Impassioned…Emboldened…Infinitely Curious: The Bradford Exchange, part of The Bradford Hammacher Group family of brands, is a world leader in new product development. We have been selling joy for the last 50 years! Our global organization consists of 10 business divisions ranging from jewelry, apparel, collectible coins, home decor to holiday and so much more. We concept, create, design and market our creative products directly to our customers, and leverage licenses with the biggest names in entertainment and sports to bring unique and curated products to our customers across the globe.
We’re currently seeking a Marketing Manager who will be responsible for the coordination, development, execution, management and analysis of new clients for Ashton Drake. They are responsible for managing, leading, defining, implementing and overseeing the acquisition of new clients at budgeted ROI (Return on Investment) through primary media, along with online channels such as Paid Search, Facebook, Housefile Email and/or other related media. Also manages the media flow process from concept approval through production and then online and print media launch. In order to do this the Marketing Manager must develop strategic marketing plans for new market placement, frequency of placement, offer and position testing and design mix through research and analysis of Media and Design history across the Bradford Exchange data files. Evaluation of online and offline performance results for appropriate positioning of advertising and promotions will be key to driving the business, along with direction of order channel management to ensure maximum response and order value.They will also be responsible for collaborating with product development and marketing to bring new and existing products from concept to market by executing strategic marketing plans for the Doll division that fall within the portfolio of products. The Marketing Manager will work closely with their immediate supervisor to determine the ideal timing and media sequencing of their media expansion, and other project and program requirements as required, applicable to Ashton-Drake.
How you will contribute:
- Management and execution of print (Package Inserts, Space, Coops) and digital marketing campaign planning across all lead generation channels, including Facebook, Paid Search, Remarketing, Instagram and more. Determine, measure, optimize and report all campaign KPI’s and optimize return on ad spend.
- Manage A/B test planning and implementation. Analyze and report on campaign performance to identify trends and actionable insights.
- Work with internal stakeholders when necessary to adjust campaign targeting and messaging.
- Assist with organic social media message creation and content ideation.
- Responsible for meeting monthly and yearly ROI and sales goals defined by the budget.
- Assist Development and Marketing with new product development duties by researching consumer interests, market size and industry trends.
- Management of all digital campaign content consistency & quality according to the brand guidelines. Management and execution of digital marketing campaign planning for new product introductions.
- Collaborate with marketing support groups (product development, advertising design, production, sourcing, licensing, print production, customer service) in bringing product from concept to market and then overseeing the overall marketing strategy.
- Maximizing response and ROI through effective planning, implementation, analysis and reporting of housefile mail campaigns. Activities include Customer selections/segmentation, management of creative efforts, response and inventory forecasting, and data analysis to create optimal circulation mail plans.
- Identifying new opportunities to optimize growth initiatives, define requirements needed to achieve initiatives, and follow through to implementation.
- Function as an analytical resource to the organization including presentations, budgeting, and reports.
- Support the division in ad hoc projects as requested.
What you will bring and skills that excite us:
- Bachelors degree in business, preferably Marketing, Advertising or related field.
- 3+ years of digital media management experience.
- 2+ years experience in a direct mail or direct response marketing analytic related position.
- Team player and an excellent communicator who can work with a variety of people at various levels throughout the company to build consensus and implement cohesive campaigns.
- Can also work autonomously, proactively updating key management on campaign progress and potential issues.
- Understands consumer mindsets, and how to effectively message or position to them, shaping marketing messages to focus on key consumer benefits.
- Proactive problem solving and trouble shooting skills.
- Strong examples of successful digital marketing campaign management.
- Excellent aptitude for statistical/financial analysis is a must.
- Must be PC proficient in Microsoft Office with advanced skills in Excel.
- Proven project management skills – must be able to manage multiple projects and tasks and complete in a timely manner.
- Strong organizational skills.
- Must have excellent written and verbal communication skills.
- Digital marketing campaign management, particularly running direct response programs.
BHG at a glance:
- Our scale: We have over 500 employees based out of our global headquarters right outside of Chicago, we have marketing operations in over 10 countries worldwide, and have over 32 million customers served.
- Compensation and benefits: We offer a competitive compensation plan and great benefits, with some benefits starting from day 1!
- We own the company: BHG is Employee Stock Ownership Plan (ESOP) which allows you to not only derive the benefits of working as an employee at The Bradford Hammacher Group, but also gain the benefits of being an owner.
- Professional Development: There is always room to learn! We offer a Professional Development Program, a Mentor Program, and LinkedIn Learning to our teams as well as additional hands-on training and development. Our teams utilize a continuous performance management and development structure for feedback, no dreaded annual reviews. We meet quarterly to focus on the future!
- Our values: Honesty. Innovation. Respect. Teamwork. Giving back. These are just some of the core values that drive our team members. Our team strives to build a culture of continuous feedback where anyone can share and create our “next big idea,” among diverse and inclusive teams.
- Flexibility and wellness: Whether it’s offering hybrid environment (onsite/remote) for our corporate staff, to a generous, front-loaded PTO and holiday package to all staff and corporate wellness initiatives like WW, an annual health fair and an onsite gym, we are committed to our team members well-being. New hires start with 16 days of PTO and 8 paid holidays per year.
- Perks and more: We have a Business Casual Work Environment, Health and Dental Insurance, Life Insurance, Disability Insurance, Paid Time Off (PTO) Program, Direct Deposit, Credit Union, Flexible Spending Accounts, Employee Assistance Program, Employee Referral Bonus Program, 401(k), Profit Sharing, Tuition Reimbursement, Onsite Cafeteria, Onsite Fitness Center, Corporate WW and Toastmaster’s memberships, a Peer Recognition Program, Product Discounts and more!
The Bradford Exchange is an Equal Opportunity Employer.
#LI-Hybrid
The Bradford Exchange
Related jobs:
Casting Call: Stroller Company Print Campaign
Job Description:
We are casting real parents with babies for an upcoming print campaign for a popular stroller company. The campaign will focus on showcasing strollers in everyday scenarios with moms and babies. If you are a real parent with a child, or if you are available as an individual to be paired with a child on set, we would love to hear from you!
Job Responsibilities:
- Participate in a professional photo shoot with the production team.
- Parents will be photographed using the stroller in various natural settings.
- Babies will be featured in the strollers during the shoot.
- Be punctual and professional throughout the shoot.
Roles:
- MOM:
- Age: 25-32 years old
- Ethnicity: Open to all ethnicities
- Role requires you to be featured as a parent using a stroller. Real parents with babies are preferred, but we will also cast individual models to be paired for the shoot.
- BABIES:
- Age: 0-24 months (boys or girls)
- Ethnicity: Open to all ethnicities
- Babies will be featured in the stroller and should be comfortable with photos being taken in a calm environment.
Requirements:
- Must be local to Atlanta as no travel expenses will be provided.
- Real parents with babies are strongly preferred, but we are open to casting individuals to match for the shoot.
Compensation:
- Rate: $800 – 20% AF
Casting Call: Featured Club Goers for Hip Hop Music Video
Job Description:
We are seeking Featured Club Goers to appear in an exciting hip hop music video for well-known artists. This role requires individuals with unique and eccentric features to play lively club-goers in a high-energy setting. The shoot will be dynamic and visually exciting, providing a great opportunity to be featured in a major music video production.
Job Responsibilities:
- Play the role of a featured club-goer in various scenes of the music video.
- Bring energy and character to the scenes as part of a lively club atmosphere.
- Follow direction from the production team to ensure a smooth and professional shoot.
- Be prepared for a 10-12 hour shoot.
Requirements:
- Age: 18-35 years old
- Gender: Any
- Ethnicity: Any
- Must have unique or eccentric features to stand out on screen.
- Must be available for the full duration of the shoot.
Compensation:
- Rate: $200 for 10-12 hours of work.
Casting Call: Lead Female Role for Hip Hop Music Video
Job Description:
We are casting for the Lead Female role in an upcoming hip hop music video. The role requires a confident and dynamic performer who is comfortable in an intimate on-screen role with both a male and female artist. This is a high-profile project featuring major hip hop artists, and it provides a great opportunity to work on a visually exciting production.
Job Responsibilities:
- Play the lead female role, interacting closely with both the male and female hip hop artists.
- Be comfortable with on-screen kissing and intimate scenes with both artists.
- Follow direction from the production team to ensure a smooth and professional shoot.
- Be prepared for a 10-12 hour shoot.
Requirements:
- Age: 21-35 years old
- Gender: Female-identifying
- Ethnicity: African American
- Must be comfortable with on-screen kissing scenes with both a male and female artist.
- Must be available for the full duration of the shoot.
Compensation:
- Rate: $1,000 for 10-12 hours of work.
Casting Call: Extras for Music Video
Job Description:
We are casting extras for an exciting music video shoot in Miami. We are seeking people aged 20-35 to participate in this video as background extras. This is a great opportunity for individuals who enjoy being part of creative projects and have availability for a single-day shoot.
Job Responsibilities:
- Be present on set and act as background extras for various scenes in the music video.
- Follow direction from the production team to ensure smooth filming.
- Be punctual and professional throughout the shoot.
Requirements:
- Age: 20-35 years old
- Gender: Any
- Ethnicity: Any
- Must be legally authorized to work in the U.S. (SSN required).
- Must be available for the shoot day and able to travel to Miami.
Compensation:
- Rate: $120 flat for the day
Casting Call: Kids with Visible Disability for NYC Commercial
Job Description:
We are looking for boys or girls aged 12-14 years old with a visible disability to be featured in a commercial shooting in New York City. This is a paid opportunity, and selected kids will be part of a global media campaign with 1-year worldwide usage rights.
Job Responsibilities:
- Participate in the commercial shoot, portraying a character with visible disability.
- Follow direction from the production team to ensure smooth filming.
- Be punctual and professional throughout the filming day.
Requirements:
- Age: 12-14 years old
- Gender: Any
- Ethnicity: Any
- Must have a visible disability.
- Must be legally authorized to work in the U.S. (SSN required).
- Comfortable being on camera and following direction.
Compensation:
- Session Fee: $500
- Buyout: $2000 (1-year worldwide usage + archival media in perpetuity)
- Per Diem: $75
- Travel Stipend: $250
Casting Call: Roles for USC Grad Capstone Short Film
Job Description:
We are casting for multiple lead and supporting roles in a USC Grad Capstone short film that will be shooting in Los Angeles. The film explores meaningful and emotional narratives centered around the personal journey of freezing eggs and confronting unexpected medical news. We are seeking local talent to portray compelling, independent characters with a strong emotional range.
Roles:
- June (Lead Role)
- Age: 30s
- Gender: Female-identifying
- Ethnicity: Any ethnicity
- Character Description: June is a mid-plus-sized woman, comfortable in her skin. She is independent, intelligent, and kind-hearted, someone who prides herself on being self-reliant. She’s undergoing the egg-freezing process when she receives troubling medical news. June would rather repair her own leaking sink than ask for help.
- Whitney (Lead Role)
- Age: 30s
- Gender: Female-identifying
- Ethnicity: Any ethnicity
- Character Description: Whitney is dry, sarcastic, and adventurous. She’s the life of the party but feels awkward in intimate settings. Whitney is June’s best friend and serves as her emotional support through the egg-freezing process.
- Dr. Page (Supporting Role)
- Age: 40s
- Gender: Female-identifying
- Ethnicity: Any ethnicity
- Character Description: A warm and supportive OB/GYN, Dr. Page is relatable and always acts in the best interests of her patients. She delivers difficult medical news to June and feels conflicted by the restrictions of the medical system.
Job Responsibilities:
- Portray assigned character with emotional depth and authenticity.
- Collaborate with the director and creative team to bring the script to life.
- Be available for 4 days of filming in Los Angeles.
Requirements:
- Must be local to Los Angeles.
- Comfortable portraying emotionally charged scenes.
- Must be available for rehearsals and shoot days.
Compensation:
- Copy/Credit Only.
Casting Call: Movement Artists & Dancers for Short Film
Job Description:
YFW Studio is seeking movement artists and dancers of all styles for an upcoming short film project. This film will be a creative exploration of movement and storytelling through dance, where each performer will bring their unique style and energy to visually express the themes of the project. We are looking for artists who can evoke emotion through movement and contribute to a visual, poetic narrative.
Job Responsibilities:
- Perform various styles of dance and movement for filmed sequences.
- Collaborate with the director and creative team to ensure the vision of the film is brought to life through movement.
- Be flexible and open to creative direction to enhance the film’s visual storytelling.
- Participate in rehearsals and choreography sessions as needed.
Requirements:
- All styles of movement and dance are welcome.
- Prior experience in dance or movement arts preferred.
- Must be able to follow creative direction and work well in a collaborative environment.
- Artists should have the ability to evoke emotions through movement.
Compensation:
- Compensation details will be provided upon inquiry.
Casting Call: SAG-AFTRA Hand Models for Major TV Company Commercial
Job Description:
United Casting Agency (UCA) is seeking a SAG-AFTRA Black male hand model, aged 30-50, with big hands for a commercial featuring a former NBA superstar. The commercial will be shot in Van Nuys, CA, and is a great opportunity for experienced hand models to showcase their skills in a high-profile production.
Job Responsibilities:
- Serve as a hand model in various close-up shots for a TV commercial.
- Follow direction from the production team to ensure smooth filming of hand-focused scenes.
- Be on set and camera-ready at the designated call time.
Requirements:
- Black male, aged 30-50.
- Must have big hands that are well-suited for close-up shots.
- Must be a SAG-AFTRA member.
- Local to Van Nuys, CA, or willing to work as a local hire.
Compensation:
- Rate: $651.80 for 8 hours of work.
Casting Call: Female Actor for “Stylist” Role in Popular LA Brand Promo Video
Job Description:
United Casting Agency (UCA) is seeking a female actor, aged 21-30, to portray a Stylist in a promotional video for a popular LA brand. This role requires someone who can embody the creativity and professionalism of a stylist. It’s an excellent opportunity to be featured in a professionally produced video for a well-known brand based in Los Angeles.
Job Responsibilities:
- Play the role of a Stylist in various scenes for the promotional video.
- Follow direction from the production team to authentically represent the brand.
- Bring personality and flair to the role to effectively showcase the brand’s fashion-forward image.
Requirements:
- Female identifying, aged 21-30.
- Any ethnicity is welcome to apply.
- Must be local to Los Angeles or able to work as a local hire.
- Comfortable being on camera and taking direction.
Compensation:
- Rate: $150 for 2 hours of work.
Casting Call: Male Actor for “Homie” Role in Popular LA Brand Promo Video
Job Description:
United Casting Agency (UCA) is seeking a male actor, aged 21-30, to portray a Homie in a promotional video for a popular LA brand. We are looking for someone who can bring an authentic and engaging presence to the role. This is a great opportunity to be featured in a professionally produced video for a well-known brand in Los Angeles.
Job Responsibilities:
- Play the role of a Homie in various scenes for the promo video.
- Follow the direction from the production team to deliver an authentic portrayal.
- Bring energy and personality to the role to effectively represent the brand.
Requirements:
- Male identifying, aged 21-30.
- African American, Hispanic, or Asian ethnicity.
- Must be local to Los Angeles or able to work as a local hire.
- Comfortable being on camera and taking direction.
Compensation:
- Rate: $150 for 2 hours of work.
- Portray the role of a Rapper in various scenes for the promo video.
- Follow the direction of the production team to ensure a smooth and successful shoot.
- Bring energy and personality to the role to effectively represent the brand’s image.
Requirements:
- Male identifying, aged 21-30.
- African American ethnicity.
- Must be local to Los Angeles or able to work as a local hire.
- Comfortable in front of the camera and able to take direction.
Compensation:
- Rate: $150 for 2 hours of work.
Casting Call: Female Model for Featured Background Role in Independent Film
Job Description:
We are seeking a female model aged 21-30 to portray a featured background role in the independent film Da Apartments 2. The role involves playing a sidechick, and the selected actress must be comfortable with scenes in bed with the lead actor and wearing lingerie. This is a non-speaking role, but there is potential for it to develop into more.
Job Responsibilities:
- Portray the sidechick in intimate scenes, working closely with the lead actor.
- Follow direction from the production team to ensure scenes are shot effectively and with professionalism.
- Be on set and camera-ready at the specified call time.
- Be comfortable in lingerie and in bed scenes.
Requirements:
- Female, 21-30 years old.
- Must be comfortable in lingerie and intimate scenes.
- Open availability for the entire shoot day (8-10 hours).
- Must be local to Atlanta, GA or able to work as a local hire.
- Ability to follow direction and maintain professionalism on set.
Compensation:
- Flat Rate: $150, NET 30 (paid within 30 days after filming).