Marketing Manager

Impassioned…Emboldened…Infinitely Curious: The Bradford Exchange, part of The Bradford Hammacher Group family of brands, is a world leader in new product development. We have been selling joy for the last 50 years! Our global organization consists of 10 business divisions ranging from jewelry, apparel, collectible coins, home decor to holiday and so much more. We concept, create, design and market our creative products directly to our customers, and leverage licenses with the biggest names in entertainment and sports to bring unique and curated products to our customers across the globe.

We’re currently seeking a Marketing Manager who will be responsible for the coordination, development, execution, management and analysis of new clients for Ashton Drake. They are responsible for managing, leading, defining, implementing and overseeing the acquisition of new clients at budgeted ROI (Return on Investment) through primary media, along with online channels such as Paid Search, Facebook, Housefile Email and/or other related media. Also manages the media flow process from concept approval through production and then online and print media launch. In order to do this the Marketing Manager must develop strategic marketing plans for new market placement, frequency of placement, offer and position testing and design mix through research and analysis of Media and Design history across the Bradford Exchange data files. Evaluation of online and offline performance results for appropriate positioning of advertising and promotions will be key to driving the business, along with direction of order channel management to ensure maximum response and order value.They will also be responsible for collaborating with product development and marketing to bring new and existing products from concept to market by executing strategic marketing plans for the Doll division that fall within the portfolio of products. The Marketing Manager will work closely with their immediate supervisor to determine the ideal timing and media sequencing of their media expansion, and other project and program requirements as required, applicable to Ashton-Drake.

How you will contribute:

• Management and execution of print (Package Inserts, Space, Coops) and digital marketing campaign planning across all lead generation channels, including Facebook, Paid Search, Remarketing, Instagram and more. Determine, measure, optimize and report all campaign KPI’s and optimize return on ad spend.
• Manage A/B test planning and implementation. Analyze and report on campaign performance to identify trends and actionable insights.
• Work with internal stakeholders when necessary to adjust campaign targeting and messaging.
• Assist with organic social media message creation and content ideation.
• Responsible for meeting monthly and yearly ROI and sales goals defined by the budget.
• Assist Development and Marketing with new product development duties by researching consumer interests, market size and industry trends.
• Management of all digital campaign content consistency & quality according to the brand guidelines. Management and execution of digital marketing campaign planning for new product introductions.
• Collaborate with marketing support groups (product development, advertising design, production, sourcing, licensing, print production, customer service) in bringing product from concept to market and then overseeing the overall marketing strategy.
• Maximizing response and ROI through effective planning, implementation, analysis and reporting of housefile mail campaigns. Activities include Customer selections/segmentation, management of creative efforts, response and inventory forecasting, and data analysis to create optimal circulation mail plans.
• Identifying new opportunities to optimize growth initiatives, define requirements needed to achieve initiatives, and follow through to implementation.
• Function as an analytical resource to the organization including presentations, budgeting, and reports.
• Support the division in ad hoc projects as requested.

What you will bring and skills that excite us:

• Bachelors degree in business, preferably Marketing, Advertising or related field.
• 3+ years of digital media management experience.
• 2+ years experience in a direct mail or direct response marketing analytic related position.
• Team player and an excellent communicator who can work with a variety of people at various levels throughout the company to build consensus and implement cohesive campaigns.
• Can also work autonomously, proactively updating key management on campaign progress and potential issues.
• Understands consumer mindsets, and how to effectively message or position to them, shaping marketing messages to focus on key consumer benefits.
• Proactive problem solving and trouble shooting skills.
• Strong examples of successful digital marketing campaign management.
• Excellent aptitude for statistical/financial analysis is a must.
• Must be PC proficient in Microsoft Office with advanced skills in Excel.
• Proven project management skills – must be able to manage multiple projects and tasks and complete in a timely manner.
• Strong organizational skills.
• Must have excellent written and verbal communication skills.
• Digital marketing campaign management, particularly running direct response programs.

BHG at a glance:

• Our scale: We have over 500 employees based out of our global headquarters right outside of Chicago, we have marketing operations in over 10 countries worldwide, and have over 32 million customers served.
• Compensation and benefits: We offer a competitive compensation plan and great benefits, with some benefits starting from day 1!
• We own the company: BHG is Employee Stock Ownership Plan (ESOP) which allows you to not only derive the benefits of working as an employee at The Bradford Hammacher Group, but also gain the benefits of being an owner.
• Professional Development: There is always room to learn! We offer a Professional Development Program, a Mentor Program, and LinkedIn Learning to our teams as well as additional hands-on training and development. Our teams utilize a continuous performance management and development structure for feedback, no dreaded annual reviews. We meet quarterly to focus on the future!
• Our values: Honesty. Innovation. Respect. Teamwork. Giving back. These are just some of the core values that drive our team members. Our team strives to build a culture of continuous feedback where anyone can share and create our “next big idea,” among diverse and inclusive teams.
• Flexibility and wellness: Whether it’s offering hybrid environment (onsite/remote) for our corporate staff, to a generous, front-loaded PTO and holiday package to all staff and corporate wellness initiatives like WW, an annual health fair and an onsite gym, we are committed to our team members well-being. New hires start with 16 days of PTO and 8 paid holidays per year.
• Perks and more: We have a Business Casual Work Environment, Health and Dental Insurance, Life Insurance, Disability Insurance, Paid Time Off (PTO) Program, Direct Deposit, Credit Union, Flexible Spending Accounts, Employee Assistance Program, Employee Referral Bonus Program, 401(k), Profit Sharing, Tuition Reimbursement, Onsite Cafeteria, Onsite Fitness Center, Corporate WW and Toastmaster’s memberships, a Peer Recognition Program, Product Discounts and more!

The Bradford Exchange is an Equal Opportunity Employer.

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The Bradford Exchange