What you will be doing
Kellogg’s are one of Carat’s largest clients, with many leading household brands such as Coco Pops, Cornflakes, Special K, and Pringles. The Carat London hub manages €90m+ of spend across Europe, with centralised strategy and planning and local execution. Kellogg’s are at the forefront of strategy and digital excellence, and we work closely with them across many channels, including TV/VOD, OOH, Online Video, Paid Social, Custom Partnerships, Retail & Influencer Programs.
The Digital Account Director reports to the Digital Partner and would sit within the central digital team at Carat, this team is responsible for owning digital strategy and the delivery of digital excellence and best practice consistently across all digital channels both UK and EMEA.
The difference you’ll make
- Providing strategic digital direction and ensuring the implementation of digital activation strategies across Social, Programmatic and Retail platforms.
- Feeding into the Kelloggs learning agenda roadmap and responsible for the creation and implementation of test and learns
- Leading weekly client digital status.
- Creating digital best practice and process.
- Working with partners on new initiatives and first to market opportunities.
- Leading the Meta and Google JBPs.
- Managing the central digital team – AM & AE.
What you’ll bring
- Demonstrable experience in digital activation and planning.
- Preferably a strong background in Social and Programmatic display and video activation and planning.
- Proven knowledge of the digital landscape and marketplace.
- Strong attention to detail.
- Clear verbal and written communication skills, including experience of presenting to clients.
- Proven record of managing colleagues.
What else do you need to know
This is a permanent role. The team is based in our London office but operates under flexible working arrangements.
About dentsu international
Part of dentsu Group, dentsu international is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Dentsu delivers people-focused solutions and services to drive better business and societal outcomes. This is delivered through five global leadership brands – Carat, dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.
Dentsu international’s radically collaborative team of diverse creators unifies people, clients and capabilities through horizontal creativity to help clients create culture, change society, and invent the future.
Powered by 100% renewable energy, dentsu international operates in over 145 markets worldwide with more than 46,000 dedicated specialists, and partners with 95 of the top 100 global advertisers.
www.dentsu.com
About dentsu Group (dentsu)
Led by dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004), a pure holding company established on January 1, 2020, the dentsu Group encompasses two operational networks: dentsu japan network, which oversees dentsu’s agency operations in Japan, and dentsu international, its international business headquarters in London, which oversees dentsu’s agency operations outside of Japan.
With a strong presence in approximately 145 countries and regions across five continents and with 65,000 dedicated professionals, the dentsu Group provides a comprehensive range of client-centric integrated communications, media and digital services through its five leadership brands—Carat, dentsu X, iProspect, dentsu Creative, and Merkle—as well as through dentsu Japan Network companies, including dentsu Inc., the world’s largest single brand agency with a history of innovation. The Group is also active in the production and marketing of sports and entertainment content on a global scale.
How we’ll reward you
As well as a competitive salary, you’ll enjoy a benefits package that you can tailor to your needs.
Inclusion and Diversity
We’re proud to be different and that starts with our people. We believe in equal opportunities for everyone. We won’t define people by their race, gender, sexual-orientation, age or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. That’s what we care about. So, whether you’re joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone.
We are happy to discuss flexible and agile approaches to working for all our roles – we can’t promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams.
dentsu
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