The Creative Director at EF World Journeys is responsible for leading the creative process and design for EF Go Ahead Tours, EF Ultimate Break, and future business lines, as well as that of the group umbrella brand EF World Journeys.
Based out of our Boston headquarters, it serves as the senior-most creative leader of EF World Journeys’ global portfolio. This role has massive potential to impact the business, our customers and the US and Canadian markets. And most of all, to positively impact the world.
NOTE: Applications without a portfolio included will not be considered.
Responsibilities:
- Develop and execute the creative strategy for EF World Journeys, creating cohesion while allowing for unique personalities across brands.
- Ensure that the creative output for all dedicated creative teams in each business unit is world-class.
- Work with the EF World Journeys leadership team to establish creative marketing and branding goals for each of the three businesses as needed.
- Advise on strategic creative solutions that consider business goals and corporate reputation impact.
- Ensure all work aligns with EF’s global guidelines and goals, working with input from the EF Worldwide Creative Officer to define and refine the branding and voice of each of the three business units.
- Manage/hire creative staff/creative leaders in each of the three business units.
- Sets a tone of collaboration within the creative team, leads with passion and demonstrates a can-do attitude to motivate teams.
- Ensure creative excellence within UX, Dev, Production Management and Marketing, while helping support the function of those disciplines.
- Partner with the Vice President of Marketing in each respective business to optimize process, and drive results.
- Work closely with each of the three dedicated creative teams to establish and execute solutions on deadline.
- Be a part of the executive leadership team responsible for setting and achieving business strategy and goals for all three businesses
- Help make EF World Journeys’ products the best-known names in group guided tours in the US and Canadian markets.
- Be a leading voice within the company fostering creative excellence and company mission, spread the word through various internal platforms and speak in public
The ideal candidate will have:
- 15+ years of experience working in a creative field, with a focus on marketing, advertising, branding, or communications
- 6+ years of experience managing a multi-disciplinary creative department in an agency or client-side environment
- 5+ years of experience managing creatives teams
- A stunning portfolio of work that demonstrates your ability to develop and execute multi-channel creative ideas that drive sales
- Expertise in managing, mentoring, developing, and recruiting top creative talent
- Exceptional presentation, communication, and story-telling skills, a charismatic presence, and an ability to sell concepts and ideas at an executive level
- A positive energy and a communication style that inspires others
- A strong business sense, with an understanding of how to leverage creative to drive business
- An entrepreneurial spirit and the drive to implement new and better ways of thinking and working
- And your work is stuff that people point to when they are talking about the best work out there.
And of course, you should also be:
- Up-to-date on emerging communication, media consumption, and marketing trends
- Highly adaptable, energized by rapid change and ambiguity
- An enthusiastic champion of making great work and of motivating others to do the same
- Bold, innovative, and energized by concepting and driving new ideas forward
- Able to balance the practical with the magical—and know when to lead with each
In addition, you can expect:
Our teams come to work in the best-looking office building in Boston (if we do say so ourselves). It’s a modern, inspiring environment where we get to work with incredibly talented, energetic coworkers who are dedicated to making our creative vision come to life.
- Three weeks paid vacation your first year (four weeks starting in year two), in addition to 9 paid holidays
- 25% company match on your 401(k)
- Market-leading medical, dental and vision coverage, along with life and disability insurance
- Paid International Business Travel opportunities
- Our Workplace Flexibility Program: with up to two days working from home per week, after your initial onboarding
- Commitment to professional growth: robust monthly calendar of trainings, workshops and TED Talk style sessions
- Wellness benefits including onsite and virtual classes run by EF instructors and a yearly fitness reimbursement
- EF Product Discounts (discounts on travel, international language schools, childcare with our Au Pair product and more)
- Dependent care, healthcare and commuter Flex Spending Accounts (FSAs)
- Discounts at local venues and businesses
About EF World Journeys
EF World Journeys is an international travel division of EF Education First, including EF Go Ahead Tours and EF Ultimate Break.
For over 30 years, EF Go Ahead Tours has guided adult travelers across the globe via carefully crafted group travel itineraries. Our travelers range from young professionals to retirees, solo travelers to entire families, travel enthusiasts to those stepping off their first flight. We believe the best way to learn about the world is to experience it and every day we come to work hoping to help as many people as possible do just that.
EF Ultimate Break inspires young adults to participate in life-changing travel experiences across the globe. EF Ultimate Break is a division of EF Education First and is the easiest way to travel abroad for anyone 18-35 years old. Every trip gives travelers the chance to make friends, explore new places, and immerse themselves in different cultures – on fun, affordable, life-changing adventures.
About EF Education First
At EF we believe that the world is better when people try to understand one another. Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves. Our culturally immersive education programs—focused on language, travel, cultural exchange, and academics—turn dreams into international opportunities.
When you join EF, you join a multicultural and diverse community working across 600 schools and offices in 50 countries, all with one shared mission of opening the world through education.
Whoever you are, whatever you are passionate about—we welcome you and want you to bring that to work every day. EF is proud to be an equal opportunity employer and we are committed to inclusion and belonging across race, ethnicity, gender identity/expression, sexual orientation, age, religion, ability, parental status, experience and everything else that makes you unique.
Founded in Sweden in 1965, EF has schools and offices around the world, including hubs in Boston, London, Mexico City, São Paulo, Shanghai, Stockholm, Zürich, and more. Learn more at https://ef.com
EF Education First
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