Senior Director, Performance & Lifecycle Marketing
New York, NY or Schaumburg, IL
Hybrid (50% onsite, 50% remote)
TouchTunes is the world’s largest in-venue interactive music and entertainment platform, with our connected jukeboxes featured in over 65,000 locations globally. Our music experience inspires emotional connections in shared spaces, enhancing the way people interact with each other and their environment. Millions of songs are played daily across the TouchTunes network, with our popular mobile app driving the vast majority of plays.
As Head of Performance & Lifecycle Marketing you will build and oversee the end-to-end strategy and execution for customer acquisition and performance paid media, lifecycle/CRM communications and loyalty marketing.
Day To Day:
- Formulate and champion the strategy to achieve TouchTunes business targets and performance goals through customer-focused and data-led marketing campaigns and programs
- Lead and develop a team of performance media, CRM and loyalty subject matter experts
- Implement, manage, and improve KPIs across all digital channels to meet quarterly acquisition targets while maintaining LTV/CAC
- Use real-time data, testing, and campaign learnings to effectively optimize and manage campaigns. Collect insights to share back with internal stakeholders
- Partner with tech and product to developing data strategies and new in-app features that improve conversions across marketing funnels
- Accountable for lifecycle in-app nonfictions and email campaigns across the customer lifecycle with a specific focus on onboarding customers to developing repeat customers, increasing engagement, and loyalty
- Educate marketing organization on best practices in email, web, and landing page design and appropriate use of personalization across channels; integrate insights and learnings into new work while continually optimizing work in progress.
- Create A/B tests to discover better content engagement and optimize content and customer journeys according to the results
Your Profile:
- 10+ years of experience as a marketing leader who has successfully delivered growth results across performance marketing and CRM/loyalty programs within a highly competitive consumer or retail business
- Know the entire performance marketing and CRM and lifecycle landscape, and have a perspective on how to build world-class campaigns in today’s changing landscape – this includes knowledge of the tools to use, running effective campaigns, the metrics to measure, and the proper attribution methodologies
- A strategic leader with a deep understanding of how to balance the goal of rapid growth of brand awareness with an emphasis on driving positive return on investment from a highly-optimized mid-low funnel
- Experience running analytically-rigorous experiments and making data-driven decisions
- Proven success in working with cross-functional teams to create and execute against shared goals that are based on data-informed hypotheses.
- Experience working with in-house technical teams to drive the product roadmaps for automation, optimization and personalization
- Excellent written and verbal communication skills; effectively communicate with internal stakeholders at all levels of the organization, vendors and team members.
- Experience managing paid digital channels including Facebook and Google – maximizing LTV/CAC and ESP and CDP platforms
Perks:
- Working in a culture that likes to drive constant innovation
- Competitive insurance packages (health, dental, vision)
- Unlimited sick time
- Pet insurance
- Competitive 401K package with company match
- Hybrid working environment
- Access to Udemy for unlimited training programs
- WorkLifeWell, provider of on-demand behavioral health management including wellness classes, workshops and yoga.
- Pre-tax benefits: Commuter, Dependent Care FSA etc.
Work Requirements:
- In an effort to protect our fellow employees, their families and our customers, TouchTunes requires all employees working onsite to receive the COVID-19 vaccination with exemptions only for limited reasons required by law.
- Must be authorized to work in the United States
- Travel 5-10%
TouchTunes is an Equal Employment Opportunity / Affirmative Action employer. TouchTunes provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, sex, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
TouchTunes
Related jobs:
Job Description:
Eden Pictures is seeking passionate crew members to join its team for the Nashville 48 Hour Film Project, taking place August 14–16 in Nashville. Whether you’re a college student looking for hands-on production experience or a filmmaker eager to collaborate on a fast-paced project, this is an opportunity to help create a film from script to screen in just 48 hours.
Job Responsibilities:
- Assist with film production during the 48 Hour Film Project.
- Collaborate with the cast and crew throughout the production.
- Perform duties specific to your assigned crew position.
- Help ensure the project stays on schedule over the production weekend.
Requirements:
- Open to applicants for the following crew roles:
- Gaffer
- Grip
- Sound Mixer / Boom Operator
- Production Designer
- Props Master
- Production Assistants
- Stunt Coordinator
- Passion for filmmaking and collaboration.
- Available August 14–16 in Nashville.
Compensation:
- Meals provided.
- Opportunity to build your portfolio.
- Network with industry professionals.
- Gain hands-on filmmaking experience.
Job Description
A paid commercial production is hiring local film crew professionals for an upcoming shoot in the Midland/Odessa, Texas area. The production is seeking experienced crew members across multiple departments, making this an excellent opportunity for industry professionals looking to work on a commercial production with a collaborative team.
Job Responsibilities
- Perform the duties associated with your assigned production crew role.
- Collaborate with department heads and crew members throughout the commercial shoot.
- Maintain professionalism and follow production schedules and safety guidelines.
- Be available for the full production period.
Requirements
- Must be local to the Midland/Odessa, Texas area.
- Available for the scheduled production week.
- Experience in one of the following roles:
- Key Grip
- Grip/Swing
- Production Designer
- Wardrobe Stylist
- Hair/Makeup Artist
- Production Assistant
- Camera Production Assistant
- Apply only if qualified for the desired position.
Compensation
- Paid commercial production opportunity.
- Work with a professional production crew.
- Gain valuable experience on a commercial shoot.
Job Description
A film production is hiring experienced local crew members in the Salt Lake City, Utah area for an upcoming production. The team is seeking skilled professionals with experience in film, television, commercial, or documentary productions. This is a local hire opportunity for crew members who can work efficiently in a fast-paced production environment.
Job Responsibilities
- Perform duties based on your assigned production role.
- Collaborate with the production team throughout filming.
- Maintain a professional attitude on set.
- Arrive prepared with required equipment when applicable.
- Support efficient production operations during the shoot.
Requirements
- Local to the Salt Lake City, Utah area.
- Previous experience in film, television, commercial, or documentary production.
- Professional work ethic and ability to work efficiently on set.
- Sound Mixer applicants should include an equipment list.
- Submit your resume, relevant production credits, day rate, contact information, and equipment list (if applicable).
- Use the subject line: Salt Lake Crew – [Position] – [Your Name].
Compensation
- Paid crew opportunity.
- Compensation based on position and day rate.
- Local hire only.
Job Description
The Social Golf Association, in partnership with Fairway Fund, is expanding its creative team and hiring talented professionals across multiple creative and digital media roles. This opportunity is ideal for individuals passionate about content creation, design, and community engagement.
Job Responsibilities
- Fulfill responsibilities based on the selected position.
- Collaborate with the organization’s creative and marketing team.
- Produce high-quality digital content and creative assets.
- Support brand growth and audience engagement.
Requirements
- Relevant experience for the position being applied for.
- Strong communication and collaboration skills.
- Available positions include:
- Community Manager
- Graphic Designer
- Content Creator
- Content Manager
- Videographer
- Photographer
Compensation
- Compensation not specified.
Film Crew Members for Short Film Production
Job Description
A non-union proof-of-concept short film is seeking passionate crew members for an upcoming production in Torrance, California. This is a great opportunity for emerging filmmakers, film students, and creative professionals looking to gain valuable on-set experience while working on a coming-of-age comedy project. The production is looking for collaborative team members who are excited to contribute to an independent film.
Job Responsibilities
- Support the production in your assigned crew position.
- Collaborate with the director and production team throughout filming.
- Assist in creating a professional and efficient on-set environment.
- Fulfill responsibilities specific to your production department.
Requirements
- Non-union applicants.
- Seeking crew members for the following positions:
- Sound Operator
- Hair and Makeup Artist
- Production Designer
- Grip
- Production Assistant
- Passion for filmmaking and collaboration.
- Emerging filmmakers and film students are encouraged to apply.
- Available to work in Torrance, California.
Compensation
- Small kit fee available for eligible crew positions.
Job Description
A local media and storytelling team is hiring a full-time Creative Producer to help shape engaging stories that connect Las Vegans to their city. This role supports content development across audio and digital platforms, working closely with the team to plan, produce, and deliver compelling local storytelling. Candidates must live in the Las Vegas metro area and be excited about community-focused content.
Job Responsibilities
-
Develop, pitch, and produce local story ideas for audio and digital platforms.
-
Coordinate production logistics, including scheduling, planning, and managing deliverables.
-
Support recording sessions and help guide content structure from concept to final output.
-
Collaborate with hosts and internal team members to ensure content aligns with editorial goals.
-
Maintain organized workflows and timelines for ongoing content production.
Requirements
-
Must live in the Las Vegas metro area.
-
Experience producing audio, podcast, or digital content (professional or comparable experience).
-
Strong storytelling instincts and knowledge of local culture/community interests.
-
Excellent organizational skills and ability to manage multiple deadlines.
-
Comfortable working collaboratively in a fast-paced content environment.
Compensation Details
-
Compensation details are not listed in the post (to be provided during the application process).
Model Recruiters for Fashion and Talent Agency
Job Description
A top-tier modeling agency is now hiring motivated Model Recruiters to scout new talent and connect with aspiring models in the Atlanta market and beyond. This is a remote-friendly, commission-based opportunity ideal for self-starters who are passionate about fashion, talent development, and building strong networks in the entertainment industry. If you’re looking for flexibility and income potential while expanding your footprint in the modeling world, this role is for you.
Job Responsibilities
- Identify and recruit potential modeling talent through online platforms and personal networks
- Build and maintain a pipeline of qualified candidates for agency representation
- Conduct initial outreach and guide talent through the application process
- Attend weekly calls and monthly virtual meetings for team updates and support
- Stay informed on trends in the modeling and entertainment industries
Requirements
- Must be 18 or older
- Familiarity with the fashion or modeling industry preferred
- Self-driven, organized, and results-oriented
- Smartphone and/or computer required for daily communication
- Able to work independently with minimal supervision
Compensation
- Commission-based pay structure with unlimited earning potential
- 90% remote flexibility
- Access to an established network within the Atlanta modeling market
- Ongoing mentorship and brand-building opportunities
