Product Marketing Manager

Rakuten Group, Inc. is the largest e-commerce company in Japan, and third largest e-commerce marketplace company worldwide, with over 1.5 billion registered users worldwide. The Rakuten brand is recognized worldwide for its leadership and innovation, and provides a variety of consumer and business-focused services including e-commerce, e-reading, travel, banking, securities, credit card, e-money, portal and media, online marketing and professional sports. The company is expanding globally and currently has operations throughout Asia, Western Europe, and the Americas.

Rakuten Viki is a premier global entertainment streaming site where millions of people discover and consume primetime shows and movies subtitled in more than 200 languages, by our community of fans. With billions of videos viewed and more than 1 billion words translated, Viki brings global entertainment to fans everywhere!

We are in search of a Product Marketing Manager based in the San Francisco Bay Area. He/She/They will be part of a dynamic, creative, innovative and impactful team that is responsible for driving brand awareness, growth, engagement and retention for Viki and our global audience.

This role will be based in San Mateo, CA and report to Director, Brand & Product Marketing.

Key Responsibilities

• Help shape, design and implement the strategy, messaging and positioning for the Viki service in key markets and regions
• Partner with strategy & biz ops team to define GTM marketing strategy for key business initiatives & priorities including (bot not limited to) subscription plan offerings, feature launches and building out our publishing business
• Define and continue to iterate Viki’s most important customer needs and opportunities, staying attuned to the competitive landscape, market trends and white space opportunities.
• Work closely with marketing channel owners and PMs to drive GTM plans and measure impact post-launch
• Effectively communicate and advocate our consumer needs and voice internally and externally
• Drive continued awareness, adoption and engagement of our product and features
• Build a customer journey map to deepen our understanding of our users and their experience across the Viki journey to create an overall better experience and increase engagement/retention

Requirements:

• Bachelor’s degree in Marketing/Business, Data Analytics, Advertising or equivalent business experience in marketing preferred
• 2+ years of product marketing work experience
• Experience with data-driven user segmentation principles and conducting experiments
• Excellent communication skills with the ability to translate insights and data into a compelling and meaningful story
• A champion at cross functional collaboration, having worked across teams and functions and has had success in influencing projects
• A passionate self-starter who can serve as a strong advocate for our customers and our business
• Strong project management skills
• Able to adapt to a dynamic and fast paced work environment

Preferred Qualifications

• Knowledge and passion for Asian entertainment (K-pop, J-pop, Korean dramas etc.)
• Streaming industry knowledge
• Proficiency in Portuguese and/or Spanish is a plus, but not mandatory

At the time of posting, Rakuten expects the base salary for this role will be between $78,624 – $125,216. Individual compensation will vary based on job-related factors, including the skills, qualifications, and experience of the successful candidate as well as business need and geographic location. The successful applicant for this role will be eligible for discretionary bonus, health, vision, dental insurance, 401k matching, PTO, Volunteer Time Off (VTO), and other employee benefits as the company implements.

Rakuten is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status. Women, minorities, individuals with disabilities and protected veterans are encouraged.

Rakuten Viki