entrepreneurial spirit in all employees. We’ve been in the mattress and furniture business for over 16 years, compressing and delivering mattresses in a box a decade before anyone else, so we know a thing or two about this eCommerce business. If you chose to join Zinus you’d be joining a company that is committed to the happiness of our employees and customers above all else with the goal of delivering products and experiences that invoke wonder and joy daily.
Zinus
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